Ashley Schapiro’s Post

Interpublic Group of Companies (NYSE: IPG) announced the launch of its Unified Retail Media Solution, a dedicated business unit that enables brands to manage their media investments seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. Per 2023 ANA retail media study: 1. 82% of CMOs find a lack of standardization across Retail Media platforms "a challenge" or "a big challenge." 2. The second most significant challenge: 68% of respondents said the walled garden approach used by Retailers. https://lnkd.in/g6e9zya7 #retailmedia #mediaagency #advertising #adtech #retail #cpgbrands

In this Responding Rapidly 3.0 chapter, Parweez Mulbocus, Head of Commerce, OMD EMEA, takes a deep into the driving forces behind the rise of retail media, redefining the advertising-to-purchase connection, the future of in-store retail media, and more. Download your free digital copy to read this chapter here: https://lnkd.in/ewE7Wmuk #RespondingRapidly #ThoughtLeadership #RetailMedia

How to Make the Most of Your Retail Media this Financial Year? The age-old question. Econsultancy's Retail Media Best Practice Guide has been released - featuring core strategy insights from our very own CEO Troy Townsend and Chief Revenue Officer, Nick Hinsley. For marketers in particular, Troy outlines the necessity of adopting a retailer-agnostic strategy to ensure brands are reaching the correct audience at scale. In addition to this, “having the right data, reporting, and measurement to make the right decisions is key to success, as is making sure there is closed-loop reporting within the buy.” What exactly can retailers tangibly implement to kick off this new financial year? 👉A good #RetailMediaNetwork 👀 should offer inventory for ALL parts of the Advertising Funnel (Awareness, Consideration, Purchase and Loyalty), not just lower-funnel goals. This full-funnel approach gives advertisers a clearer opportunity to integrate with other channel activity. Click the link to the guide below to take advantage of game-changing insights set to transform your audience’s experience: https://lnkd.in/ekb-J7k3 Thanks to Neil Perkin for the feature. #BestPracticeGuide #RetailMedia #AdvertisingFunnel #Zitcha #RetailMediaPlatform #FullFunnel #Advertising

Had the chance to share some thoughts with MediaPost on the state of #retailmedia (aka media) and why I think it needs to be more of a forethought. If this is at all interesting to you, see below, and let’s chat about it! #PublicisCommerce

🔑 Key stat: US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast. --- 📊 For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter: https://lnkd.in/eWvFAsJr #newsletter #chartoftheday #retailmedia #retailmedianetworks #advertising

#RetailMedia isn't just emerging—it's taking over the advertising scene. Alex Vinci, our VP, Global Commerce Media Strategy explores how Retail Media is reshaping the advertising landscape, redefining strategies and why retail media needs to be part of the holistic planning process, via MediaPost. Learn more here: https://lnkd.in/eQnt5_gJ   #PublicisCommerce #advertising

How do you make your advertising more trusted and effective?   We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa   With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar   Do get in touch to discuss a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk

Advertising Week New York 2023 explored the intersection of creativity, culture, and commerce. Thought leaders across Publicis Commerce attended the event in THE PENN DISTRICT and have rounded up some key themes and takeaways about the evolution of advertising and commerce. Featuring perspectives from Matt Horton, Margaux Logan, Emily Staples and Alex Vinci. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23

Last week, the marketing community ascended upon midtown Manhattan for the annual weeklong advertising conference which brings together agencies, tech platforms, media partners, and brands. No topic was left unturned throughout the 4 days and over 400 sessions. Impossible to recap them all, but my colleagues Matt Horton Margaux Logan and Emily Staples and I have captured some key themes that we think will continue to evolve heading into 2024. Let me know what you think! Download the full Advertising Week trend report here from Publicis Commerce: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23

Brand marketers are adopting business activities that did not exist a few years ago, including... ● Moving ad dollars into retail media networks from their traditional media budgets ● Shifting some of their marketing funds formerly earmarked for trade promotions ● Wrestling with the complexity of buying and evaluating retail media investments across multiple RMNs. How are the rapidly evolving retail media networks affecting this change? Find out in our latest article, "Brands Step up Retail Media and Personalization in the Face of Evolving Challenges.” 👉 https://lnkd.in/gvke4-hy #retailmedia #personalization #CPGMarketing #Dataanalytics