Jamie Gutfreund

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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6 Comments

Profits Halved in Five Years Amid Streaming Struggles and Decline in TV and Movies - Major media companies' profitability halved in five years due to linear TV and movie declines. - EBITDA for six major media companies fell from $37.3B (2018) to $17.2B (2023). - Linear TV profits dropped from $32.6B (2018) to $22.9B (2023); studio profits from $4.4B to $2.5B. - Streaming losses reached $8.3B in 2023; some companies expect future profits. - U.S. box-office revenue down to $8.1B (2023) from $11.4B (2019). ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf 📖 Article by MediaPost : https://lnkd.in/gZ2R22FX

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2 Comments

A busy morning in the podcast world as the IAB has released the 2023 podcast advertising study & iHeartMedia reported Q1 earnings. Let's dive in! First: IAB The headlines are simple: - Podcast ad revenue grew by 5% in '23, just shy of $2b (US). Yes, this is slower growth than we have seen previously (I can hear those misinformed headlines being typed as we speak!). If you look at the major players and their quarterly earnings over the last year, they all saw growth. So, what slowed down overall revenue? Simply, it was the middle & lower tier of podcasting. Brand dollars went to Spotify, iHeartMedia, SiriusXM, etc., increasing the delta between those platforms & the independent publisher. - But wait, there's more... Podcast revenue is projected to more than double its 2023 ad revenue growth rate in 2024 and is tracking to a total spend of $2.6b by 2026. So what does this mean? This means that podcasting remains very healthy and the best revenue growth opportunity in digital media for the foreseeable future. We're seeing increased revenue growth from all the big players, and those dollars do trickle down to the mid-tier, especially as they tap into existing marketplaces. All is good. https://lnkd.in/eCGxgnUs --- Now, onto iHeartMedia: Overall, the company made $799 million, down YoY by 1.5%. If you take out political revenue, they're down 2.5% (and the stock reflects that, down ≈31% today as of writing this... eesh). Their Digital Audio Group saw revenue of $239m, up 7%. Not bad! Thankfully, iHeart breaks out their podcast numbers, which were $91m, up 18%! If you remove podcast revenue, the digital group is only up 1%. So, like with SiriusXM, we see podcast revenue as the tide raising all boats. So what does that mean? It's the same story as SXM: a declining business focused on radio that is desperately trying to grow its digital initiatives to offset losses from its bread and butter. And podcasting is the only digital venture that is working—and it's working well! But will it work quickly enough? That's a tough one. Podcasting now makes up 11.3% of the overall revenue, which is tremendous growth but needs to be bigger to offset the rest. So, what happens? While the company tries to grow digitally as quickly as possible, it is also creating quite a valuable asset that could be attractive to an outside buyer. $400-500m/yr in revenue with an extensive podcast network, ad marketplace, and technology could be quite the bundle for larger companies that have yet to enter the podcast space... 👀 Never a dull moment! --- I'm the CEO and founder of DWNLOAD Media, a fund focused on acquiring majority stakes in podcast companies. With continued audience and revenue growth, podcasting continues to be the most under-valued medium, making it time to invest in audio. If you're interested in investing in the podcast space, DM me! #podcasts #audio #investing #podcasting #iheart #radio

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While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

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In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

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The best person to follow on LinkedIn to learn more about media mix modeling (MMM)? My vote goes to Michael Kaminsky of Recast. With a unique ability to make complex topics accessible to non-experts, Michael's steady stream of posts are an on-going source of super helpful insights. Who else is a great follow on LinkedIn to better understand MMMs?

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25 Comments

Key Business Lessons from Netflix, how strategic vision, continuous self-disruption, and a strong culture can drive business success 1. Big Data + Big Ideas = Transformation: Data to help consumers discover content they love, transformed the selection process. 2. Self-Disruption: Continuous Evolution, disrupted itself several times: from DVD rentals to streaming and now content creation. Continuously challenges the TV industry by eliminating pilot episodes and promoting binge-watching, and uses "taste clusters" instead of traditional demographics. 3. People-Centric Culture: Emphasises its unique culture and values, focusing on transparency, directness, and a willingness to challenge the status quo.   https://lnkd.in/gwiUvxd5?

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Had a great discussion with Christine Lagorio-Chafkin from Inc. Magazine on G's rollout of some major AI changes in search. Great insights from various founders and CEO's on what's happening and what's to come. https://shorturl.at/ln0k2 #AIoverviews #SEO #googlesearch #AI #CSP

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

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7 Comments

Very insightful podcast with Les Binet on marketing effectiveness & ad pre-testing.

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The relentless march of advertising tech has spawned trends that keep turning the industry on its head. Over the past decade, we've seen a tectonic shift from the old-school ways to a world where programmatic ads and paid searches reign supreme. From hyper-targeted ads to AI-driven campaigns, the advertising landscape is evolving faster than ever. Read on for more: https://bit.ly/4ea1QIN #AdTech #DigitalMarketing #ProgrammaticAds #FutureOfAdvertising #Innovation #MarketingTrends #DigitalTransformation

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Congratulations to all the #MostInfluentialCMOs on Forbes' annual list. It is wonderful to see these leaders recognized for the amazing work they have done and the impact they have had on marketing influence. Sprinklr was proud to be the primary research and data partner in analyzing billions of data points for the 8th consecutive year. Check out our companion report to learn more about how we measured their influence in their respective industries: https://lnkd.in/e_gQF_Yi

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How Adelaide is helping publishes like the NYT realize the value of their inventory.

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Excited to share my latest article published by Fast Company As CMO tenures shrink and their role becomes increasingly performance-driven due to shareholder pressure, brands risk losing their ability to create meaningful change in the world—which is bad for everyone. Check it out and let's discuss! https://lnkd.in/gqd5mW-i #Marketing #CMO #BusinessStrategy #FastCompany

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Digital ad spend is expected to grow about 10% in both 2024 and 2025, led by continued growth in connected TV (CTV) and especially retail media, as partnerships between media companies and retailers have steadily increased in the last few years. #mediaplanning #mediabuying

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🔥Deepfake summer 🔥 This summer is fast approaching - where GenAl capabilities are so good (particularly audio cloning and facial mapping), and the world is flooded with content, that it will be hard to tell real from fake. ✅ Brands need a proactive approach involving content credibility, brand monitoring and rapid response to prepare now for what's to come (#Gartner's TrustOps Model) 💲Creators need to prepare with new digital monetization strategies. Thanks to Trishla Ostwal at ADWEEK for a great conversation on this rising #Al Influencer Space. #CMO #GartnerMKTG #GenAI #InfluencerMarketing

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To AI or not to AI, that is the question echoing across the marketing realm. 🤔 Dive into the debate with CMI's latest article dissecting the strategies of brands like Dove and Brandtech Group. Should your brand shout its AI and marketing plan to the world? Learn more: https://lnkd.in/gNNRfbKj #AIinMarketing #BrandStrategy

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Almost 3/4's of people now shop resale globally according to HBR. Meta is leveraging this trend to build relevance with younger people. Linked is an interesting deep dive into FB Marketplace. Some good insights. #resale #marketplace #preowned

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