Ashley Schapiro’s Post

Great line up. Unlike most awards (and I've judged almost all of them) what I like about the DMA's is that it has to have worked. And it proves that good strategy, good thinking and good creative, built on good insights, delivers better results. However, we are seeing a threat from AI and programs like AdCreative.ai (neither creative or produces good ads) trying to devalue what we do best. It's the 3rd fastest selling AI software globally. The DMA Awards aren't just about rewarding great work, it's also a case study for why clients need to invest in good work, in good agencies and do things well. Rachel Aldighieri Cordell Burke Steve Harrison Rory Sutherland Mark Ritson Bob Hoffman

Impressed by the insights shared by our CMO, Karna Crawford, during today's panel on the power of being a Strategic Marketer. Key takeaways included the importance of working cross-functionally and maintaining a dogged focus on performance metrics. Thank you to Columbia Business School for hosting such a lovely conference. #StrategicMarketing #PerformanceMetrics #CrossFunctionalTeams #ColumbiaBusinessSchool

Check out this new blog by Michelle Richardson, VP of Sales Performance Research, on Sales Training ROI featured by Selling Power! 👏   Selling can be challenging, even for the most experienced sales professionals. To keep pace, companies must continually upskill their teams.   Learn how to measure sales training ROI, improve selling skills, and how training impacts your sales pipeline.    #salestraining #sellingskills

In this blog by Michelle Richardson, Vice President of Sales Performance Research at The Brooks Group, you’ll learn how to measure return on investment using maximum revenue and engagement. https://lnkd.in/eJgTwUhB

NPS is more than just a rating. It’s an opportunity to be better for your candidates and clients. Take it from expert Ben Broughton, Founder & Owner of Primis Watch our webinar in full for more insights 🎬  https://ow.ly/Yt2l50RobS1

A year of record-breaking success! From revenue to client assets, we shattered expectations and set new standards. Here's to surpassing even greater heights!✨ ▶️ Read the full PR: https://swq.ch/1ey

Elevate your reporting practices ! Uncover common pitfalls, master Integrated Reporting, and glean best practices from award winners. Navigate Excellence ,challenges and future trends with us. Registration Link : https://lnkd.in/gtz27RYe Ankit Maheshwari #InPursuitOfExcellence

April was an exciting month! Swipe➡to see just a few updates.   Stay informed and receive valuable updates and insights to enhance your decision making and industry knowledge 📧 >> https://lnkd.in/gU2UaMEm

This Month Is CDP World - the new conference for marketing + data pros focused on the future of CX. Learn more about what to expect at the event and why you don't want to miss it:

A huge thank you to Emily Moss and Fabian Belassie for creating an insightful presentation yesterday. The title was : Using Consumer Duty as a competitive Advantage For those who attended, I’m sure you’ll agree Emily was an excellent speaker, and delivered the presentation brilliantly! We hope you found the breakfast meeting helpful, and we’ll continue to support our market by hosting a breakfast every quarter, covering different topics. Which topics would you like to hear about? #consumerduty #financialservicesindustry #breakfastevent