Suresh Raj (He/Him/His)

I LOVE election season. So much opportunity to secure coverage for brands. Here are five tips to navigate the bustling weeks ahead effectively. Get in touch if you want to explore how your brand can make a ‘splash’. Sigh. #election #pr

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For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

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In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/eTDyKXGD #GroupMUK #Sustainability

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Brands are increasingly being viewed through the lens of politics. Our latest Edelman Trust Barometer report on Brands finds that 8 in 10 view brands as acting in political ways. They want brands to have a clear view on the big issues of the day, and will support - and defend - brands which reflect their views and values. Read more about how the issues of the day shape the way people relate to your brand here: https://edl.mn/3xfHCNg

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What makes a great, future ready WPP Global Client President? Find out in the final episode in Anna Hickey's brilliant 'Mechanisms that Matter' series; a deep dive into how to build a better agency/client operating model. Watch the wrap up discussion between Anna and WPP's Chief Client Officer Jane Geraghty here 👇

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Organizational transformation is broken, with any model only delivering the goods less than 1/3 of the time. It's time for a pragmatic approach to Culture Innovation that addresses real challenges in virtual real time from the bottom up and peer to peer. > Excited to be discussing the power of Culture Innovation with Brandpie at CHARGE - Powering Energy Brands in Houston on May 16-17. > Equally excited to be discussing Culture Innovation at The Conference Board - Brand Strategy & Management Council in New York on June 3. Learn more > https://lnkd.in/gS-PKngD #culturechange #brandculture

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Our latest #BelievabilityIndex reveals how Australian's view the nation's clean energy future; who they believe as credible sources of information on the issues and our transition; and how we as communications professionals can apply the latest tools and techniques to deliver effective and believable climate information and news. You can find out more here: https://lnkd.in/gH3kND2c #ogilvy #ogilvypr #ogilvybelievabilityindex #climate #energytransition

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Food for thought - AI WILL impact your brand reputation. "To protect and strengthen brand reputation in an AI world, corporate and brand communications leaders need to start monitoring and influencing AI-powered answer engines and the large language models that underpin them." My colleague Brian Snyder authored this piece discussing AI reputation management and what brands should consider in the new AI era. Give it a read - you won't be disappointed. If you have questions or would like to discuss further, DM me! #AI #technology #brand #reputation

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'Proprietary Media' (or 'Principal) is a hot potato in our industry right now. A new report from the Association of National Advertisers is a great, in-depth guide to the pros and cons, with very good recommendations for advertisers. Here I go into the cons and cons and argue that it is bad for everyone and ultimately the Media Agencies themselves. I call it 'unprincipled' media. As the WFA meets in Toronto for Global Marketer Week the health of the advertising industry should be on the agenda. Advertisers may not be able to solve issues such as climate change, but they can take actions with a more immediate impact on the well-being of the people who service their needs through how they spend their money. The news piece contains the ANA report can be found here https://lnkd.in/geKeFjBX All comments welcome, as ever.

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From early adoption to ethical applications, three of WE’s leaders - Nitin Mantri, Laura Gillen and Tiffany Cook – unpack our latest #WEBrandsinMotion research, on how brands must bridge the AI expectation gap, with PRWeek.

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One can think of governance quite simply as the framework by which decisions are made within a company. Structured well, governance enables a conscious, constructive use of power and authority in decision-making—but to what end? Coro Strandberg, my colleague in the Canadian Purpose Economy Project, writes here about the purpose of governance and the governance of purpose….

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An excellent day today with these industry legends Scott Dunlop Pyrotek Special Effects Inc. and Lisa MacNeil Tree of Life Canada- we had a great time discussing the power of brand strategy for B2B. 🙌 Stay tuned for an upcoming episode of Humanology on Air where we unpack how brand strategy, value proposition defenition and differentiation truly propelled their organizations to a new level. 🚀 Jan Kelley #b2b #brandstrategy #marketing

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In these challenging times we see tension between brands wanting to stand for something and the finding in our new Trust report that 60% of our respondents across 14 countries surveyed say they are buying,choosing or avoiding brands based on their politics. How to navigate this lightening rod moment ? Our special Trust report on Brand and Politics out today outlines the challenges and opportunities given this uptick of political driven buying. Our preview sessions with clients in London and NYC so far show how complex this issue is and also how useful this data has been for them. And here it is!! https://lnkd.in/eJ9V3iza

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Want to know what the 4 pillars of brand integrity are? Phil Sumner, Publicis Groupe defined them live at #BrandSafetySummit as.. Purpose Trust Authenticity Ethics You need all 4 to keep your brand integrity and customer trust solid. Succinct, clear and on point Phil. 👍👍 #brandsafety #trust #transparency

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Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

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#performancePR is more than just a buzzword - it should genuinely help you achieve your business goals but here's how

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In the words of Dan Black, Teads’ CTV Pulse is the culmination of a deep dive into the 'shift factors' affecting consumer content consumption, marketers willingness to commit shifting ad dollars and the driving factors for agencies looking to help advertisers move into CTV. Please click on the link below and have a read. #CTV #bestinglass

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Our latest global report from The Weber Shandwick Collective reveals that consumers today prioritise personal values over societal or social ones. Companies need to understand their customers' preferences with unprecedented granularity to stay ahead. Gen Kobayashi, Weber Shandwick’s EMEA Chief Strategy Officer, shares insightful perspectives. Read the full story in The Times: https://bit.ly/3yWx2eH

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