The most powerful thing that any of us can do on LinkedIn is to work within a #cohort. Whatever your focus — water, ecosystem restoration, wetlands, methane, oceans — develop a list of 5-20 people posting on that topic, and begin following their work faithfully and contribute to the conversations in their posts.
Very soon, those posts will start turning up at the top of your feed, and with your comments you will be introducing yourself to a new partner. And that kind of introduction is far more effective than simply tagging someone whom you want to support your posts.
What you want is 5-20 people who can rely on you and whom you can rely on to deliver 20 or so Likes within the first hour or two of posting, so that your post has a base of support, so that you are participating in ongoing conversations and not stuffing a message in a bottle and flinging it into the ocean.
With this kind of support soon after you posted, LinkedIn is more likely to kick in with support for your post, so that it reaches the largest possible audience.
Following the debacle of #COP28, we must give up the fatuous hope that a viral post will move the needle. It won't. It never will. We urgently, desperately, immediately must stop posting environmental horror porn in the misplaced hope that someone, somewhere, will do something. Clearly that hasn't happened and it never will, because we are being defeated by a more organized opposition. Develop a global cohort of peers whose work you come to know incredibly well, so that they in turn come to know — and support — your work as well.
#water
#influencers
#climateaction
#water
Enda Eames, Emily Norton, Adam Krantz, Joshua Boyce, Randy E. Hayman, George Schuler, Michael Deane, Dean Amhaus, Samantha Woods, Sarah Davidson, Andrey Bugrov, Sean McMahon, Dustin Jolley, Ibukun Adewumi, Dr Chris Gillies, Damandeep Singh, Disha Agarwal, Njisuh Zebedee Feka, Lis Mullin Bernhardt, Rachael McDonnell
