Mike Reynolds

READ NOW: NAVLIN Last Week in Review https://ow.ly/eZG450Sezqf This week from NAVLIN by EVERSANA's “Last Week in Review,” recapping the latest regulatory changes, pricing & reimbursement updates, drug approvals and more from across the world: Pricing & Reimbursement: Novo Nordisk braces for a storm of competition in China. Discover how this could reshape the landscape for diabetes and weight loss treatments. HTA: The European Commission takes a step forward in managing conflicts of interest in health technology assessment. Find out what this means for stakeholders. C&G Therapy: A new gene-editing tool promises to revolutionize cell and gene therapies. Learn how Synthego plans to leverage this technology. Industry Deals & Agreements: Western investors are breaking records with their deals with Chinese firms. Uncover the implications of this surge in biotech investment. Drug Approval: The European market is set for a wave of new medicines. Explore what this means for healthcare in the region. COVID-19: Singapore expands its National Vaccination Program with a new COVID-19 vaccine. Find out why this is a game-changer for those who can’t take mRNA vaccines. Conferences: Our team has been busy attending key pharma conferences. Get the inside scoop on the latest discussions around pricing innovation and contracting. And more...

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Check out the latest MM+M #TrendTalks Takeaways. Interesting perspective on AI and Omnichannel marketing.

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ALWAYS START WITH CX (Customer Experience). I hear so many pitches/presentations and alarmingly, most people think SYSTEM first or OPERATIONS first. That's valid because you can't execute with those two, but that is prioritizing YOUR company's UX over CUSTOMER EXPERIENCE. And that is why so many apps/systems/services/companies do not succeed.

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Do you need a primer on #MarketAccess? In this free ebook for #pharma, you can learn how to understand and influence payer policies, improve coverage and communicate with HCPs. https://ow.ly/EnrE50RsZEm

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As the Marketing team at Strive Compounding Pharmacy, we're not obsessing over what our competitors are doing. We have our sights much, much higher. Our sights are on disrupting the Big Pharma narrative by showing people the better way to receive medicine that's tailored to their individual needs. Our sights are on taking compounding mainstream as the better, safer, and more holistic approach to medicine that doesn't just treat symptoms—but adds more healthy years to a person’s life. Our sights are on empowering patients everywhere to be more educated about the source, quality, and benefits of the medications they use. Our sights are on enabling providers to be able to prescribe a variety of unique medications that will help their patients STRIVE in pursuing their various unique health goals. Our sights are on creating a seamless, beautiful, and informative ecosystem of medicinal care and products so people have somewhere to go (STRIVE!) when they wake up to all the alternatives available to them outside of the traditional Big Pharma system. Our sights are, and will always remain, HIGH 🙌🏼 If you're a #healthcareprovider who’s as passionate about striving for personalized medicine as we are, then you’ll feel right at home as part of an elite community of like-minded healthcare professionals, when you prescribe STRIVE. Let’s "flip the script" together.

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Who Are You Really Advertising For? The Critical Question for C-Suite Executives Ads are for your audience, not you. If you don’t know what your audience wants or needs, you're just promoting your interests and perceptions. It's vital for C-suite executives to realize this. Commercial teams should always start by describing the target audience and understanding their decision criteria before sharing the marketing materials. The message may not resonate with the CEO if the CEO is not in the target audience. C-suite executives need to be comfortable trusting the test data on copy and ad performance, not just what they 'like.' This data-driven approach ensures that marketing efforts are truly effective and resonate with those who matter most – end-users. #MedTech #MarketingStrategy #CustomerFocus #DataDriven #Leadership #CommercialExcellence #BusinessGrowth

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👩‍⚕️ How to engage early-career physicians   Physicians, spanning generations, hold similar professional content preferences, yet their habits vary by career stage.   A Wolters Kluwer survey reveals late-career doctors prioritize continuing education, while newer counterparts favor digital journals.   Marketers can leverage these disparities to comprehend physicians' diverse views on professional resources and sponsored messages.   Recognizing content preferences based on seniority offers advertisers strategic advantages.   Type which of these elements is the most important in the comments section below 👇   #hcp #careers #pharma #biotech #strategy #competitiveintelligence #ai #atacanagroup

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Grace Leadership is about inspiring belief in others and turning that belief into reality, which requires grace. The poise of a dancer, the fluid motion of an athlete—true Grace is revealed under pressure, sometimes even fire. Grace is the humble voice that reminds us, "It's not about you." It beckons us toward accountability, responsibility, and action. Indeed, the accountability we seek in others begins with ourselves. When challenges arise and the path ahead is uncertain, grit drives us forward. It's the relentless determination that fortifies us against all odds. Yet, leading others demands more than just grit. Grit answers to grace—the true ruler. In failure, grace reassures us that we will be more than okay—we will improve. In success, grace protects us from arrogance. What matters is our conduct, the legacy we create, and the feelings we evoke in others—our grace. Consider moments of crisis. People observe who panics and who remains composed. They invariably focus on the individual radiating the confidence that 'everything will be okay.' With this in mind, we must contemplate: Are we the ones people look to? Regardless of circumstances, do we possess the grit to remain graceful? Reflecting separately, I recognize that Grace is also a name! My Sunday morning reflections, inspired by my journey and Gary Burnison Book.

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HCPs are overworked in the US; if HCPs are your ICPs (Ideal Customer Profile), you must know this before emailing or calling them: Background: The pandemic exacerbated existing issues and introduced new challenges in the US healthcare system: 1. Increased Workload and Burnout: In 2024, approximately 50% of healthcare workers are reporting burnout, with the highest levels among nurses 56% and clinical staff 54.1% 2. Staffing Shortages: The pandemic resulted in many HCPs leaving due to intense stress and burnout. This has placed additional stress on the remaining HCPs and amplified the shortage of staff. 3. Mental Health: Pandemic and post-pandemic stress has resulted in a higher incidence of mental health issues and a greater need for mental health support within the healthcare workforce. 4. Intent to Leave: About 28.7% of healthcare workers indicate an intent to leave their job - Nurses 41%, Non-Clinical Staff 32.6%, and Clinical Staff 31.1% Whether you are in HealthTech, Pharma, Life Sciences, Biotech, Healthcare Staffing/Recruitment, or any business focusing on healthcare professionals as your ICP to recruit them, sell to them, offer improved services, or onboard them on panels for clinical trials - getting their attention is increasingly difficult in 2024 and will only become more challenging. Here is what you can do to engage with HCPs in meaningful ways: 1. Micro Communication vs. Macro Communication: Segment your target audience into smaller groups based on lookalike personas, leveraging their historic engagement patterns, behavioral patterns, intent, propensity to engage with certain topics, age, employed organization type (IDN, Health System, Physician Groups, Hospitals, Private Practices, ASC, etc.), Employment zone (Urban, Semi-Urban, and Rural), average patient traffic treated, symptoms treated, diagnosis, procedures conducted, and treatments. The goal is to break your audience into smaller groups of identical personas that you can engage with content that is meaningful to them based on what you already know about them. 2. Hyper-Personalized Content Journey: "Spray and Pray" doesn’t work any longer, nor does one size fit all. Don’t try to sell right out of the gate; create a content journey that genuinely offers value to them and helps them with their day-to-day operations. Your content funnel must look like this: Value -> Brand Affinity -> Why You -> How They Can Evaluate You -> Testimonials to help them validate your value creation claim. 3. Be Where They Are: In addition to engaging them via calls, emails, and postal mail, connect with them during in-person events, conferences, and community service programs. 4. Build Relationships: Connect with the human on the other side and don’t treat them as mere prospects. Offer mental wellness programs to the workforce at hospitals, clinics, etc., that help with work-life balance. Sponsor community service programs that strengthen a sense of fulfillment for HCPs. Thoughts?

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Thoughts on this? >> Industry groups critique new guidance for Medicare drug price negotiations in 2027 >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharma #biotech #productmarketing #healthcare #pharmaceutical

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Integrated Insights, Unified Teams At KMK, we offer more than just data. With a strategic partnership approach, we provide comprehensive solutions across key areas: • Commercial Operations: Optimize your launch process for maximum efficiency. • HEOR & RWE: Prove your product's real-world value for market acceptance. • Commercial Analytics: Transform data into actionable insights for informed decisions. • Primary Market Research: Gain deep insights into your audience and market trends. • Commercial Strategy: Develop a winning strategy for sustained success. No more data silos, just integrated insights that empower you to make confident choices. https://bit.ly/3xK8zZx

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👩‍⚕️ Understanding US HCP Perceptions of Pharma Messaging: Explore the latest insights from CMI Media Group’s report on US HCP views of pharma manufacturers and their communication strategies. 🤔 Impact on Pharma Media: What quick pivots can brands action based on these insights on US HCPs? #solli #solliglobal #globalpharmamedia #cmimediagroup #HealthcareMarketing #PharmaInsights #HCP

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Do you need a primer on #MarketAccess? In this free ebook for #pharma, you can learn how to understand and influence payer policies, improve coverage and communicate with HCPs. https://ow.ly/fhhi50RsZCT

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As the industry evolves, the traditional saying "new business heals everything" seems to be losing its relevance. Agencies are facing challenges in growing new business and organic new business, and the consequences are dire. Shortened client tenure, erosion of agency culture, lack of mentorship, and a visible loss of craft are just some of the consequences. However, the real tragedy is how far downstream agencies have moved in their relationships with clients, no longer considered the "trusted advisor". To survive, agencies are cutting talent above the mid-level range, leading to underpaid, overworked mid-level talent. It's crucial for agencies to find a way to adapt to the changing times without sacrificing their craft and relationships with clients. Let's work together to navigate these challenges and find innovative solutions that will shape the future of the industry. #AgencyLife #Marketing #Business #Advertising

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