Competitive Intelligence & Strategy | On a mission to bring forward innovations for the benefit of healthcare
👩⚕️ How to engage early-career physicians Physicians, spanning generations, hold similar professional content preferences, yet their habits vary by career stage. A Wolters Kluwer survey reveals late-career doctors prioritize continuing education, while newer counterparts favor digital journals. Marketers can leverage these disparities to comprehend physicians' diverse views on professional resources and sponsored messages. Recognizing content preferences based on seniority offers advertisers strategic advantages. Type which of these elements is the most important in the comments section below 👇 #hcp #careers #pharma #biotech #strategy #competitiveintelligence #ai #atacanagroup
Interesting data and insightful.
Cross functional Meets
Founder and CEO Professional Medical Billing Center and c-Lynx | Delivering Medical Practice Management Solutions while also Generating Recurring Revenue Streams | Assisted 10000+ Chronically ill Patient
1moUnderstanding the varying content preferences of physicians at different career stages is key to effective engagement. Insights from surveys like Wolters Kluwer's offer strategic advantages in tailoring messages for early-career and late-career doctors, Salvador Carlucci.