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Competitive Intelligence & Strategy | On a mission to bring forward innovations for the benefit of healthcare

👩⚕️ How to engage early-career physicians   Physicians, spanning generations, hold similar professional content preferences, yet their habits vary by career stage.   A Wolters Kluwer survey reveals late-career doctors prioritize continuing education, while newer counterparts favor digital journals.   Marketers can leverage these disparities to comprehend physicians' diverse views on professional resources and sponsored messages.   Recognizing content preferences based on seniority offers advertisers strategic advantages.   Type which of these elements is the most important in the comments section below 👇   #hcp #careers #pharma #biotech #strategy #competitiveintelligence #ai #atacanagroup

Aziz Mallik

Founder and CEO Professional Medical Billing Center and c-Lynx | Delivering Medical Practice Management Solutions while also Generating Recurring Revenue Streams | Assisted 10000+ Chronically ill Patient

1mo

Understanding the varying content preferences of physicians at different career stages is key to effective engagement. Insights from surveys like Wolters Kluwer's offer strategic advantages in tailoring messages for early-career and late-career doctors, Salvador Carlucci.

Deepak Insa

CI Consultant (Immunology)

1mo

Interesting data and insightful.

Arshi Mangotra

Manager - Marketing Oncology

1mo

Cross functional Meets

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