solli’s Post

"Engagement" is a well-known term in marketing, and within the pharmaceutical industry, it assumes a particular form known as HCP (Healthcare Professional) engagement. While you may frequently encounter and use this term, it's crucial to recognize that traditional engagement strategies have become outdated. As the world evolves, so do the methods for capturing the attention of your target audience. Striking the perfect balance is a significant challenge. Many pharmaceutical companies and agencies face substantial obstacles that prevent them from reaching as many potential patients and healthcare professionals (HCPs) as possible. In this post, we will explore the concept of HCP engagement in depth ⬇️ For additional insights, be sure to check the comment section for bonus material created by Viseven CEO Nataliya Andreychuk, featured on pharmaphorum!

The pharmaceutical industry is now moving to a more data driven approach when engaging with HCPs and it is our priority to equip our people with the necessary tools and knowledge to meet the accelerated digital evolution. See how we are staying ahead of the digital curve while unlocking the full potential of our digital resources across the 13 markets in the APAC region to drive improved outcomes for our healthcare partners and patients.

🔍 Unlock the power of healthcare insights with NoeticInsight! As the global healthcare market rapidly evolves, staying ahead of the curve is crucial for pharmaceutical marketers. 📈💊 By connecting you with physicians, KOLs, and industry experts, we provide tailored insights to navigate the complexities of the healthcare landscape. Leverage our expertise to: ✅ Identify unmet needs ✅ Optimize product positioning ✅ Drive innovation and growth Read more: https://ow.ly/kUC650SsSCV #HealthcareMarketResearch #PharmaceuticalMarketing #PatientOutcomes #NoeticInsight

Standing out in today's competitive market is crucial for your pharmaceutical business! A strong marketing strategy can help you establish a strong brand identity that resonates with your target audience. By showcasing your commitment to quality, safety, and innovation, you can build trust and credibility with consumers and healthcare professionals.

Struggling to reach healthcare professionals in the US pharma market? We've got you covered! Our latest blog post outlines 7 steps to pharmaceutical digital marketing success that will boost your reach and engagement. Click the link below to get your FREE guide to US pharma digital marketing success! ➡️ https://lnkd.in/gmquJ559 #pharmamarketing #digitalmarketing #healthcare #pharmaceuticalindustry #reach #engagement #USmarket

With years of dedication and collaboration with leading pharmaceutical companies, healthcare providers and wellness brands, we've honed our skills to deliver exceptional results in various therapeutic fields. Our team of talented digital marketers and healthcare specialists is here to help you reach your target audience effectively. Reach out to us to explore Pharma marketing solutions for your therapeutic area. #MirumDigital #DigitalMarketing #TherapeuticServices #DigitalExcellence #PharmaMarketing #HealthMarcomms

Calling all pharmaceutical industry professionals! Did you know that automating and optimizing healthcare provider (HCP) engagement is the key to commercial success in the pharmaceutical industry? Leveraging technology and data analytics allows pharmaceutical companies to streamline and personalize interactions with HCPs, leading to improved sales and customer satisfaction. Interested in learning more about this cutting-edge approach? Check out this recent article published by pharmaphorum on Automating - and Optimizing - HCP Engagement to Maximize Commercial Success. 🔗https://lnkd.in/e6EFNXwJ Join us at The 5th Annual Future of Pharma Marketing Summit, where our expert speaker Vito De Filippis, MBA, Senior Vice President, Practice Leader from Environics Analytics will be hosting an Industry Expert session on ''How Pharma Organizations Can Optimize HCP Targeting Strategies Using Patient Insights.'' Register now to secure your spot! https://hubs.li/Q01YZG3W0 #PharmaMarketing #HCPengagement #DataAnalytics #FutureOfPharma #HealthcareIndustry #PatientInsights

🦠 The COVID-19 Pandemic has sparked transformative shifts in healthcare, impacting how pharmaceutical companies engage with healthcare professionals and manage healthcare budgets, intensifying the pressure on launches. 🚀 Before the pandemic, the launch environment posed growing challenges, especially with specialty launches involving complex patient journeys, and promotional and evidence environments becoming more multi-factorial. We have evolved the Three Pillars of Post-Pandemic Launch Excellence to reflect what we believe are the most important foundations for launch success based on our latest findings Discover the evolving rules of Launch Excellence in the eighth edition of EMEA Thought Leadership's publication. Download the white paper to explore the trends shaping future launch success and learn what sets Excellent launches apart. https://lnkd.in/dfgtccdG #IQVIA #LaunchExcellence #HealthcareTransformation #Pharmaceuticals

Two words that are very important in precision HCP and DTC targeting: #Data and #Technology

Our 2024 predictions on the forces driving pharmaceutical marketing continue! Here's the perspective of OptimizeRx's SVP of Client Strategy & Program Management, Brendan Merrell: "The trend in pharma digital marketing that has me most excited in the year to come is ‘making good’ on the oft used, 'right message, right time' approach. Historically, in HCP digital marketing the ‘right message at the right time’ has referred to using point-in-time data, a physician NPI number, a NDC code or codes, ZIP codes etc. to reach an audience when a member of the audience takes a specific action, and therefore the ‘right message’ is delivered. But was it really delivered at the right time?" Read more: https://bit.ly/3S6O5jX