About
Articles by Matthew
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Is Micro-Credentialing the Educational Future for Learners?
Is Micro-Credentialing the Educational Future for Learners?
By Matthew Frank
Contributions
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What are the most important technologies for Product Marketing professionals to master?
You can’t learn everything about every piece of technology you have access to as a product marketer, but one of the earliest lessons I’ve learned in this field is that an amazing presentation can salvage a mediocre message. Learn the principles of basic video and image editing. Learn how to integrate the design work into your MarTech. And learn the importance of messaging simplicity in visual design.
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What are the most important technologies for Product Marketing professionals to master?
As a product marketer, understanding the intersection between MarTech, generative AI, and predictive analytics will empower you to better understand reach, intent, and continuous engagement through storytelling. Knowing how an email studio or journey builder alone work isn’t enough anymore. It’s knowing how to utilize them alongside the other market leading technologies you have already to develop a seamless buying experience that transfers effortlessly into renewals with complementary communications.
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What are the most important technologies for Product Marketing professionals to master?
CRMs have become more than lead funnel and contact management tools, in many ways they are an actionable data warehouse for an organization. Not only are you working with the same data as the revenue, success, and marketing divisions but you’re all equally responsible for data hygiene. This type of buy-in allows for easier alignment between product marketing and revenue, with the teams contributing towards their own content development, roadmap, and growth collateral. The risk is that teams are populating the CRM with “bad” data making everyone’s roles more difficult to perform adequately and customer behavior more challenging to predict or understand.
Activity
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Check this out! So many smart, knowledgeable and impact-focused leaders in one webinar!
Check this out! So many smart, knowledgeable and impact-focused leaders in one webinar!
Liked by Matthew Frank
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Adrienne D'Ambrosio leading a fabulous action-packed hands-on session for Action Plans at Salesforce #SalesforceTour Boston today. Education Cloud is…
Adrienne D'Ambrosio leading a fabulous action-packed hands-on session for Action Plans at Salesforce #SalesforceTour Boston today. Education Cloud is…
Liked by Matthew Frank
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🌟 Exciting News for Nonprofits! 🌟 The Salesforce Nonprofit Cloud Summer ‘24 Release is now available, packed with enhancements to streamline…
🌟 Exciting News for Nonprofits! 🌟 The Salesforce Nonprofit Cloud Summer ‘24 Release is now available, packed with enhancements to streamline…
Liked by Matthew Frank
Experience & Education
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Blackthorn.io
View Matthew’s full experience
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Volunteer Experience
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Chapter Advisor
BBYO
- 6 years
Education
Until recently I served as a chapter adviser for Northern Region East BBYO and have worked with teens and young adults through the organization in Tidewater, VA, Houston, TX, and St. Louis, MO. My primary responsible is empowering and training the future leadership of the Jewish community by providing educational, social, and developmentally supportive settings and opportunities through which teens can grow as individuals.
More activity by Matthew
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I am filled with mixed emotions as I announce that I am leaving University of Puget Sound. It has been an incredible four years in Tacoma. Meghan and…
I am filled with mixed emotions as I announce that I am leaving University of Puget Sound. It has been an incredible four years in Tacoma. Meghan and…
Liked by Matthew Frank
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So excited that Jessica Schein is now at Attain Partners. Learn more about her extensive background with ERP and CRM solutions for Higher Education.…
So excited that Jessica Schein is now at Attain Partners. Learn more about her extensive background with ERP and CRM solutions for Higher Education.…
Liked by Matthew Frank
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“At Attain Partners, we make it a priority to Execute with Discipline. By taking the time to appropriately plan out and assess the factors that will…
“At Attain Partners, we make it a priority to Execute with Discipline. By taking the time to appropriately plan out and assess the factors that will…
Liked by Matthew Frank
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Did you miss the session at Education Summit? Join Cody Hall, Doug Barrow, Jen Best, and Kara Chiono for a panel discussion about how Marshall…
Did you miss the session at Education Summit? Join Cody Hall, Doug Barrow, Jen Best, and Kara Chiono for a panel discussion about how Marshall…
Liked by Matthew Frank
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Join us for a great conversation and relaunch of this important community for nonprofit leaders!
Join us for a great conversation and relaunch of this important community for nonprofit leaders!
Liked by Matthew Frank
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A year ago I began what has turned out to be the most enjoyable, fulfilling year of my career! What a pleasure it is to spend everyday working with…
A year ago I began what has turned out to be the most enjoyable, fulfilling year of my career! What a pleasure it is to spend everyday working with…
Liked by Matthew Frank
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Of course we got the Coastal Business Unit, GTM, and Executive teams on a boat during our Chicago mid year offsite! We're nothing if not on brand. ⚓…
Of course we got the Coastal Business Unit, GTM, and Executive teams on a boat during our Chicago mid year offsite! We're nothing if not on brand. ⚓…
Liked by Matthew Frank
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I've lost count of how many times businesses have asked me these questions: - "How do we teach our managers the appropriate boundaries of…
I've lost count of how many times businesses have asked me these questions: - "How do we teach our managers the appropriate boundaries of…
Liked by Matthew Frank
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