Katie Couric

A brilliant new column in Observer by Roy Swan that will unpack how we can strive for a better form of capitalism that can work for all of us, rooted in innovation, prosperity, and fairness. Check it out!!

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I wrote a piece for Politico on major trends buffeting the media including artificial intelligence, deepfakes, and fighting disinformation in an age of dwindling resources. The conclusion is that founders, CEOs, politicians and others in the public eye now face an exponentially increasing threat of reputational damage. In today’s media landscape, a single negative review can quickly go viral, a poorly phrased statement can trigger a global backlash and an ill-judged joke can wreck careers. While the media world’s pace of change is dizzying, the words written by businessman Warren Buffett almost a decade ago have never been more relevant: “It takes 20 years to build a reputation and five minutes to ruin it.” Article here: https://lnkd.in/dtTNY4PU

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🌟 Brand moments that came across my desk recently that I can't stop thinking about: 📚 Miu Miu's Summer Reads pop-up complete with books and popsicles – A great example of tapping into consumers' parallel interests to gain their attention (and leave a lasting impression!). https://lnkd.in/e3RJc8CS 🎤 Travis Kelce x Livvy Dunne's behind-the-scenes video of their Accelerator Active Energy shoot, using trending audio to bring Taylor Swift into the conversation – Could this one TikTok have been more impactful than the full brand campaign shoot? We'll see! This serves as a reminder that content should be made FOR social, and not be force-fitted onto the platform. https://lnkd.in/euVAW5kC ⛺ Camp Saie brought effortless beauty to life through glamping trip complete with nostalgia, GRWMs, and fireside fun. Beyond this, they had their employees present who created content themselves and provided attendees with even more brand immersion – furthering the ongoing trend that employees can be your best advocates when they are set up for success. https://lnkd.in/eyVvXYbz 🛍 Krystal Bick + Courtney Halverson delivering one of the most creative #ads on behalf of Banana Republic – Another reminder to trust your influencer partners, allow them the freedom to create and the structure for how to position your brand, but step back and watch the magic happen! https://lnkd.in/ekiKNUnz #influencermarketing

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Worth reading from NBCUniversal's Hilary Smith for Fast Company: Volunteering is a key ingredient for a happy workforce. According to the Gallup World Poll for the World Happiness Report 2024, America has fallen out of the top 20 happiest countries for the first time. This is not surprising considering the rising costs of living, a daily barrage of unsettling news reports, and the lingering effects of loneliness from the pandemic. Social media, particularly for Gen Z and millennials, has replaced much-needed in-person interactions and oftentimes creates a feeling of missing out. And, while most of corporate America has returned to the office, we still find ourselves spending a disproportionate amount of time at our desks on Zoom calls, as opposed to gathering in a conference room. One way that companies can help navigate these challenges is by fostering community-building activities in the workplace and providing employees with social purpose. With National Volunteer Month in April, now is a perfect moment to reflect on the benefits of a strong corporate volunteer program that enables employees to make a tangible positive difference in our world. https://buff.ly/3JweG66

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In today’s information age, the role of media is paramount in shaping public opinion and guiding the collective consciousness. However, beneath the surface lies a network of covert operations and hidden agendas that manipulate the news we consume. This article delves deep into the mechanisms through which media outlets covertly influence narratives and control the flow of information. The Hidden Hand: Media Manipulation Tactics https://lnkd.in/eQjQywmE

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SPOILER ALERT 🚨🚨🚨 I don't think TikTok is going anywhere. But, the debate happening among policymakers makes for pretty good conversation. In my latest thought piece for H/Advisors Abernathy, I examined the newscycle to see how a potential #TikToK ban could play a big role in the 2024 election cycle, rankle #BigTech data collection and lay the groundwork for more #dataprivacy advocacy. https://bit.ly/T1kT0kban

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Misinformation and disinformation, the threat of deepfakes, the rise of AI, dwindling workforces and resources - are converging trends undermining the quality of and trust in the media? Have a read of this excellent piece by Tom Harper, APCO European head of media and former Sunday Times journalist, in POLITICO today.

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A wise person once said, "words mean things." (Thank you, Crissle.) But what do you do when the context for those words keeps shifting? More specifically, what happens when the words we use to talk about financial #inclusion and #equity are saddled with societal baggage? How do we approach stories of impact with intention? I asked myself this question - and wrote this post - while reflecting on the #InclusiveCapitalism panel at Milken Institute's #2024GlobalConference.

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Did you know a host of performers, dancers, movers, and activists kept us inspired with dance during the pandemic thanks to the NYC Mayor’s Office of Media and Entertainment, National Endowment for the Arts, and the New York City Department of Cultural Affairs? Sarah G. Vincent of Sarah Vincent Views writes, “‘Dance Brings Us Together – The Resilience of Dance Through the Pandemic’ (2021) is a fifty-six minute television special which originally aired on NYC Life, a Manhattan lifestyle channel, during the first day of NYC Dance Week from June 10th through June 19th, 2021. It acted as part of the continuum of a safe and virtual way to celebrate dance during the pandemic lockdown when public gatherings were legally prohibited. It also served as a part of an ongoing peaceful protest against outdated zoning laws which prohibit dancing in spaces with live music if there are fewer than two hundred patrons. Who knew that ‘Footloose’ (1984) was a documentary? Now it acts as a visual, moving time capsule commemorating an almost forgotten time.” I agree ensembles like Urban Bush Women & others inspired the world with dance during a time when the arts saved many lives. Dance Parade, Inc. and Norman Siegel, now let's see what happens with the NYC zoning law vote so we can get our dance on, legally!  📖 READ the full article  💃🏾 LEARN more about Dance Parade, Inc.  📣 SUPPORT zoning reform in NYC I'll drop a link to the article and additional information in the comment thread below! #linkincomments

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Thrilled to unveil Edelman Smithfield's investor pulse research on "Investor Expectations for a U.S. IPO Market Recovery.” Ninety one percent of investors surveyed they are about the same or more likely to invest in future IPOs compared with the IPO boom of 2020-21, painting a clear picture of expectations for a U.S. IPO market that is poised for recovery. The survey also illuminates notable parameters that investors are using to evaluate high-quality investments. Download the full report: https://lnkd.in/gnVsqBB5

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Avōq just released insightful research into the changing media preferences of D.C. policy insiders. LinkedIn is up, Twitter is down... but there is a lot more to it than that! To get a deeper look, download the topline and schedule a full briefing to learn what these changes mean for your policy communications strategy: https://lnkd.in/eMpRhMZh

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Are the tools of journalism applicable to #corporate communications? Without a doubt. I recently had the opportunity to discuss three of those tools, and how to apply them, at a gathering of comms professionals from @Method Communications, @Sling&Stone, @Harvard and other teams from our @VCCP family. I’d love to hear about other skills from #journalism you think are applicable to helping companies tell their best stories in authentic, media-genic ways. Comment below!

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For balanced, unorthodox commentary on big and smaller issues affecting US Foreign Policy and the Middle East, check out my Substack, "The Middle East -- Told Slant." The vast majority of content is free. The blog includes serialized translations of Arabic non-fiction, travel essays, and dog-related posts. For a limited time, annual US-based subscribers get one of my published books at no cost. https://lnkd.in/eibrKMaM

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🎙️ Exciting news, everyone! 🎉 Our latest episode of Press Play is now live, and this time we're diving deep into the art of reviving the media pitch! 📰 https://lnkd.in/eUKbt9hg Join us as we explore strategies, tips, and success stories that will help you master the art of grabbing journalists' attention in today's fast-paced media landscape. 🎧 #PressPlay #MediaPitchRevival #NewEpisodeOutNow 🚀

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Check out this insightful summary from our recent PRWeek roundtable on the power of communications to make or break your deal. #HeartofHealth

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The first quarter of 2024 showed that the pace of pharma deal making is likely to continue. Rarely is there a focus on the role communicators play in maintaining corporate reputation throughout these important milestones. Syneos Health Communications brought together a group of industry experts to share perspectives on where communicators need to be and when, predictable scenarios to prepare for and the critical role of trust and humanity. A link to the PRWeek summary of the closed-door session is below. #healthcare #communications #publicrelations

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Can’t wait to read this new book from Susan Page!

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