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Articles by Graham
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And...We're Back. Time To Get Personal!
And...We're Back. Time To Get Personal!
By Graham A. R. Phillips
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Your Carriers Are Vying for Personal Ground - The Personal RoundUp
Your Carriers Are Vying for Personal Ground - The Personal RoundUp
By Graham A. R. Phillips
Contributions
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What are the top market research tools for analyzing brand perception?
I agree, those are good hard measures. And I think the addition of key unbiased soft measures round out the analysis. The best “new” way to garner an unbiased picture of the competitive landscape is to use AI to ingest the entire public web of information and parse out organic conversation and sentiments of your brand and its competitors. Tools like @lyrical.ai leverage the best AI models do this without having to ask a single direct question of your audience. You can even use tools like @evidenza.ai to hold virtual focus groups using synthetic versions of your ICP. The key is, what are people saying about you and others when no one is asking.
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What do you do if your brand strategy's performance evaluation lacks objectivity?
I would add that objective truth runs the risk of being expected and thus lacking in everything that will drive a truth emotional connection and response. It is more important to go beyond objective realities in search of unexpected truths.
Activity
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Copywriting tip: Replace “we” sentences for “you” sentences. Instead of writing, “We have a new collection.” Write, “You’ll love our new…
Copywriting tip: Replace “we” sentences for “you” sentences. Instead of writing, “We have a new collection.” Write, “You’ll love our new…
Liked by Graham A. R. Phillips
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I am thrilled to share that I have joined the Board of Directors for IAB Canada 🇨🇦Excited to contribute and work alongside such a talented group of…
I am thrilled to share that I have joined the Board of Directors for IAB Canada 🇨🇦Excited to contribute and work alongside such a talented group of…
Liked by Graham A. R. Phillips
Experience & Education
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Exhausted by countless hours spent sourcing and interviewing mediocre candidates — while still being expected to get all your work done with a…
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Thank you once again, UC Irvine for having me and allowing me to speak to the Student Auxiliary Leadership team. Your dedication to supporting…
Thank you once again, UC Irvine for having me and allowing me to speak to the Student Auxiliary Leadership team. Your dedication to supporting…
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This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It…
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