Ren Rigby’s Post

What is the #travelretail story? What are we REALLY selling? We are not selling gifts, self treats or restocking. We are not selling products. We are selling more than that. That is what we need to tap into. Last night I stumbled upon this video. Powerful stuff. Jeremy Renner had a bit of a run in with a snow plow leaving him with 38 broken bones, a sliced liver, an eye popped out and a popped lung. Yet, despite all odds…. He is running. For him, Brooks trainers were a symbol of hope. Hope led to a new perspective… a realisation that a change in perspective is the real superpower. Adversity is fuel. A product is a vehicle that carries intent. A bottle of whisky might be a gift but its intent can be so much more. It could be a celebration, gratitude, reconciliation or just an opportunity to share stories over a dram. A bottle of perfume can be a lift in mood, a statement, an act to attract or wanting to be part of the brand lifestyle. If retailers want to be a brand in our channel, one of luxury, it needs to tell a story…. Otherwise it is a 7-Eleven, a blurred store on the travellers journey. As for Brooks, I will certainly consider them for my next pair. A trainer is a trainer at the end of the day but, I like the values it has shared in this story. #dutyfree could do worse than borrowing their slogan… let’s run there. If you get time, the video is worth a watch. Have a great day. #airportretail

The Sophisticated Symbolism of Champagne in Pop Culture Reflecting on childhood memories, I recall being captivated by the Baroness in "The Sound of Music." Her sophisticated demeanour, especially when seen with a glass of champagne at dinner parties, left a lasting impression. This brings to mind the broader role of champagne as a symbol of elegance and celebration in pop culture. In Cinema: Champagne has consistently been portrayed as more than a beverage; it symbolises a particular lifestyle. From the poised dinner parties of the Baroness to James Bond's preference for Bollinger and the lavish festivities in "The Great Gatsby," champagne has been a cinematic icon of sophistication. In Music: The presence of champagne in song lyrics transcends genres, often encapsulating the essence of luxury, celebration, and, sometimes, the poignancy of life's peaks and troughs. In Literature: Esteemed authors like Hemingway and Tolstoy have employed champagne as a narrative device, creating scenes of grandeur and celebration, thus contributing to its literary symbolism. Modern-Day Influence: In contemporary times, champagne continues to hold its place at high-profile events and in the media, sustaining its image as a timeless symbol of luxury and festivity. Reflecting on these depictions, it's intriguing to consider how pop culture influences our perceptions of luxury and class. How have your favourite portrayals of champagne in pop culture shaped your view of this iconic symbol of sophistication? #ChampagneInPopCulture #CulturalSymbolism #CorporateReflections #SoundOfMusic #EleganceInMedia

Act with audacity

🇺🇲 🍾 Unlocking the Extraordinary: From Promises to Possibilities 🍾 In a world where many merely promise, I'm here to deliver the exceptional. 🌟 While some talk about trying and promising, I'm here to showcase what it means to have it all at your fingertips. From sourcing elusive, one-of-a-kind champagne vintages to fulfilling your unique requests, I've got it covered. 🥂 Why settle for ordinary when you can have extraordinary? 🥂 With an unwavering dedication to curating the finest and most elusive champagne collections, I pride myself on my ability to provide you with the extraordinary. Whether it's rare, vintage, or simply tailored to your specific desires, I've got it in stock. 🌐 What sets me apart is not just what I can access, but what I can offer. 🌐 When you work with me, you're not just getting a product; you're gaining access to a world of unparalleled luxury and sophistication. The difference between those who promise and those who deliver is vast, and I'm here to bridge that gap. 💼 With my expertise and connections, I can make the impossible happen for you. 💼 Whether you're celebrating a milestone, planning a special event, or simply want to savor the finest champagne available, I'm your go-to source for the extraordinary. Don't settle for promises; embrace the possibilities. Reach out to me today, and let's make your champagne dreams come true. 🚀🥂 Contact me at contact@bullesime.com for inquiries or to secure your exclusive champagne experience. 📩 #ChampagneConnoisseur #UnparalleledLuxury #ExceptionalExperiences #ContactMe

GREAT THINKING NEVER GETS OLD. After winning the Super Bowl Pre-Game, within 5 days of posting we went on to garner in excess of 22,000,000 views on this delightfully quirky TV spot from Todd Lemmon, Kevin Hughes, Patrick Simkins, James See, Scott Model, Hunter Somerville. Credit to the incredibly humorous Craig Gillespie (Director) and the delightful Kaley Cuoco for their talents and personality. #brandbuilding #creativitymatters #ideasworthsharing #adsthatshine #ninelivesgroup #marketingagency #storytelling, #creativity I specialize in powerful, breakthrough, effective ideas that build brands and business.

Do it. But do it DIFFERENTLY!!! Lewis Hamilton is the new Celebrity jumping on the Tequila bandwagon craze ... With Almave, a NON-ALCOHOLIC Tequila that he has co-founded with Iván Saldaña Oyarzábal ( A master Distiller and Entrepreneur). We've seen Dwayne Johnson's (Teramana), Kendall Jenner ( 818) that causes a lot of controversy, Gerber and Clooney's (Casamigos), Eva Longoria (Casa Del Sol)... Lewis Hamilton being an F1 driver and with about one-third of car crash fatalities in the U.S. involve drunk drivers, according to the NHTSA. ( Forbes ). Almave, is a great Celebrity - Product fit 💯! We've seen celebrities starting brands that don't really succeed because of the Celebrity Brand misalignment with their Personal brand ( Lack of Authenticity). But Almave is spot on! Also John Legend's recent tech company It's Good is another great example. Almave, sip or pass??? Sip💀. #Socialmedia #CelebrityBrands #Almave #Instagram

🎅🌟 Exploring the Festive Origins of Santa's Iconic Look! 🎄Did you know that the classic image of Santa Claus in his red and white suit can be traced back to a Coca-Cola marketing campaign in the 1930s? 🎨🥤 Artist Haddon Sundblom's creations became iconic, shaping how we envision Santa today.🤔 What's your take on the evolution of Santa's attire? Do you prefer the traditional depictions or the modern, jolly figure we know today? 🔴⚪️Let's unwrap the history together! Drop your thoughts in the comments below. 👇 Like if you're fascinated by the cultural and commercial traditions that have transformed Santa into a holiday icon. 🌐✨On a broader note, it's incredible to see how marketing campaigns can influence and shape overall culture. 🌐💼 The Coca-Cola Santa is a stellar example of how a well-executed campaign leaves a lasting impact on traditions. What are your thoughts on the power of marketing to shape culture? Have you seen other examples where marketing initiatives influenced broader societal trends? Share your insights! 👇 #SantaClaus #MarketingInfluence #CulturalShifts #HolidayTraditions #BrandImpact

Super proud to have put this video together for the THE ESTAS GROUP LTD. 1️⃣ day filming and 1️⃣ day turn around 2️⃣ edits, meant a very late night and super early morning... All worth it in the end 🙌 🙌 🙌 #videomarketing #mediamarketing #videocontent #linkedinvideo #eventsmarketing #brandingidentity #liveevents #marketingdigital #videographer #contentmanagement

Super proud to have put this video together for the THE ESTAS GROUP LTD 1️⃣ day filming and 1️⃣ day to turn around 2️⃣ edits, meant a very late night and super early morning... All worth it in the end 🙌 🙌 🙌 #videomarketing #mediamarketing #videocontent #linkedinvideo #eventsmarketing #brandingidentity #liveevents #marketingdigital #videographer #contentmanagement

If you need a jolt of joy and a virtual fist bump 👊 you need to check out this video!