Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
Copywriting tip: Replace “we” sentences for “you” sentences. Instead of writing, “We have a new collection.” Write, “You’ll love our new collection.” Focus on the person your prospects care about: themselves. — I posted this on my copywriting page on Threads last night and it went viral out of nowhere!
When you make your audience the hero of your story, you’re not just promoting a product or service, you're creating a relationship. You're showing them how your offering can fit seamlessly into their lives and add value. It’s a subtle shift, but one that speaks volumes in terms of influence and persuasiveness.
But Dakota Robertson says... Instead of 'What you should do...' Write 'What I learnt...' What do you make out of it?
When crafting your marketing strategy, it's crucial to focus on the person your prospects care about most: themselves. Understand their needs, desires, and pain points, and tailor your message to resonate with them personally. By showing genuine empathy and offering solutions that directly address their concerns, you can build stronger connections and foster trust. Remember, your prospects are looking for how your product or service can benefit them, so make sure your communication is centred around their interests and motivations. This approach will enhance engagement and increase the likelihood of converting prospects into loyal customers.
Former delta force member Eric Maddox has a great method of building empathy based listening. Having done thousands of interrogations of people in many countries and cultures, he knows how to communicate and get anyone to be on his level. He says the most important thing you will ever know about gaining influence is that people are the lead in their own movies, and everyone is on their own stage. It is very rare for anyone to ever get off their stage and climb onto another's stage. In order to gain influence, you need to walk off your stage and join them on their stage to be a supporting actor, and that is how they will give you value.
Certainly, not every word in your emails should be about your business. Craft each word to resonate with the customer so that even those who may not initially be interested will be compelled to look and see. The secret lies in understanding that once a customer views your product, if they appreciate it, they become a potential customer.
Using the second person pronoun in copywriting creates a powerful and persuasive message that resonates with readers and drives results. This why the second person pronoun (you, your, yours) are important: ✓Direct Address: It allows you to directly address the reader, creating a sense of personal connection. ✓Empathy: It helps you show empathy and understanding of the reader's needs and feelings. ✓Persuasion: It makes the reader more receptive to your message and more likely to take action. ✓Clarity: It clarifies the benefits and value of your product or service, making it clear what the reader will gain. ✓Connection: It helps build a connection with the reader, making them more likely to trust you and your brand. ✓Interactivity: It makes the reader feel like they're part of a conversation, increasing interactivity and engagement. ✓Sales: Ultimately, it helps drive sales by persuading the reader to take action and become a customer. Nice one Chase Dimond 👏
It's so simple yet can have a big impact in how our audience perceive our content. Thanks for sharing.
It's amazing to see how a simple change in perspective can make such a big impact.
It's simple know... thats how the universe also operates .... when we send good vibes we received good vibes.... at the end it's about receving and sending vibes that are pure, enriching, uplifting and loving ❤️
Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
1wDon't sleep on Threads! This post, in 24 hours, has 311,000 views. 7,500 likes. 104 comments. 421 shares. And has driven thousands of new followers!