Cal Fussman

I tried my best to convey the power of explainer videos. It might be a bit long-winded, but there's some good info here!

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What Types of Podcasts Are Lighting Up the Airwaves These Days? READ MORE: https://lnkd.in/gFkNhtrt Here are the top 25 most popular podcast genres, based on listener engagement and frequency of mentions across various studies: 1. Comedy – Often cited as the most popular genre, comedy podcasts offer a blend of humor, satire, and entertainment, appealing broadly across demographics[^1][^2][^3]. 2. News – These podcasts provide updates and insights into global events, attracting listeners who seek current affairs content[^2][^3]. 3. True Crime – Engaging audiences with real-life mysteries and criminal investigations, this genre has a dedicated following[^2][^3]. 4. Sports – Covering everything from game recaps to in-depth analysis of sports events[^3]. 5. Health & Fitness – These podcasts focus on wellness, exercise, nutrition, and mental health tips[^3]. 6. Religion & Faith – Offering spiritual content, discussions on religious beliefs, and inspirational stories[^2]. 7. Politics – Discussing political news, analysis, and opinions, often featuring experts and commentators[^3]. 8. Self-help – Aimed at personal improvement, these podcasts offer advice on life skills, productivity, and personal growth[^2]. 9. Investigative Journalism – Providing deep dives into complex stories, uncovering truths through meticulous research[^2]. 10. Finance – Helping listeners understand financial markets, personal finance, and economic theories[^2]. 11. Society and Culture – Exploring societal issues, cultural trends, and human behavior[^1][^3]. 12. Personal Development – Similar to self-help, focusing on enhancing one’s abilities and qualities[^3]. 13. Pop Culture– Discussing trends in movies, music, television, and entertainment[^3]. 14. Drama – Featuring scripted audio plays that tell fictional stories[^3]. 15. Business – Covering startups, entrepreneurship, and business strategies[^3]. 16. Technology – Discussing technological advancements, gadgets, and IT developments[^3]. 17. Education – Educational content ranging from academic subjects to practical skills[^3]. 18. Science – Making scientific concepts accessible and engaging to the general public[^3]. 19. History – Telling historical tales and analyzing events from the past[^3]. 20. Music – Exploring music theory, history, and interviews with artists[^3]. 21. Arts – Covering the visual arts, literature, and performance arts[^3]. 22. Travel – Sharing travel experiences, tips, and cultural insights[^3]. 23. Food – Discussing cooking techniques, recipes, and food culture[^3]. 24. Literature – Delving into book reviews, author interviews, and literary criticism[^3]. 25. Gaming – Covering video game news, reviews, and gamer culture[^3]. These genres represent the diverse interests of podcast listeners worldwide, offering content that ranges from educational to purely entertaining.

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Podcasters & businesses wonder why they're creating episodes that don't gain traction... You have to do more than publish an episode and hope. Marketing a new podcast takes a more comprehensive strategy: 1. Diverse awareness channels 2. Regular content that creates curiosity 3. Integrate w/ community Effort (...with efficiency) = Results

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Curious about the reports you can generate in Zoom? Here's a quick rundown: Go to zoom.us and log on. Reports are located in the left navigation panel. ✅ Usage Reports: Track meetings, participants, and minutes. ✅ Meeting Reports: Get details on registrations and polls. ✅ Webinar Reports: Access reports on attendees, performance, Q&A, and polls. ✅ Cloud Recording: View your recorded meetings and storage usage. These tools help you manage and analyze your Zoom activities effectively! How do you you use Zoom Reports? #Zoom #Reporting #DataAnalytics

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Wondering how AI can transform your passion into content that connects? Curt Maly shares how diving into hobbies like woodworking with AI can spark faceless videos, igniting micro-communities and making a massive impact. Whether you're into creation or curation, AI's got your back. Uncover the limitless possibilities of streamlined content creation with AI. Catch the full episode here: https://vist.ly/zr98

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Tuesday VO Tip: Some voice actors are a little too obsessed with AI. Focus on your business instead of something you can't control. All you can do is work hard to be the best voice actor you can be. Plus, the clients who are sampling AI services are seeing the light and realizing that AI voices can't do live directed sessions, make performance adjustments or provide the customer service that only a human voice actor can provide. Human voices are and will continue to prevail. #voiceovers

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here’s a breakdown of the 7 types of content I’m creating, how often I do it, and how it impacts my 2 primary businesses: 1. Writing 1 book book per year (my 5th book comes out on May 7th): attracts some clients to PACIFIC CAPITAL and Platinum Elevated, expands my audience reach and gets me invitations to speak on some big stages. 2. Writing 365 LinkedIn posts per year: attracts some clients to both of my primary businesses, was the main driver for 2024 Platinum Elevated members, connects me to all of my new team members hired, also connects me to other business professionals to refer to. 3. Writing 100-140 newsletters per year: keeps my thoughts top of mind for people who already are connected, clients of PACIFIC CAPITAL often forward and share the email to family and friends. If I miss a couple weeks without sending my newsletter, I get a lot of people asking what’s up. 😂 4. Vlogging on Instagram stories pretty much all the time: no idea if it actually impacts my businesses, but it’s my most creative outlet because I enjoy making video reels, and vlogging about family, vacations and sports… definitely shows the most personal side of me to business connections and clients. 5. Being a guest on 150-200 podcasts per year and recording 100+ podcasts episodes as a co-host per year: definitely increases audience reach, gets our messaging out there for the right fit clients of PACIFIC CAPITAL and Platinum Elevated. 6. Writing 12-20 articles for Entrepreneur Media every year and now being on the Forbes Business Council and writing 12-20 yearly for them too: not sure of the exact business impact, but I believe it establishes some level of credibility. 7. Being quoted in media weekly and doing around 6-10 live television interviews per year: not sure if it actually brings new clients to our businesses but the articles are shared and strengthen credibility for potential clients. Okay, there you have it. I popped the hood for ya this morning! Hope that was interesting to at least a couple of you because I get asked about it all the time — I don’t think founders can escape the responsibility of spreading the message of your business and creating content! When asked “where do your new clients come from,” it seems like everyone always goes with the easy answer that “word of mouth” is their #1 source of business. While I could say that’s the case, I could also say that my consistent content efforts drive a ton of business!!

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I know podcasting can be a ton of work! So I'm sharing this helpful guide that will teach you how to use AI tools to start a podcast or take your existing podcast to the next level! 😃 Link in the comments! 🎙️Get it today for $9.99 (50% OFF regular price) offer ends 6/3! "How to Start a Podcast with AI" is a step-by-step guide that shows you how to make your own podcast. It teaches you to use artificial intelligence (AI) to make things easier. This book is great for beginners or anyone who wants to make their podcast better. You'll learn everything from coming up with ideas to sharing your podcast with the world. It includes a list of AI prompts to copy and paste into ChatGPT to help launch your podcast affordably and fast. ✨Here’s what’s inside✨ ✅Chapter 1: Define Your Podcast Concept ✅Chapter 2: Plan Your Episodes ✅Chapter 3: Gather Your Equipment ✅Chapter 4: Record and Edit Your Episodes ✅Chapter 5: Create Podcast Artwork and Upload Episodes ✅Chapter 6: Submit Your Podcast to Directories ✅Chapter 7: Launch and Promote Your Podcast 📌Bonus AI prompts included! #podcaster #podcastproducer #newpodcast #podcasting #podcast #podcasthost #ai #aiprompts

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Context v pace Pace is good in videos. It helps retention and makes sure you are living up to your end of the deal when a viewer clicks on your video. But... Pace means different things in different contexts. Look at your content. Does it need to be handled sensitively? Or is the speaker banging out facts and we can all crack on? Hard as it is, it’s another of the ‘each piece of content on its merits’ approach that media brands have to take. Never easy but usually worth it. #video #publishing #magazines #editors #editor Watch the short below or see the latest episode of Video for Magazines 'Hooks, pace and the hovering thumb of doom': https://lnkd.in/dDWUzdQw

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You're going to hate me for saying this, but... The single most underrated tool in podcasting is the art of active listening. The term "active listening" often gets reduced to simple gestures or verbal cues, missing its deeper essence. Active listening demands more than just hearing words; it requires engaging your mind entirely to understand your guest's perspective. Rather than listening to respond, it's about listening to comprehend deeply. This approach challenges us to set aside personal biases and immerse ourselves in the speaker's world. What happens when you do this during a recording? It will unlock a wealth of dynamic information beyond mere words. It involves decoding nonverbal cues, understanding emotions, and grasping underlying motivations. As a result, you build trust and defuse tensions (performance fright). But how do you hone this skill? Chris Voss, a well-known former FBI negotiator, uses strategic communication techniques such as mirrors, labels, and what he calls calibrated questions (what, how, and why) to encourage openness and gather insights. Basically, you're finding ways to show and prove to your guest that you "see" them. These tools not only reveal hidden dynamics but also affirm our commitment to understanding. Here are a few pro tips to use during your next recording: 🔍 Use labels and calibrated questions to sound out underlying dynamics. e.g. "It seems like you're feeling frustrated about this situation." 🤝 Maintain awareness of your body language to foster a comfortable environment. If you're relaxed, they're comfortable. Notice any tension in your body and release it. 📝 Take handwritten notes to aid memory retention and demonstrate respect for the guest. The art of active listening is the most valuable skill you can have as a podcaster. If you want to keep up with the creator industry, trends and insights, you can check out my newsletter here: https://lnkd.in/gs8dCnzp #ActiveListening #podcastingskills #CommunicationSkills

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Discover the power behind your words. Our latest episode dives into how your communication style can lift you up or hold you back. Let’s explore together and find your path to success through meaningful connections. BONUS - learn how you can get your own Powerhouse Communication Assessment so you and even team members can benchmark you overall effectiveness as a communicator and leader. Watch or listen to our latest episode: Assess Your Communication Style to Elevate Your Success. Listen in here - https://lnkd.in/g-pxvKEN Watch the videocast - https://lnkd.in/gWTbBtZU #elevatewithwords #successthroughunderstanding #connectionsmatter #leadershipskills #teamgrowth #effectivecommunication

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Tips for content creators: Start some of your content with.... The number 1 mistake new ______________ make is…. My new favorite thing to do is ______________ And there is one more thing before I forget to tell you________ The biggest mistakes I make when it comes to ___________ Listen if you worry that ____________ just remember…. Im sure you’ve all had _________but have you had __________ What are your tips when you create content? Follow us at AmplifiedDsm a locally owned podcaster production company and lets work together!

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I launched my first podcast in 2005. I became a full-time podcaster/producer in 2006. During this time, I've developed a list of podcast tips that I share with clients and those interested in getting into the podcasting business. I've written at some length about a few of these tips. . .here's the list: #podcast #podcasting

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How much could small conversations change the course of your kid's future? In this episode, we discuss the idea with fin-tech creator and author Mac Gardner, CFP®. Catch the show on YouTube (@ faithteope) and listen wherever you get your podcasts. Featuring Mac Gardner | FinLit Tech #savvyminiseries #investigativeshow #financialliteracy #savvy with #faithteope Moving at the forefront of financial literacy impact #raisingsavvykids 

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🎙️ Considering a Podcast for Your Brand? 🎙️ Deciding whether to hire a podcast production company can be challenging. Here are five key reasons why partnering with professionals might be the best move for your business: 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Benefit from a team with specialized skills in audio production and storytelling. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Ensure your podcast sounds professional and polished. 𝗧𝗶𝗺𝗲 𝗦𝗮𝘃𝗶𝗻𝗴𝘀: Focus on your core business while experts handle the production. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Gain insights and strategies tailored to your brand and audience. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Maintain a regular publishing schedule without the hassle. Dive deeper into the benefits and decide if a podcast production company is right for you in our latest blog post! 🔗 https://lnkd.in/gQ9EytM3 #PodcastStrategy #ContentMarketing #BrandStorytelling #PodcastProduction #BusinessGrowth

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