Michael Katz’s Post

When it comes to creating content, volume has become a big part of the game. The more you create, the more awareness you create. In this week's episode of the Bullpen Session's podcast I'm sharing the 3 biggest lessons I've learned after posting more than 1,000 videos on YouTube. Like most things in business and life it comes down to: 👉 Consistency 👉 Persistency 👉 Patience If you're not creating content for platforms like LinkedIn it's hard for your prospects to know you exist. Make sure to take a few minutes this weekend to listen to Episode 260. You'll find the full download in the comments below 👇.

If your content isn't standing out and making an impression on your customers... it's not doing its job. To be memorable, your content needs to have a point of view. 👀 Your blog posts, LinkedIn updates, podcast episodes etc., need to offer a perspective. That's how you get people to pay attention. That's how you avoid sounding just like everyone else. 👉🏼 Perspective = meaningful connection. 👈🏼 #contentstrategy

#smallbusinessowners - Abby M. Herman is right-on (as usual 🙏🏼) Marketing content that is planned and organized makes your life easier as a business owner, and it doesn’t have to limit inspiration. ✨

Here is a podcast tip! 🎙️ This episode is about 10 minutes long. 🎙️ You're viewing just 30 seconds of it. Youtube will get it as shorts. 🎙️ This episode can become a newsletter 🎧 This episode can become a lead magnet 🎧 Other segments of this will be on Instagram, FB & Linked in.  The goal is to get as much as I can from the episodes so there is no wasted time.  How much time would you say you spend creating content?

Do you have a content plan for your business? I’ve heard a lot of business owners share that, for them, having a content plan feels like they’re married to really specific content, and that their creativity is stifled. And honestly, that’s not true at all. Having a plan gives you a guide and YOU get to decide how you execute on that. And when you have a plan in place, and you create your content ahead of time, you give yourself the freedom to grow outside of that content. What I mean by that is that you can get online, you can get inspired by something and then you can create content about that. Knowing that your regular content plan is running behind the scenes. Your content is consistent and quality and educational, and you get to publish content that feels really inspiring and fun to you. What are your thoughts on this? (I share more on this week’s podcast episode!) https://lnkd.in/gxpZCk7j #ContentPlan #ContentStrategy #ContentStrategist

Your podcast guests have an audience of their own. → So, if you’re not sending this simple email, you’re missing out on a huge growth opportunity for your show. Sure, some rockstar guests will take it upon themselves to do this. But for others, a simple, clear ask will help reduce the friction associated with sharing your episodes. And the best part is, it’s a win-win scenario for both you and your guest. 🧠 Your guest builds authority as a thought leader, and you get exposure to the audience they’ve built over the years. Have you tried this yet?! #PodcastRepurposing

8 Top Strategies To Promote Your Podcast Episodes After Being A Guest! These are absolute game-changers... 1) Share the episode link on all your channels. 2) Consider running ads to promote the episode. 3) Summarize key points and include the episode link. 4) Coordinate promotions to reach each other's audiences. 5) Share your experience being a guest and ask for feedback. 6) Include the podcast in your newsletter with a call to action. 7) Thank your host and ask for future collaboration opportunities. 8) Create audio snippets to share on social media for a sneak peek. Podcasters, which strategy are you currently implementing to maximize the reach of your podcast episodes? #realestatejourney #investmentgoals #realestate #realestateinvesting #multifamilyinvesting #realestateinvestor #multifamily #passiveinvesting #syndication

Proper lighting & color grading goes a long way when it comes to professional video! For those of you who didn’t know, our social media strategist Nadia Howse has her own YouTube channel & we just revamped the look of it! (Full video coming soon) DM us transform your space to produce your YouTube channel, podcast, or interviews for your business! #production #videolighting #producer #youtubechannel #contentcreators #businessowners #chicagorestaurunts #chicagocreators #socialmediastrategy

What’s the best kind of #marketing? It’s showing your work for free. Don’t push people to #hire you or buy from you. First, let them find your #work for free. On your #blog or website. On a Podcast or #YouTube channel. On medium or Substack #newsletter. In short, a platform where you publish your work regularly. Something that helps you to stand out and get you noticed. Show it. Don’t hide it. 😊

Exciting news! Conversations with Chuck Hester is making a comeback this December! 🎉 This podcast isn't your typical interview style - it's all about unscripted conversations with interesting people. With over 2 years and 35 episodes, Conversations with Chuck Hester is back and better than ever. While not on LinkedIn Live, it will be recorded in the studio for later broadcast. If you haven't already, check out previous episodes on YouTube (link in comments). If you're interested in being a guest or sponsoring the show, DM me! #Conversations #Podcast #Business #Marketing #Payingitforward Stay tuned for some amazing new episodes!