📈Chad Willardson, CFF®, CRPC®’s Post

What was the last post that you shared? More than likely, it was something that made you laugh, feel inspired, seen, or maybe even a lightbulb moment. Sharing someone’s post is a huge compliment plus, it’s a great way to get your posts in front of new people with the help of others and from the algorithm. It’s also a great indicator that you really know your ideal client. Want to create S.H.A.R.E.worthy content? Here are some benchmarks you can use while planning & writing. S - Specific. Write as if you’re talking to ONE person and zone in on one tip or piece of advice that they could use. Think about what they are struggling with. What questions are they asking? H - Helpful. Is the post inspirational, educational, or insightful? This is a great area to show your expertise, experience, and opinions. A - Authentic. Authenticity is the key to building trust. Offer original insight, meaning taking a topic and sharing your view and what it means for your ideal client. Show your face and let people her your voice. Also, share more personal content. You don’t have to share private information but general things about yourself that will help your followers get to know you. R - Relatable & Relevant. Does this piece of content speak to where your ideal client is right now? Does it provide value, validate their feelings, or create awareness around a problem that they don’t know they have? E - Emotional. Adding context to your content. Helping people understand your core values, quirks, and human elements helps people connect with you. Include their commonly-used words in your copy to make your content more powerful. By using this checklist, your ideal client will feel understood by you which will build trust and ultimately lead to sales & referrals. If you want to hear more about these points, head over to my podcast for the full rundown.

Be honest. Coming up with fresh content is a chore for most business owners. You’d much rather be focussed on other parts of your business. And honestly, it shows in your content. Posting just for the sake of posting is a waste of time. And you probably already know that because your content is getting minimal engagement and isn’t brining in leads. But everyone tells you to be patient and consistent. It’ll pay off in the end. Actually it won’t. Here’s how I know 👇 😍 I’ve had clients attract new leads in the first 7 days. 😍 I’ve had clients double (and one even tripled) their service fee in 3 months. 😍 I’ve had clients booked onto industry podcasts and talks in the first month. Because they stopped looking at content as a tick box in their marketing and started seeing it as the first, last (and everything in between) step of their conversion funnel. Great content will do all the heavy lifting in your sales, leaving you to simply close willing clients who are excited to work with you. Don’t give it the bare minimum and wonder why it’s not showering you with love. Creating great content isn’t just about being a good writer. It’s: ✅ Knowing exactly who your audience is and how to talk to them ✅ Understanding the pain they’re in right now and where they want to get to ✅ Communicating how your product or service can guide them to that future state ✅ Showing who you are and what it would feel like to work with you ✅ Building trust in your expertise ✅ Leaving no other solution on the table for your future customers This is the strategy behind the content. Without it, content is simply noise and noise fades into the background. If you want magnetic content that attracts people to your brand, DM me to find out how I can help. #contentstrategy #smallbusinessmarketing #femalefounder

Everyone struggles with their content being seen and heard, especially when you’re battling social media algorithms and email delivery rates. Visibility may be a recent buzz word, but it’s important to be constantly working on it to be perceived as an expert in your industry and bring in new clients to your business. If you’re looking to improve your visibility, then here’s 6 key things that you need to cover off with your content.

If you want to be seen as an expert in your industry, you need to improve your visibility. That means creating content that meets your ideal client where they are in their journey. In this blog post, I share 6 key things you need to do to improve your visibility and become an expert in your industry. https://lnkd.in/gsv-WnY6

"I don't have enough time to write and post content." Recently, I got on a meeting with a founder who said these to me. Running a business is not easy, I understand, but this shouldn't be your excuse to not post on LinkedIn. So, these are my content calendar hacks for busy founders and coaches: ✅ Batch your content: Batch out multiple posts or videos at once. Think of it like making a week's worth of meals on Sunday – way more efficient! ✅ Repurpose: That killer blog post you wrote? Turn it into a LinkedIn Live, a podcast episode, or even a series of bite-sized Instagram captions. ✅ Schedule: Schedule your social media posts in advance with tools like Hootsuite, so you can focus on the bigger picture. ✅ Plan: Block out dedicated content creation time in your calendar. Treat it like an important meeting – no excuses! Even 30 minutes a day can make a huge difference. ✅ Templates: Create templates for your most common content formats – blog post outlines, social media captions, and email newsletters. Bonus Tip: Don't hesitate to seek assistance! Consider bringing on content experts, like myself, who can handle the content creation while you concentrate on your business. If you resonate with these strategies, comment "STRATEGY," and I will connect with you. Follow Mansi Purao for more tips and strategies. #contentwritingtips #brandingstrategy #socialmediamarketing

I don't post daily but... I have a decade-spread of niche-content ideas. Here's HOW and WHY. The latter first. - I run a full-time offline business. - My priority right now is to earn extra cash to scale it. - I'm building a functional home. - I'm raising three holistic beings. - I barely have 1/24 UNINTERRUPTED hour of deep work and filtered thoughts. - I'm exhausted most of the time. - I'm yet to find capable hands to cede my day job to. Not whining. Just admitting. Okay? Good! Here's how I never run out of niche-content ideas. 1. I subscribe to the top YouTube channels in my niche. 2. I subscribe to top newsletters in my niche. 3. I listen to top inspo podcasts. - I copy and SPIN the topics they (1-3) cover. (they're mostly inexhaustible). 4. I take a conscious look at the events in my surroundings. - I see how they fit into my content themes. 5. I read a chapter from an interesting book. (I'm not an avid reader but I read). Yes! 6. I read the Qur'ān and other religious literature. - It sparks a fire in me. - I make the fire into a post. 7. See the comments section. 😉 There's never an end to ideas. - They live with you at home. - They walk with you on the way. - They get to work with you. - They are in your head. Ideas are everywhere. But you must... Stop. Look. Listen. Found this useful? Don't hold back your thoughts. Lemme know in the comments. Thinking who the heck is this? Hi, I'm Rahmat Salaudeen. Brands trust my native eloquence and adaptive skills to bring them torrential sales. Think COPY? Think ME!

The one change that coaches need to make in their content to attract quality leads.... Recently I have been going through a lot of profiles of coaches. I observed that they have been putting up posts like client testimonials and client wins. They have also been posting about the events they attend. But there is one thing lacking in all of their content. Want to know what? PERSONAL STORIES. I understand that most of you think putting up personal stories on a professional platform does not make any sense. But hear me out before you come to a conclusion. ➡ Personal stories are top-of-the-funnel (TOFU) content. Pick up anything and everything that happens in your life and try to link it to your work. They are very important to attract the masses.  Because they are very relatable and help bring the audience to your page. This should make up 60% of your content. ➡ Once you get the audience to your page you can nurture them through middle-of-the-funnel (MOFU) content. MOFU content helps you show your expertise to your audience. It includes your recent learnings, something you implemented recently, your takeaways from the podcasts or trainings you have been listening to, etc. This should make 30% of your content ➡ Lastly, you need to post about your services, packages, offers, etc. This is called bottom-of-the-funnel (BOFU) content. These are your typical promotional content that can bring you direct sales. This should make up 10% of your content. Personal storytelling will help you build authority. Once people start recognizing you and trusting you, you can move to sharing more value and pitching your services. Hope this helps curate your content more strategically from now on. Follow @deeptibagare for more such insightful posts. #personalstorytelling #contentfunnel #socialmediastrategist

❌ Don't let creating content ruin your week. It doesn't need to be as complicated as you're making it. 🙅 Let us help you. 👇 If you're struggling with content ideas this week, sit down and think about the follow questions: 👉 WHAT IS YOUR DREAM CUSTOMER INTERESTED IN RIGHT NOW? Can you create content that is directly related to THEM and not necessarily your services/product? 👉 WHAT WAS THE BEST-PERFORMING POST YOU HAD LAST YEAR? Post it again with a new spin! Did you write a blog post or create a podcast that can be repurposed into social content? 👉 WHAT PROBLEM DO YOU SOLVE FOR YOUR CUSTOMERS? Think about the solution your business provides and create content about that. Content doesn't need to be mind-blowing and brand new every time you post. That's going to lead to burnout and comparison. What you have to offer is enough, and people are ready and excited to see your content... So, go post! #contentmarketing #socialemediamarketing #contentstrategy

Does the thought of keeping up with blogging and social media leave you feeling overwhelmed? 😱⁠ ⁠ I get it — running your business is challenging enough without worrying about content creation.⁠ ⁠ Here's what can help:⁠ ⁠ ▷ Strategic planning: Develop a clear, actionable content strategy aligned with your business goals.⁠ ▷ SEO-friendly writing: Optimize for search engines and ensure your content gets the reach it deserves.⁠ ▷ Repurpose content: Maximize the value of each post by transforming it into social media updates, email campaigns, podcasts, and videos.⁠ ⁠ But here's the good news: you don’t have to do it all alone. ⁠ ⁠ We can handle your blogpost creation so you can focus on what you do best — leading your business. ⁠ ⁠ Ready to blog for success? Book at https://lnkd.in/gSt-zpQe for a 15 min. discovery call, and we’ll talk about your business goals — and how a blog can make ‘em happen. (Worst case scenario? You’ll walk away with a powerful to-do list.)⁠