RAPP

We've appointed two familiar faces to CMO in the US and RAPP UK as we continue our commitment to driving growth and a connected global network! Learn more about Ludovic Gougat and Tracey Barber and how they plan to fuse creativity, data, and technology in a way that is transformative for both new and existing clients on Roastbrief: https://bit.ly/4cssawv

RAPP Dallas is hiring a Senior Account Executive for an automotive client to be a principal of coordination while demonstrating high potential in core business leadership skills. Interested? Drop us a line! https://bit.ly/3zsfk2Q

“The future of hybrid retail is a seamless convergence of physical and digital experiences, where the customer journey is fluid across channels.” VP Experience Strategy Kyle Wegner talks to CMSWire about how RAPP is at the cutting edge of leveraging advanced martech solutions to create hyper-personalized experiences through AI and machine learning.

RAPP New York kicked off Pride weekend with a colorful celebration—and a giant candy salad. Wishing everyone a fun, safe, and joyous conclusion to this whirlwind of a month! We can't believe it's almost over 🌈

"Understanding and implementing effective taxonomy can transform a cluttered dataset into a streamlined, insightful engine driving your marketing forward." Senior Director of Analytics Enablement Andrew Parker reveals how to use marketing taxonomy to transform clients' business and data-driven digital marketing strategies.

Wondering what it was like to go for the gold at Campaign's Global Agency of the Year Awards? So do those of us across the pond! Here's a behind-the-scenes look at our UK crew representing RAPP and looking fabulous for our global win in the Customer Engagement category. 🏆

We're so excited to feature Bridget Weber as our Individual of the Week! Bridget is a Business Director with our Dubai office and has been with RAPP MENA for a year and counting. Having grown up in apartheid South Africa, her keen interest in politics and paradigms of power has led her to research topics around the world's progression toward equality and she's currently reading a book called "The Sickness in the System" by Richard D. Wolff. Her favorite project she's been a part of at RAPP was sending the Mercedes Vision EQXX on a single, world record-breaking road trip from Saudi Arabia to Dubai, alleviating the audience's range anxiety regarding electric mobility. The most promising marketing trend Bridget has seen this year is a shift away from the polished façade of traditional celebrity culture, embracing the authenticity of real characters through platforms like YouTube and TikTok. "I love the continuous cultural shift towards valuing authenticity over perfection, as people seek content that reflects their lives and experiences. As a result, brands are also adapting and partnering with these real characters to create more relatable and trustworthy marketing campaigns that align with the evolving consumer preferences for sincerity and honesty." Bridget stands up for individuality by engaging in online forums that promote freedom of thought, continuously educating herself, and broadening her perspective. Thank you for everything you do to make RAPP great!

RAPP's "Drop the B" campaign, the product of a partnership with IRTH born from RAPP Series R, officially launched on Juneteenth! “Drop the B” is a call to action for all parents and providers to address systemic racism and end the bias in care that leads to higher rates of Black maternal mortality and morbidity. Learn more about IRTH's mission and how you can drop the 'b'! https://bit.ly/3Xs7QqB

We are hiring a Senior Account Executive for RAPP Chicago's CRM business who is a master of coordination, demonstrating high potential in core business leadership skills like problem-solving, connecting teams, and storytelling. Sound like a perfect fit? Learn more! https://lnkd.in/gbh39xhe

We're very excited to feature Ahsan Shahab as our Individual of the Week! Ahsan is a Graphic Designer and Animator with our Dubai office and has been with RAPP MENA for two years. When he's not working, you can find him experimenting with new recipes and trying different cuisines! His favorite project he's been a part of at RAPP was a story he created for Mercedes Benz on International Design Day. The most interesting trend he's noticed this year has been the positive incorporation of AI tools, and predicts its exponential growth in the next 5 years! Ahsan stands up for individuality by expressing his unique style and interests without conforming to societal expectations. Thank you for everything you do to make RAPP great, Ahsan!