RAPP UK

The challenge for marketing leaders today is not only keeping up with the pace of change and the integration of AI, but practically and effectively applying these innovations to drive growth. If you missed our webinar and you’d like to know more about the tools you need to integrate AI into your business sustainably and effectively, we'd love to hear from you.

Our CCO Al Mackie shares his judging experience at this year's Cannes Lions International Festival of Creativity with Campaign UK https://lnkd.in/eyE9XdZw

We have picked up five Creative Circle Awards shortlists, spanning our work for Ann Summers, Back Up and London Youth. Congrats to the talented teams who delivered these campaigns 🙌

Every little helps….but who exactly? Our CSO Caroline Parkes 🦚 shares her thoughts on the ethics of Supermarket Loyalty programmes, especially Tesco’s Spending Challenge, in a cost of living crisis. Article via FMCG CEO Magazine https://lnkd.in/ghCtjHi9

Next week our Global Chief Transformation Officer, Ed Freed and Chief Marketing Sciences Officer, Andrew Rowe will be hosting a webinar to help clients Create a Strong AI Foundation for Sustainable Growth. If you work for a brand and want to understand how AI can fuel data intelligence; supercharge creative output; accelerate production; and integrate into your business with a roadmap to drive growth – you can sign up here: https://lnkd.in/efSGwyBm

What drives happiness at work? In part, it is being accepted and valued by others for who we are.   My thanks to Carolyn E Stebbings, Chief Operating & Inclusion Officer at RAPP, for chatting with me on #TheBusinessOfBeingBrilliant about how to create an organisation where people can be themselves. As Carolyn says, if you don’t do this, your business could lose some incredible people.   You can listen/watch here: https://lnkd.in/ewWVYRHe #workculture #careers #diversity #talent #podcast

Ai continues to be a big theme at Cannes Lions International Festival of Creativity this year. Digiday spoke to Jessica Vo about its implications:  “AI should be used to unlock creativity in ways we haven’t been able to before. It’s still a people/platform partnership and requires human intervention to ensure emotionality, connection and accuracy,” said Jessica Vo, global lead, marketing orchestration at Rapp. “I believe AI should be included alongside traditional approaches, as long as it’s used with transparency". https://lnkd.in/eHb22HJa

Can Cannes Drive Creative Curiosity? Jessica Vo our Marketing Orchestration lead thinks it can: "This year, I’m particularly excited to explore advancements in AI-driven creativity and personalised marketing. With AI technology rapidly evolving, I’m keen to see how it is being integrated into creative processes to deliver more personalised and impactful campaigns. Additionally, I’ll be looking out for innovations in sustainable advertising practices, as there is a growing emphasis on environmentally conscious marketing. Finally, the intersection of technology and storytelling, especially through immersive experiences like augmented and virtual reality" Thanks to Nicola Kemp and Creativebrief https://lnkd.in/e4dryMAY

Super proud of the RAPP global team's achievement in winning Campaign UK Global Customer Engagement Agency of the Year! 🥇 💥 One of the judges called the agency “outstanding”. Another said: “What I particularly liked about Rapp was the determination to not only take their customers but also their staff on a transformation journey. The client work is bold and groundbreaking – and shifted the landscape for their clients: which is what we all search for, and what this category is all about.” Thank you to all of the client judges who recognised our year: Dhiren Patel Amin, Madhurjya Banerjee Sheila Chaiban, Mitin Chakraborty, Misbah Ghani, Russ Hellmann, @Muhammad Zeeshan Khan, James Kissell, Magda Kotek, Kevin Mercer, Laila Mignoni, Aslı Özen Turhan, Arda Öztaşkın, Tilbe Polat, Shuchi Sarkar, Viktoria Williams, Ula B., Juliana Saputera, Zeynep Sungu. And to PwC for auditing the awards and Campaign for organising a great evening.

Huge congratulations to the mothers2mothers team for taking home Best Health Campaign at this year's Campaign UK Purpose Awards 🎉 Ann Summers and London Youth also took home silverware, both highly commended in their categories 👏