RAPP’s Post

Dropping in with some delightful news—we've been named AdForum's Agency of the Week! It's an honor to be recognized for our commitment to transforming data into personalized experiences for our clients while activating growth with precision and empathy. Check out our profile below.

RAPP Chicago is hiring a Senior Product Manager to join our Experience Strategy team who brings business and technical acumen that helps drive our strategic vision and activate authentic customer connections. Interested? Learn more! https://bit.ly/4czeJLh

Well done to RAPP UK on their five shortlisted entries at UK Creative Festival, spanning some of their awesome, purpose-driven work for Ann Summers, Back Up Trust, and London Youth. Fingers crossed for more good news!

We've appointed two familiar faces to CMO in the US and RAPP UK as we continue our commitment to driving growth and a connected global network! Learn more about Ludovic Gougat and Tracey Barber and how they plan to fuse creativity, data, and technology in a way that is transformative for both new and existing clients on Roastbrief: https://bit.ly/4cssawv

“The future of hybrid retail is a seamless convergence of physical and digital experiences, where the customer journey is fluid across channels.” VP Experience Strategy Kyle Wegner talks to CMSWire about how RAPP is at the cutting edge of leveraging advanced martech solutions to create hyper-personalized experiences through AI and machine learning.

RAPP New York kicked off Pride weekend with a colorful celebration—and a giant candy salad. Wishing everyone a fun, safe, and joyous conclusion to this whirlwind of a month! We can't believe it's almost over 🌈

"Understanding and implementing effective taxonomy can transform a cluttered dataset into a streamlined, insightful engine driving your marketing forward." Senior Director of Analytics Enablement Andrew Parker reveals how to use marketing taxonomy to transform clients' business and data-driven digital marketing strategies.

Wondering what it was like to go for the gold at Campaign's Global Agency of the Year Awards? So do those of us across the pond! Here's a behind-the-scenes look at our UK crew representing RAPP and looking fabulous for our global win in the Customer Engagement category. 🏆

We're so excited to feature Bridget Weber as our Individual of the Week! Bridget is a Business Director with our Dubai office and has been with RAPP MENA for a year and counting. Having grown up in apartheid South Africa, her keen interest in politics and paradigms of power has led her to research topics around the world's progression toward equality and she's currently reading a book called "The Sickness in the System" by Richard D. Wolff. Her favorite project she's been a part of at RAPP was sending the Mercedes Vision EQXX on a single, world record-breaking road trip from Saudi Arabia to Dubai, alleviating the audience's range anxiety regarding electric mobility. The most promising marketing trend Bridget has seen this year is a shift away from the polished façade of traditional celebrity culture, embracing the authenticity of real characters through platforms like YouTube and TikTok. "I love the continuous cultural shift towards valuing authenticity over perfection, as people seek content that reflects their lives and experiences. As a result, brands are also adapting and partnering with these real characters to create more relatable and trustworthy marketing campaigns that align with the evolving consumer preferences for sincerity and honesty." Bridget stands up for individuality by engaging in online forums that promote freedom of thought, continuously educating herself, and broadening her perspective. Thank you for everything you do to make RAPP great!