RAPP Berlin

Gestern hatte ich das Vergnügen einen Workshop mit den tollen Kollegen der RAPP Berlin zum Thema Thought Leadership zu halten. Es war ein spannender Austausch für mehr Sichtbarkeit auf LinkedIn. Ich bin gespannt was die nächsten Schritte von euch sind Wolfgang Kaller, Katrin Budack, Ulrike Kippax , Max Kornprobst & Matthias Haber PS: Der Burger bei Goldies Franchise GmbH war ziemlich lecker 😋

🚀 Join Our Webinar on AI for Sustainable Growth! 🌱 I'm excited to invite you all to a special webinar on how to build a strong AI foundation for sustainable growth. It's going to be an insightful session hosted by my dear colleagues, Andy Rowe and Ed Freed. 📅 Date: July 4, 2024 🕒 Time: 12 - 1pm CEST 🔗 Register Now: https://lnkd.in/ejyYeqP6 This webinar will cover: 🌟 The importance of a robust AI strategy 🔍 Key components of a sustainable AI framework 📈 Real-world case studies and success stories 🤖 Emerging trends and future opportunities in AI Whether you're an AI enthusiast, a business leader, or a tech professional, this session is designed to provide valuable insights and actionable steps to enhance your AI capabilities. Don’t miss this chance to stay ahead of the curve and drive innovation in your organization. #AI #SustainableGrowth #Webinar #TechInnovation #BusinessGrowth #ArtificialIntelligence

"Understanding and implementing effective taxonomy can transform a cluttered dataset into a streamlined, insightful engine driving your marketing forward." Senior Director of Analytics Enablement Andrew Parker reveals how to use marketing taxonomy to transform clients' business and data-driven digital marketing strategies.

Following what was a labor of love and months of subsequent anticipation, RAPP's "Leap Year" has at last brought home the gold in Campaign's Global Agency of the Year Awards in the Customer Engagement category! Judges remarked on our "bold and groundbreaking" client work, and our unique ability to shift the landscape for clients while taking them on a transformation journey.   An enormous "well done" to our global team and everyone who played a role in making this submission so exceptional. And a special thanks to our incredible client judges: Dhiren Amin, Madhurjya Banerjee, Sheila Chaiban, Mitin Chakraborty, Misbah Ghani, Russ Hellmann, Muhammad Zeeshan Khan, James Kissell, Magda Kotek, Kevin Mercer, Laila Mignoni, Aslı Özen Turhan, Arda Öztaşkın, Tilbe Polat, Shuchi Sarkar, Viktoria Williams, Ula B., Juliana Saputera, Zeynep Sungu. Time to celebrate!

I am incredibly proud to announce that we have received the most important award for agencies—one that recognizes our dedication to solving client problems and delivering outstanding results. As I always say and try to proof, our business is a craft, and the core lies in being able to execute our ideas and strategies. I am especially proud of the role RAPP has played, working closely with our amazing partners at OMG, Credera, Critical Mass, BBDO, TBWA, DDB, and many others, to achieve this success. We may not always be the loudest, the best at self-promotion and are often too humble but we excel in delivering results and building effective solutions for our clients. A heartfelt thank you to everyone over the past years. Congratulations to all 76k Omnicom colleagues who made this possible. #ClientSuccess #TeamWork #InnovativeSolutions #MarketingExcellence #ResultsDriven #BusinessExcellence #ClientFocus #Partnership

SVP of Marketing Services Jay Ro shares 4 distinct focus areas across the customer journey necessary to cut through the fog around things like cookie depreciation and AI and build robust and adaptive measurement strategies. Learn more on MarTech Series.

We’re very pleased to announce our Fierce Individual of the Week, Svenja Leymann! Svenja is a Senior Copywriter with our Berlin office and has been with RAPP for almost a year. On a sunny day, you can often catch her on the golf course, enjoying nature’s tranquility and practicing her concentration. She also enjoys exploring new cities and testing out new breakfast spots. Her favorite project she’s worked on at RAPP was a radio spot she recently wrote and produced for Mercedes-Benz. She enjoyed seeing the magic of an idea on paper coming to life in the studio—and complete creative freedom! Her favorite thing about the industry as a copywriter is how marketers find ways to relate work back to their own lives while leaving room for personal interpretation and experiences. And, of course, wordplay of all kinds! The most promising trend Svenja has seen this year is a “no bs” strategy, steering away from an ivory tower mindset regarding how brands represent themselves. For example, brands’ TikTok accounts with real people giving a look at the inside, putting individuality first, and making brands and products more relatable. Svenja is Fiercely Individual because she doesn’t take people, and their ideas and creativity for granted, rather striving for positivity, compassion, and an open door policy. “Never stop learning” is her motto and central to everything she does. Thank you for everything you do to make RAPP great! #SvenjaIsFierce