RAPP
Advertising Services
New York, NY 73,076 followers
We are the agency that's utterly focused on the individual.
Our Fierce Leaders
We are fiercely individual
We are a global creative agency, but the individual is at the heart of everything we do. We use data to find out what makes them tick. We use technology to talk to them one-to-one – but to one million at a time. And we use creativity to encourage them to engage, click, buy and bond, again and again.
Because we fiercely believe in individuality
Every brand is different. And every consumer is too. That’s why we stand against bland, broad - brush generalizations and fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. Our ideas are big, but still personal, unique, meaningful, individual–little, even. And we’ve got a million little big ideas.
See Our WorkWe stand up for individuality within our agency
DE&I (diversity, equity and inclusion) is at the center of our process and our work. It fundamentally affects change for our own organization, the brands we serve and the industry at large. We know there’s magic in amplifying diverse perspectives and celebrating lived experiences. And we prove, through our craft, that those points of difference are truly valuable.
How we support DE&ICompany photos
Employee perspectives
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The Art of Empathy: 3 Keys to Creating Impactful Stories
The Art of Empathy: 3 Keys to Creating Impactful Stories
By Mindy Sears
My first year in college as a journalism major, I entered a creative writing competition. Seeking inspiration, I asked my mom about her Lithuanian…
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ORGANIZATIONS THAT SUPPORT DIVERSITY KNOW THEIR CUSTOMERS BETTER
ORGANIZATIONS THAT SUPPORT DIVERSITY KNOW THEIR CUSTOMERS BETTER
By Jack Schuleman
Advertising aims to draw more and more customers to your brand and the products or services it provides — but how do you expand that pool of…
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WHY CANDIDATE EXPERIENCES MATTER MORE THAN EVER
WHY CANDIDATE EXPERIENCES MATTER MORE THAN EVER
By Perri Mensch-Grinberg
Companies can no longer afford to simply sit back and wait to be impressed. With a…