“The commerce world is at a critical juncture. Something big is happening, and we intend to go seize it.” Check out the latest article from Tech-Exec featuring Jacquelyn Baker and Michelle Schloman who talk about changing the course of commerce. https://lnkd.in/eZdDPTJg #Commerce #RetailMedia #Leadership
Omnicom Commerce
Advertising Services
New York, NY 2,279 followers
Conversion isn't an end-point, it's embedded in every touchpoint.
About us
Omnicom Commerce is a diverse and dynamic community of commerce experts who bring together the physical, digital, and social world in which the modern shopper exists. We create omnichannel strategies which are supported by big ideas that drive the buy and embed conversion through rich and seamless consumer experience. All fueled by cultural and shopper data to drive insight, optimize investment, and measure ROI. 5 Award Winning Agencies, 1,800 Experts, 38 Offices, 22 Markets
- Website
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https://www.omnicomcommercegroup.com/
External link for Omnicom Commerce
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Commerce, Retail, E-commerce, Omnichannel, Commerce Strategy, DTC, Shopper UX, Retailer Marketing, Shopper Marketing, and Connected Commerce
Locations
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Primary
Get directions
Madison Avenue
New York, NY, US
Employees at Omnicom Commerce
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Michelle Schloman
Chief Data & Analytics Officer
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Joe Scartz
Veteran Marketer and Executive Focused on Helping Brand and Retailers Solve Their Most Complex Brand and Commerce Challenges.
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John Schorr
U.S. Managing Director - Transact @ Omnicom Commerce
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Stephen Miller
Chief Growth Officer at Omnicom Commerce
Updates
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We're excited to celebrate Amy Kupec, our VP of Account Service at TPN, who was a panelist at the Path to Purchase Institute Retail Media Summit! Amy joined experts Megan Avellar from InMarket and Katherine Bailey Conlon from The Clorox Company to discuss "Amplify and Extend RMN Investments with Real-Time, Personalized Commerce." They explored how commerce data can optimize ad spend and target shoppers precisely, emphasizing the importance of personalized experiences in engaging consumers. Amy's insights were invaluable, and we’re proud of her contribution to the conversation on maximizing Retail Media investments. #RetailMedia #Commerce #TPN
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Check out our CEO's latest article on how retail media is transforming marketing! From leveraging shopper data to creating omnichannel strategies, 2024 is set to be a revolutionary year. Dive into "Experiences That Sell: Welcome to the Age of Creative Excellence in Retail Media" and join the conversation! #RetailMedia #Marketing #CreativeExcellence
Marketing is evolving, and retail media is at the forefront of this transformation! Back from an inspiring week in Cannes, I'm convinced 2024 will be the year retail media truly revolutionizes our industry. From leveraging shopper data to bypass traditional targeting methods to creating omnichannel strategies that drive sales, the potential is immense. In my latest article, "Experiences That Sell: Welcome to the Age of Creative Excellence in Retail Media," I explore how brands can harness the power of retail media to create engaging, growth-accelerating experiences. When was the last time you were inspired by great creative in the retail space? Let's discuss! #RetailMedia #Marketing #CreativeExcellence #Omnichannel #ConsumerEngagement #CannesLions2024 #omnicomcommerce #omnicom
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Today Michael Lovegrove sat down with Laura Jones, CMO of the industry-defining Instacart platform, alongside our CEO, Jacquelyn Baker & CREO's President, Kevin Blazaitis. Together they discussed the vital role influencers and creators play in shaping consumer culture, and how these factors are essential in enhancing overall consumer experiences, brand building, and driving sales growth in the retail landscape. This was a timely discussion coming off of today's exciting news announcing Omnicom as the first holding company to access Instacart’s new Instacart Developer Platform (IDP) - an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply them. 🔗 Learn more: https://bit.ly/3xsa2DU #CannesLions2024
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Commerce Day at the Omnicom Cove! Today we heard from a variety of amazing speakers including Tina Manikas who spoke about retail ad media spend and how it has brought new opportunities to amplify customer experience and better connect sales and marketing. While Anthony Donaldson and Gayle Bissay, Global Director of Digital & Retail from adidas, shared how integrating AI, AR, and media into physical retail is creating new relevance. #CannesLions2024 #Commerce
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Highlight from Cannes! Jacquelyn Baker along with Vanessa Carr, Kristen DiCorleto and Katie Stephens Feffer discussed The Future of CommHERS with host Lynn Branigan. As more women take the helm of commerce companies, a new ecosystem is being born with more female influence – one where women link arms, negotiate collaboratively and work together toward mutual benefit. Thank you Criteo and #SheRunsIt for bringing together these amazing women leaders who are propelling the industry towards greater diversity, creativity and success! #CannesLions2024 #Commerce #WomenLeadership
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Our CEO, Jacquelyn Baker kicking off #CannesLions2024 on the Beet.TV stage talking about building CPG brands with the power of retail media with Taryn Beck!
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Today is the day the Monarch butterfly is renamed the Catherine Butterfly! Read more about what Tracy-Locke and the Catherine Violet Hubbard Animal Sanctuary have accomplished together to celebrate Catherine’s 18th birthday.
We’re so proud to partner with the Catherine Violet Hubbard Animal Sanctuary to rename the Monarch Butterfly the Catherine Butterfly on what would have been her 18th birthday. ✨🦋 Helping spread Catherine’s message of kindness since the Sandy Hook Elementary School tragedy has been a true labor of love. Check out the full press release link below. #CatherineButterfly https://lnkd.in/epYp6ZkK
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Congratulations to our Tracy-Locke team on their two Silver Effie wins!
We sliced through the competition and took home Two Silver Effies for our Boar's Head Brand How 2 Charcuterie campaign! Cheers to our amazing team for serving up more award-winning work. Here's to more savory successes! Effie Worldwide #EffieAwards #BoarsHead #AwardSeason #Winning #AgencyLife #CompellingCommerce #CreativityInCommerce #Charcuterie
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Exciting times at the Path to Purchase Institute Future Forward Conference last week! Our thought leaders took the stage to share their insights and expertise: 🌟 Curt Munk explored evolving consumer paths and redefined what it means to be premium. 🌟 Amy Vollet, alongside Welch's Katelyn Nugent, unveiled strategies for driving action in breakthrough commerce moments and achieving media success. Intrigued by these forward-thinking ideas? Let's connect and chat! #FutureForward #CommerceInsights
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