Omnicom Commerce’s Post

It was an insightful couple of days at ADWEEK's #Commerceweek '24! Fresh from the bustling streets of Manhattan, Client Director Tara Hekmat shares her top 3 takeaways. 🗽 🛍️ Center the shopper: The consumer reigns supreme in every decision we marketers make. Dive deep into the importance of personalization and connection, as highlighted by industry leaders, like Amanda Bopp from Kate Spade and Kofi Amoo-Gottfried from DoorDash. 📈 Test & Learn: Continuous improvement is the name of the game. Discover the power of experimentation, with insights from Mondelēz' Steve McGowan and Campbell Soup Company's Marci Raible. 🍪 Adapt: Embrace the downfall of the #cookie and welcome a new era of innovation. Explore alternative targeting strategies (i.e. #retailmedia) and seize the opportunity to redefine online marketing, with insights from Chicory co-founders Yuni Baker-Saito and Joey Petracca. ADWEEK's Commerceweek 2024 exemplified the ongoing transformation in the retail and commerce marketing landscapes. Let's take these challenges and turn them into opportunities! SMG

What do listening, vulnerability and real stories have to do with commerce? Check out my perspective from Adweek #commerceweek as well insights from Andrew Janis, Emily Staples, and Susie McKeon in the latest trends report from Publicis Commerce. #publiciscommerce

Across the breadth and depth of topics discussed at Adweek Commerce Week some key trends and takeaways emerged as marketers and retailers alike look to unlock growth in a landscape where consumers now have more control than ever. Thought leaders across #PublicisCommerce including Matt Horton, Emily Staples, Susie McKeon and Andrew Janis of Arc Worldwide share insights gleaned from the event in our latest report: https://lnkd.in/eQj3_yiA #CommerceWeek

You may already know that retail media advertising will outperform TV by 2028. But did you know that the key that unlocks this opportunity is first party data? Great to hear how Elton Ollerhead ASOS.com, Matthew Purt SECRET SALES, Charlotte Murphy Unilever, & Anne Kelley are leveraging first party data to drive their retail media strategy. #retailweek #retailmedia #firstpartydata #liveramp #rmn #retailweeklive

Want the insights on how to effectively evaluate different retail media networks? Join Andy Howard and Katy Jordan for ANA's webinar, Retail Media Networks: Making Sense of a Complex & Crowded Marketplace, on Feb 22! Don't miss the opportunity to hear from The Mars Agency's commerce media experts. Register here 👇 #ANA #retailmedianetworks #webinar

Check out this latest report from The Mars Agency! The C-Store Retail Media Review provides a look at the unique enagement considerations available to brand advertisers in this segment. Download this inaugural edition to see an evaluation of Gulp Media Network, Casey's Access, and Circle K assessed across 5 key performance areas. #cstore #retail #growth #CMO #Marketing

🌟 Supercharge Your BFCM Success in Retail! 🌟 Did you know that 74% of shoppers in both AUS and the USA are saving specifically for BFCM? Learn how to tap into this pre-planning trend and elevate your sales with data-driven strategies during this major shopping event! Here's a glimpse into the second section of our guide🔎: 1️⃣ Savvy Pre-Planning: Discover how to create early promotions that resonate with shoppers who are actively saving and planning their BFCM purchases. 2️⃣ Mastering the Research Phase: Understand how to shine when shoppers compare prices and research items, showcasing your product value and building trust. 3️⃣ Streamlining Christmas Shopping: Unwrap the opportunity to make BFCM the ultimate Christmas shopping spree with smart strategies and interactive tools. 4️⃣ Exploring New Avenues: Learn how to embrace shoppers willing to try new brands and how social engagement can drive sales. 🚀 Armed with these insights and preezie's unique solutions, you'll be ready to conquer BFCM, offering your audience an unforgettable shopping experience!

In a recent episode of Skai's #RetailMediaThursdays, Uche Ofili, our Head of Media Agency, discusses: 📊 The recent eMarketer report on retail media spending 💻 The convergence of traditional shopper marketing and online media 🔄 The definition and importance of closed-loop reporting in retail media 📈 The role of agencies in the retail media landscape and potential improvements 🎯 Tesco’s priorities in the retail media space and their customer-centric approach https://lnkd.in/ecfJHRDP #retailmedia

🌟 Unlock the Secrets of BFCM Success in Retail! 🌟 Did you know that 70% of US and 52% of AUS online shoppers are likely to make a purchase during BFCM? Discover how BFCM popularity captivates audiences and how you can use data-driven tactics to enhance your sales during this major shopping event! Dive into the world of BFCM with our comprehensive guide, examining its intricacies in both AUS and the USA. 🔍 Here's what you'll discover in the first section of our guide: 1️⃣ Popularity and participation: Uncover how BFCM ranks among shoppers and learn how to build excitement even in cultures where it's not deeply ingrained. 2️⃣ Addressing consumer sentiments: Delve into the psychology of shoppers, addressing cynicism, and creating a smoother shopping experience. 3️⃣ Product category-specific strategies: Tailor your marketing and sales tactics to the categories that perform best during BFCM. 🚀 With insights, data-driven tactics, and the power of preezie, you'll be ready to cut through the BFCM noise and create memorable shopping experiences for your audience.

Kristi Argyilan recently joined Insider’s virtual panel, “A New Era of Retail Media,” to answer some of the industry’s latest questions about #retailmedia, which is now the 3rd largest digital channel in the world. 💡 “We are in a very early stage in terms of the maturity of retail media. But the contribution we’re making to driving sales and driving growth for CPGs, in particular, is something that everyone is taking notice of. Enough of the big brands have been in the retail media space for a while and have validated the importance of retail media to driving business outcomes. With more certainty and more proof, the industry is seeing that retail media is the real deal.” - Kristi Argyilan   You can watch the full panel here: https://lnkd.in/g63H4YHQ   #RetailMedia #RetailMediaNetworks #InsiderEvents