Amy Vollet

This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/dUXpPsT4 #retailmedia #webinar #retailmediareportcard

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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New Insights on Gen Alpha to help brands prepare.

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Step into the future of retail with @SamsungUS innovative solutions! See how FastSensor's insights transform shoppers' journeys, dramatically increasing basket size and profits. Embrace the change and tailor real-time experiences for your customers with Samsung. Contact Bubble Cloud/ Bubble Social Media Marketing for more details. #RetailRevolution #SamsungInnovation

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The beauty of out-of-home does indeed lie in its proximity. Recent studies from our team at OAAA and The Harris Poll reveal that 76% of digital out-of-home (DOOH) viewers take action after seeing an ad. This includes watching a video (38%), visiting a restaurant (36%), and making in-store purchases (30%). Given that 83.7% of US retail spending occurs in physical stores, these actions are incredibly impactful. With 73% of US consumers viewing DOOH ads favorably, DOOH presents a prime investment opportunity for advertisers. Our forecast indicates that US DOOH ad spending will grow by 11.2% to $3.20 billion this year. #DOOH #Advertising #ConsumerBehavior

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✅🖥️ Variety (5/22): “Last year, the writers strike kept boldface names from appearing at the upfronts. This year, everybody turned up the star power to 11. NBCU stuffed its presentation with performances from Little Big Town, Michael Bublé and Kelly Clarkson. Amazon went overboard with a nonstop parade of A-listers, including Reese Witherspoon, Will Ferrell, Jake Gyllenhaal and tennis great Roger Federer, with none other than Alicia Keys as the opening act (and yes, she promoted her Amazon line of skin care products). Disney also hauled out the heavy hitters: Ryan Reynolds, Michelle Williams, Sterling K. Brown, Steve Martin, Martin Short and Selena Gomez, just to name a few. Opening Disney’s upfront was Emma Stone, introducing CEO Bob Iger while getting in one more plug for her Oscar-winning film “Poor Things.” The sheer number of movie mentions (NBCU took time to debut the trailer to “Wicked”) felt unusual at an event traditionally tailored to ad-supported TV. But in the streaming age, everything’s for sale — and there’s nothing brands like more than cozying their messages up to the biggest names in showbiz. Sports franchises were put on a higher pedestal than usual as networks lean on live games to deliver the audiences that advertisers covet. Sports personalities, from Tom Brady to Jason Kelce to Dawn Staley, were all over the presentations. Fox made it clear to anyone in earshot that it has the Super Bowl next year and it has Brady, a bona fide NFL legend, joining the Fox Sports team in the booth for football season this fall. Disney used a hunk of its time to tub-thumb the future of ESPN. Netflix bragged about landing two Christmas Day NFL games. WBD pledged allegiance to the NBA even as the company is kneedeep in contract negotiations with the league.” ⬇️ #upfronts #newfronts #streamingtv #ctvadvertising

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Baseball and more specifically #MLB has always been a hard pill to swallow for the many clients we've pitched it to over the years. Whether prior bad experiences, just plainly not seeing the value of the deal or our over-enthusiasm selling it in 😅 it always felt like a drag. With live sports getting the bulk of tune-in and engagement we've helped our clients unlock efficient and effective sport or sport adjacent opportunities on a local and national level. Tapping into Baseball or sports in general doesn't require your whole marketing budget. What it does require is identifying the right audience, setting the right KPI and bringing the right messaging. Curious to hear your strategies on tapping into Baseball / other sports fans for your brands! #swingbatterbatter

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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In today’s diverse marketplace, brands need to connect with consumers from various cultural backgrounds authentically. Lysol is a prime example of a brand that has mastered this approach. By understanding the unique needs and preferences of multi-cultural consumers, Lysol has developed tailored marketing strategies that resonate deeply with these communities, driving impressive business results. 🔍 Key Insights: • Cultural Relevance: Lysol’s campaigns are designed to reflect the values and lifestyles of different cultural groups, making their messaging more relatable. • Community Engagement: By partnering with community leaders and organizations, Lysol ensures their initiatives have a meaningful impact. • Data-Driven Decisions: Utilizing consumer data to understand behaviors and preferences allows Lysol to create targeted campaigns that deliver results. This strategy not only strengthens brand loyalty but also opens new avenues for growth in an increasingly diverse market. #Marketing #BusinessStrategy #Diversity #Inclusion #BrandLoyalty #ConsumerInsights

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The onslaught of political ads will push brands out of some traditional channels. Here’s how to help your brand campaign break through.

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We live in a world where things are changing at a more rapid pace than ever before. Consumers are faced with more choices than ever, and it's a big challenge to stay ahead of the curve in gaining consumer attention, much less in getting consumers to act. The best resource you have in understanding consumer behavior is your consumers. There are tools and processes for getting to know your consumers on a deeper level and connecting with them in meaningful ways. Here are some insights from my team at The Ward Group that you might find valuable. #consumerbehavior #mediabuying #mediaplanning #advertising #consumerresearch #mediastewards #paidmedia

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The end of the cookie era doesn’t mean the end of effective advertising. Learn more about the future of targeted ads and how brands can thrive without cookies: https://bit.ly/4eLlsn4 #digitaladvertising #marketingtrends #cookies ​

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