Omnicom Commerce’s Post

We're thrilled by the insightful feedback from our recent webinar on innovation vitality. Moving from static success metrics, we champion a shift towards measuring 'vitality' to quantify the success and failure rates of innovations: ➡️ We emphasize the significance of growth in Year 2 and beyond. 52% of innovations show vitality by growing sales in Y2. ➡️ Pre-launch prep proves essential, with top innovators investing an extra 4 months. ➡️ By Week 4, those with rapid distribution growth show increased vitality across 60% of categories. ➡️ 80% of categories show higher vitality among innovations growing distribution rank from week 4 to week 13. ➡️ 80% of innovations don’t change their sales rank from week 8 to week 52 by more than 20%.

Great short video and interesting data on weighing up growth strategies of mid size companies. Let's not forget however however that a discussion between maximizing the core vs expanding into adjacencies vs selectively launching new businesses should also take into consideration CUSTOMER NEEDS and BRAND. #marketing #brand #customer

🌟 Enjoined a panel discussion with Jessica Sandberg, Peter Schmallegger, Carlos Francisco, Richard Milnes, @Nicolas Jauvin Valdiva and engagement with the audience 💡 Key Takeaways: - Smart Manufacturing & Sustainability: We explored the synergetic relationship between smart manufacturing and sustainability. Smart manufacturing not only supports but also benefits from an increased focus on Sustainability. - Strategic Integration: Both smart manufacturing and sustainability should be integral to company strategy, not isolated efforts. This holistic approach is key to meeting ambitious sustainability targets, enhancing profitability and boosting resilience. - Empowering Workers: Connected worker platforms like Poka Inc. and Zaptic are revolutionizing the workplace by creating safer environments and promoting workforce excellence. This contributes to DE&I and addresses social agendas. - People, Culture & Data are key to unlocking fast improvements in CO2 emissions and can be just as powerful as big CapEx investments towards achieving net zero - Leadership Evolution: Addressing pressing environmental and social issues requires a paradigm shift, new skills, new behaviours, new leadership styles — more relational, more human. - Beyond Factory Walls: Smart manufacturing capabilities can advance sustainability goals across an entire value chain (e.g. Scope 3 emissions). - Environmental Cost of technology: Digital technologies must become more sustainable.    The intersection of technology, operations excellence, sustainability, and leadership offers a promising path forward for industries committed to making a difference.   A special shout-out to Cparity Event and Tina McKenzie for organizing the event.   #SmartManufacturing #Sustainability #Leadership #ESG #DigitalTransformation #DEI

The March issue of "Notes From Nina" is hitting inboxes. This month I'm focused on navigating growth, cultivating innovation, and emerging stronger than ever. I'd love for you to give it a read here: https://lnkd.in/gaADsy-H #NotesFromNina #growth #innovation

What did we learn about #ConsumerGoods innovators in BCG’s annual global innovation survey? ‣ Innovation is a top-three priority for 83% of consumer goods companies, according to the industry executives we surveyed ‣ Unclear strategy and rising cost of capital are viewed as some of the biggest challenges for consumer goods innovators ‣ 69% of consumer goods companies are experimenting with GenAI for innovation Discover more insights from the 2024 #innovation report: https://on.bcg.com/3xwpY82

Every 👏🏼 word 👏🏼 of 👏🏼 this! AGILITY IS THE NEW STABILITY and the KEY is RADICAL ALIGNMENT! Thanks Mark Smucker for sharing your (adapting) vision, principle based model and agile mindset. This is the future of work and the future is now. #Leadership #agile #culture #people #performance #results

New research from Ensono dives into the priorities and challenges of 500 retail tech decision-makers during the ongoing cost-of-living crisis. Are you one of the 63% driving innovation forward? Learn what drives your peers' investment decisions and how to harness opportunities emerging from ambiguity: #RetailInsights #RetailInnovation #TechInnovation #MakeBetterHappen

New research from Ensono dives into the priorities and challenges of 500 retail tech decision-makers during the ongoing cost-of-living crisis. Are you one of the 63% driving innovation forward? Learn what drives your peers' investment decisions and how to harness opportunities emerging from ambiguity: #RetailInsights #RetailInnovation #TechInnovation #MakeBetterHappen

New research from Ensono dives into the priorities and challenges of 500 retail tech decision-makers during the ongoing cost-of-living crisis. Are you one of the 63% driving innovation forward? Learn what drives your peers' investment decisions and how to harness opportunities emerging from ambiguity: #RetailInsights #RetailInnovation #TechInnovation #MakeBetterHappen

New research from Ensono dives into the priorities and challenges of 500 retail tech decision-makers during the ongoing cost-of-living crisis. Are you one of the 63% driving innovation forward? Learn what drives your peers' investment decisions and how to harness opportunities emerging from ambiguity: #RetailInsights #RetailInnovation #TechInnovation #MakeBetterHappen