“Joe is one of the most universally capable person I've worked with in my career. He's a "Business Green Beret" that helped launch Digital Brandworks and quickly become our go-to person for solving our biggest opportunities and most complex situations. He has many admirable traits like his work ethic, passion, strategic thinking, consumer insights, etc...but most unusual for his age is his ability to address awkward situations and articulate solutions for a challenge that others strive to avoid. Joe is a gifted leader and friend and has been and will be a significant contributor to any organization. I endorse him wholeheartedly”
About
An experienced executive with over 20 years of quantifiable marketing, digital marketing…
Activity
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Must read the 3 Keys! “In order to scale one’s talent one needs to plug and play into other peoples super powers. You want a friendly API to be easy…
Must read the 3 Keys! “In order to scale one’s talent one needs to plug and play into other peoples super powers. You want a friendly API to be easy…
Liked by Joe Scartz
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Hooray for Play! Thrilled to have this iconic and inclusive brand as one of ours. #powerofone proof featuring Kim Einan, Melissa Berger, Sam Levine…
Hooray for Play! Thrilled to have this iconic and inclusive brand as one of ours. #powerofone proof featuring Kim Einan, Melissa Berger, Sam Levine…
Liked by Joe Scartz
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This has been an exciting journey for me—and also a full circle moment—birthing my own agency after years of working for some of the best in the…
This has been an exciting journey for me—and also a full circle moment—birthing my own agency after years of working for some of the best in the…
Liked by Joe Scartz
Experience & Education
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Omnicom Commerce
View Joe’s full experience
See their title, tenure and more.
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Publications
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10 Ways Beacons Will Change #SEO
Search Engine Journal
See publicationContent and the distribution of content are critically important, as we know, for SEO purposes. How do beacons and proximity marketing leverage SEO?
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Connecting With Shoppers In-Aisle Via Mobile
TPN Love of Retail Blog
See publicationThe best ways for brands to connect with shoppers in aisle are examined.
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How Brands Can Optimize Their Presence on Amazon
Internet Retailer
See publicationWith millions of sellers offering billions of products, it’s not easy to stand out on the rapidly growing Amazon Marketplace.
Amazon’s marketplace is experiencing explosive growth that presents incredible opportunity if your brand is positioned correctly. According to Amazon, in 2013 over two million sellers sold over two billion units through the marketplace. As a brand and as a third party seller, how do you optimize your listing in order to capture eyeballs in a sea of product?…With millions of sellers offering billions of products, it’s not easy to stand out on the rapidly growing Amazon Marketplace.
Amazon’s marketplace is experiencing explosive growth that presents incredible opportunity if your brand is positioned correctly. According to Amazon, in 2013 over two million sellers sold over two billion units through the marketplace. As a brand and as a third party seller, how do you optimize your listing in order to capture eyeballs in a sea of product? There are five primary sub categories for optimization to look at when doing an evaluation that go far beyond just the aesthetic of the listing (although that is critically important). These categories include product, listing, sellers, price and distribution. -
Omni Channel Is More Than a Buzzword
Customer Think
See publication“Omni-channel” has become the buzzword de jour in retail circles lately and for good reason – ecommerce pure plays are now trying to do it too. Consumers are always shopping and looking for a way to trade product ideas, compare price and ultimately make the purchase via whatever medium works best for them, regardless of where they are.
Projects
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Mobile Marketer: Mobile Shopper Marketing
See projectThe presentation with Clorox examines how to reach the consumer in-aisle via mobile experiences
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Taking Control of Ecommerce Seminar
See projectSeminar organizer and speaker on ecommerce topics that impact brands.
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TE Connectivity Social Media Strategy
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B2B social strategy consulting to multinational electronics manufacturer, TE Connectivity. Social listening, SME program development. Cross-border collaboration with a tightly integrated agency team operating from CM's Chicago office and client teams in central Pennsylvania.
Other creators -
Honors & Awards
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CMVP
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CMVP, May 2007
Recommendations received
3 people have recommended Joe
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A prediction--LinkedIn will become a video warehouse sooner than later. It's why I was glad to share my background with the amazing Lisa Frank for…
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Next week, InMarket's Megan Avellar will join Katherine Bailey Conlon of The Clorox Company and Amy Kupec of TPN at Path to Purchase Institute's…
Next week, InMarket's Megan Avellar will join Katherine Bailey Conlon of The Clorox Company and Amy Kupec of TPN at Path to Purchase Institute's…
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I said yes. Well, really it was more of a "F YEAH!" with a few fist pumps and an embarrassing happy dance with my dog. Thankfully, all done after…
I said yes. Well, really it was more of a "F YEAH!" with a few fist pumps and an embarrassing happy dance with my dog. Thankfully, all done after…
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What an amazing cross functional team and terrific brands that I have the privilege to be a part of. We set out on a journey a few years ago with VML…
What an amazing cross functional team and terrific brands that I have the privilege to be a part of. We set out on a journey a few years ago with VML…
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This year's Cannes Lions International Festival of Creativity was truly unforgettable as I had the privilege of serving as the Jury President of the…
This year's Cannes Lions International Festival of Creativity was truly unforgettable as I had the privilege of serving as the Jury President of the…
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What a fun discussion across holdcos with industry frienemies at Cannes… #wearehiring #retailmedia Digitas North America
What a fun discussion across holdcos with industry frienemies at Cannes… #wearehiring #retailmedia Digitas North America
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Fantastic opportunity to join Roundel and Google at #cannes! Thank you for having me! Digitas North America
Fantastic opportunity to join Roundel and Google at #cannes! Thank you for having me! Digitas North America
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OPMG’s Ali Alkhafaji, Ph.D., OCG’s Anthony Donaldson, The Marketing Arm’s Harris Wilkinson, Philips’ Marlies Gebetsberger, and Adidas’ Gayle…
OPMG’s Ali Alkhafaji, Ph.D., OCG’s Anthony Donaldson, The Marketing Arm’s Harris Wilkinson, Philips’ Marlies Gebetsberger, and Adidas’ Gayle…
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As we all know, the only constant is change. The past few years have transformed my career in many ways, and each phase of change has challenged me…
As we all know, the only constant is change. The past few years have transformed my career in many ways, and each phase of change has challenged me…
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