Join InMarket’s VP, Practice Leader-Pharma/OTC Sharon Glass, and SVP, Sales Lindsay Stewart at MediaPost Brand Insider Summit: Pharma & Health next week! Connect with us at the event and learn how InMarket can help your brand maximize success in the months ahead. #Marketing #Advertising #Pharma #Health #Healthcare
InMarket
Technology, Information and Media
Austin, TX 9,188 followers
Connecting brands and consumers in the moments that matter.
About us
Built upon our founders’ bold vision to bring the power of search to the physical world, for the past 14 years InMarket has been a digital advertising market leader. Today, our mission is to help leading brands connect to consumers in the moments that matter most. We do this by taking brands beyond the WHO to discover WHY consumers shop, WHAT they buy, and WHEN & WHERE to best reach them. Leveraging our industry-leading, real-time marketing and measurement platform, our customers drive growth and optimize spend with the most sophisticated and data-driven marketing solutions available—including Audiences, Activation, Attribution, and Analytics.
- Website
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http://www.inmarket.com
External link for InMarket
- Industry
- Technology, Information and Media
- Company size
- 201-500 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Advertising Optimization, Online Marketing, Customer Acquisition and Retention, Social Media, Attribution, Marketing Measurement, Advertising Measurement, Mobile Marketing, Digital Marketing, Audience Targeting, Real-Time Media, Programmatic Audiences, and Consumer Insights
Locations
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Primary
Austin, TX 78701, US
Employees at InMarket
Updates
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Last week, InMarket's Matt Knust hosted a fireside chat with Bob Evans Farms, Inc. CMO Thyme H. at Brand Innovators Brand Culture Summit in Columbus. Thank you to Brand Innovators and Bob Evans Farms, Inc. for organizing this great event! #marketing #events #sales #advertising #adtech #CPG #grocery
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According to the InMarket Index, a retailer captures less than half a percent of total consumer retail shopping visits on average! The InMarket Index is an essential tool for marketers who want to know WHEN & WHERE to best connect with consumers and maximize the opportunity to increase visits and sales. Discover invaluable insights, including: - Where consumers are most likely to shop - When shoppers are most likely 'in market' and ready to make a purchase - How often shoppers visit certain stores - And more! https://bit.ly/IMIndexLI BONUS: Our team can build a custom InMarket Index with insights for your retail category & brand. Find out more at the link!
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In a recent Fortune article, InMarket’s CSO Michael Della Penna shares his thoughts on the evolution of grocery shopping habits as shoppers increasingly trade down to stretch every dollar. “Increased grocery prices are just one piece of the puzzle. Consumers are feeling the burn of high costs across categories, including housing, restaurants, entertainment, and travel, putting pressure on many Americans to get the most out of every dollar spent.” Read more: https://bit.ly/4bJbO1j #marketing #advertising #grocery #retail #insights
Grocery inflation might be falling, but consumers are still 'feeling the burn' of high food costs
fortune.com
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Flashback to Cannes Lions International Festival of Creativity! InMarket CEO Todd Morris joined IAB's Jeffrey Bustos (VP, Measurement Addressability Data) and Albertsons Companies's Kristi Argyilan (SVP, Retail Media, Albertsons Media Collective) for a Lunch & Learn on all things #Measurement. #CannesLions #CannesLions2024 #RetailMedia #Marketing #Advertising #Attribution #AdTech
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According to InMarket data, spending surges significantly after payday, with the largest spending on categories such as restaurants, grocery stores, and gas stations. InMarket’s 2024 Payday InSights helps brands comprehend how consumer behavior changes following bi-weekly paycheck deposits. Download today to see how spending levels change, how consumers prioritize essential, discretionary, and recreational items, and what retail categories are most purchased post-payday. https://bit.ly/24pili #Marketing #Insights #Advertising
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InMarket’s 2024 Back-to-School InSights report is designed to help marketers better understand how consumers plan to shop during the upcoming B2S shopping season. Featuring insights including what school supplies are on shopping lists, the top destinations for B2S shopping, and more, marketers can use this data to maximize B2S marketing strategies. Learn more: https://bit.ly/3xwHY2p #marketing #insights #b2s #shopping
2024 Back-to-School InSights - InMarket | Real-Time Marketing and Measurement
https://inmarket.com
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Curious what InMarket's LCI measurement platform can do for you? CKE Restaurants, Inc. CMO Jennifer Tate says it best: “That is certainly the best way for us to understand [that] this investment drove this much traffic or this many transactions, this many visits to our restaurants.” Learn how InMarket helps Tate and her team connect CTV performance to Carl's Jr. restaurant purchases in this Digiday article: https://lnkd.in/gG9JR93F #marketing #attribution #measurement #advertising #dining
How fast-food chain Carl's Jr. is pushing CTV to become a performance channel
digiday.com
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Check out this deep dive from Chain Store Age into InMarket’s Payday Insights Report, highlighting how consumers’ spending habits change following the bi-weekly deposit of paychecks each month. Read more: https://bit.ly/3zixIuT #Marketing #Insights
Study: How consumers spend on -- and after -- pay day
chainstoreage.com
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Consumer spending increases 33% on payday, according to InMarket’s new report ‘2024 Payday InSights’. This latest report helps marketers understand how a significant tentpole event—bi-weekly paydays—impacts consumer spending. Download the report now to see which retail categories experience the most significant post-payday spending increases and which have longer elevated spending windows. https://bit.ly/3VLtXpo #Marketing #Insights #Advertising
2024 Payday InSights - InMarket | Real-Time Marketing and Measurement
https://inmarket.com