McCann

We're proud to share that McCann has been appointed global brand marketing partner for IKEA. With McCann Worldgroup Spain as the home base, the agency will build an enduring brand platform to fuel the brand's commercial success around the world. IKEA’s vision to create a better everyday life for people everywhere, based on universal human truths, is perfectly aligned with McCann Worldgroup's global philosophy of Truth Well Told. Congratulations to our team in Madrid and to our agency teams around the world on this exciting win!   Read more from Campaign: https://lnkd.in/gz_WvyZs #TruthWellTold #IKEA #NewBusiness

We’re excited to observe our fifth annual Day for Meaning (DFM) on September 14 across McCann Worldgroup. On this day, our offices around the world close to come together as a globally connected community and devote time towards looking inward driving meaningful change. DFM is grounded in culture. This year, we are incorporating input from local communities and global trends, while also highlighting equitable and creative work that is making a mark in our increasingly diverse global marketplace. We'll use our time together to discuss and debate, then work together to establish plans that reaffirm our commitment to action the everyday behaviors, decisions and interactions that foster a climate of inclusion.     This day is central to our network’s ability to optimize our creativity. Changing our own culture to make Conscious Inclusion a priority every day is the surest way for us to generate the creativity our clients need to drive change in culture and society at large.  Conscious Inclusion cultivates an ethos of belonging, connection, and shared purpose, which catalyzes creativity and innovation. It calls us to envision the world as it should be, not just as it is. We are committed to continuing our journey in seeking DE&I fluency.    Change starts with us: Everybody, Every day — All In.  #TruthWellTold #McCannWorldgroup

Introducing McCann Content Studios, our new global capability which will provide clients with expertise in social and influencer marketing, as well as connected social commerce.    “Brands are increasingly interacting today in social communities in dialogue with fans, creators and influencers. McCann, with our deep heritage and experience in building enduring brand platforms, has been creating social storytelling for brands at scale for some time. McCann Content Studios will provide our clients with a way to participate in the creator economy and co-create with them without losing their brand’s unique perspective and social voice,” said Daryl Lee, CEO of McCann Worldgroup and McCann.   Congratulations Amit Sutha, Monica Tailor and Crystal Malachias on your new roles with McCann Content Studios. Read the full story from Campaign Magazine UK here: https://lnkd.in/d6rSApWJ #McCanners #TruthWellTold

McCann Worldgroup has named industry veteran Stephanie Nerlich Global President of the McCann agency. Stephanie will report directly to Daryl Lee, Global CEO of McCann Worldgroup and McCann.   In this newly created role, Stephanie will be responsible for driving business growth for McCann in partnership with the regional presidents of McCann Worldgroup, with a focus on expanding new capabilities in global markets. Stephanie will also provide executive leadership and counsel on the Verizon business for McCann in the US. Her dual role represents the latest in a new leadership structure spearheaded by Daryl Lee in which top executives assume dual roles at both the agency and client level to foster deeper collaboration and better access to resources for key clients.   Stephanie joins from Havas, where she was Chief Executive Officer, North America, and Global Chief Client Officer for Havas Creative Group. She led the creative network to strong growth, a successful new business track record and its best-ever showings in Cannes and the Effies, as well as a host of industry accolades for Havas agencies. Nerlich held business leadership roles at other agencies, serving as EVP at MDC Partners, President & CEO of Grey and President & CEO of Lowe Roche. Welcome to the team, Stephanie! #McCanners

It’s been a fantastic week at our Tokyo office for MEGA - welcoming students, colleagues and tutors from McCann Worldgroup. MEGA -- the McCann Effectiveness Global Academy - is the proprietary effectiveness training program designed to build and continuously improve effectiveness culture as a means to producing better, more creative and more successful work for McCann Worldgroup and its clients. During this week's Academy, students were delivered sessions from Harjot Singh, Jamie Peate, Richard McCabe, Suzzane Zhang, Erica Yahr (she/her), Jitender Dabas ( Jeetu ), Brandon Cheung, Monica Tailor and Darren Hawkins. Tutors delivered sessions on a range of insightful topics such on how to measure effectiveness, writing for effectiveness, a creative view and creating a winning program. We’d like to say a huge thank you to all involved in MEGA Tokyo and we can’t wait to host the next MEGA intake! #McCanners #MEGATokyo

Because She’s Worth It.    An influential woman who has the courage to make her own choices and make her own rules. Kendall Jenner is the newest brand ambassador for L'Oréal Paris, joining the company’s powerful roster of spokespeople, including Viola Davis, H.E.R., Eva Longoria, Helen Mirren, Kate Winslet and many more. To debut the partnership, McCann Paris created a new ‘Lesson of Worth’ that will be followed by new work to break in September... #TruthWellTold #LorealParis

We're loving McCann New York's office makeover! The team at McCann New York didn't believe they could get any more "New York"... but they found a creative way to do just that. They worked with Pinterest Business to discover some quintessentially NYC ideas -- then brought them to life in their new bodega-inspired #unboringboardroom... 23 floors up! Amazing work from all involved 😍 #McCanners #Pinterest