McCann’s Post

L’Oreal heir shows she's worth it with more than €90 billion Francoise Bettencourt Meyers, the heiress of L’Oreal, is the first woman to surpass a €90 billion fortune, according to Bloomberg. Francoise Bettencourt Meyers, the L’Oreal inheritor and richest woman in the world, has become the first woman to possess a wealth of over €90 billion, according to the Bloomberg Billionaires Index. She was ranked as the 12th world’s richest person, surpassing Mukesh Ambani and trailing behind Carlos Slim, who recently became the first person from Latin America to surpass the €90 billion mark. Bettencourt Meyers reached this milestone as L’Oréal SA, the cosmetics empire her grandfather started, saw its stocks hit a record high, rising by 35% in 2023.  From euronews.com By Greta Ruffino https://lnkd.in/dURCPXGg #loreal #worth #woman #index #business #global #beauty #cosmetics #stock #market #recession #inflation

While the L'Oréal tagline doesn't follow the "active voice" rule, it absolutely stands the test of time (50+ years!) as one of the world's greatest taglines. Read more about what makes it both aspirational and inspirational in the article linked below. #rulesaremeanttobebroken #taglines #simplicity #lorealparis https://lnkd.in/eDYCPYP7

Turning Setbacks into Success L’Oréal Paris's launch of the “Worth It Resume” campaign likely revolves around several strategic marketing objectives. Encouraging women to share personal stories fosters a deeper emotional connection between the consumer and the brand. People are likely to feel a stronger affinity towards a brand that resonates with their personal experiences and challenges. This campaign can create a community of women who support and inspire each other, further strengthening the brand’s relationship with its target audience. This sense of community can lead to increased brand loyalty and advocacy. READ ARTICLE: https://conta.cc/3W9JqBE #WorthItResume #LorealEmpowerment #ShareYourStory #BeautyInResilience #EmpoweringWomen #SuccessThroughSetbacks #LorealParis

Turning Setbacks into Success L’Oréal Paris's launch of the “Worth It Resume” campaign likely revolves around several strategic marketing objectives. Encouraging women to share personal stories fosters a deeper emotional connection between the consumer and the brand. People are likely to feel a stronger affinity towards a brand that resonates with their personal experiences and challenges. This campaign can create a community of women who support and inspire each other, further strengthening the brand’s relationship with its target audience. This sense of community can lead to increased brand loyalty and advocacy. READ ARTICLE: https://conta.cc/3W9JqBE #WorthItResume #LorealEmpowerment #ShareYourStory #BeautyInResilience #EmpoweringWomen #SuccessThroughSetbacks #LorealParis

Françoise Bettencourt Meyers, the heiress to the L'Oréal 'Oréal empire, has achieved a significant milestone by becoming the first woman to amass a fortune exceeding $100 billion, according to a global ranking of the wealthiest individuals. The iconic French beauty company, founded by her grandfather, is experiencing a notable uptick in stock market performance, with L'Oréal shares hitting record highs in Paris. At 70 years old, Meyers' net worth crossed the $100 billion threshold on the Bloomberg Billionaires Index, making her the 12th wealthiest person worldwide. Despite this achievement, she remains second to Bernard Arnault, another French magnate and founder of LVMH, the world's leading luxury conglomerate, with an estimated net worth of $179 billion. Under Meyers' leadership as vice-chairperson of the board, L'Oréal has rebounded strongly post-pandemic, particularly as makeup sales recovered following lockdown-induced declines. The Bettencourt family, holding a significant 35% stake, remains the company's largest shareholder. #Loreal #Heir #First #Women #Fortune #Earth #Richest

e.l.f. Cosmetics has launched an eye-catching campaign highlighting a startling statistic: there are more men named Richard, Rich, Rick, or Dick on corporate boards than a significant number of minority groups. e.l.f. Cosmetics, however, stands out as one of only four U.S. publicly traded companies with a board that's two-thirds women and one-third diverse. Huge ads around Wall Street, including the Fulton Street station, feature the provocative slogan, “It’s ok to be a Dick. But America’s Boardrooms need more of everyone else.” The campaign has sparked excitement across e.l.f.'s social channels, with followers praising its boldness and commitment to diversity. It's a powerful reminder of the importance of diversity and representation in corporate leadership. As one Instagram follower put it, “The approach. The tenacity. The accuracy. 🔥🔥🔥🔥.” For brands, this should be another great example of how genuine diversity initiatives resonate deeply with consumers, and taking a stand can lead to significant brand loyalty and admiration. #DiversityInLeadership #CorporateDiversity #ELFCosmetics #BoldCampaign #InclusionMatters

Released in April, this campaign has come back into my feed as a Cannes contender. Grounded in important insight, starring some amazing women, and also rings so very true (I think) - albeit from a man's perspective. Interested to know if you have seen, and what you may think? - Jo Henwood Jo Taylor Rachel Crowther Kate Ensor Lauren Palfrey Debs Gledhill Ruth Davey FRSA Uz Afzal Kathy O'Brien Tabitha Beaven Karin Seymour Jane Acton Joanna Law Emma Newell Nina Grunfeld Mags Duncan-Duggal Nicky Raffaelli Louisa Pau Claire Myerscough Bettina Walsh Liz Clarke Jessica White Dorota Gwilliam Alison Reid Louisa Pau Lucy Marchington Stephanie Taylor Jo Quaye Melina Collie 🙏 'L’Oréal Paris has been telling women 'You’re worth it' for over 50 years, but in the workplace, women continue to face significant challenges to their worth. In fact, 81% of women feel more pressure to not fail than men. L’Oréal wanted to change this mentality, fight back against these standards, and remove the stigma around failure. This campaign features L’Oréal spokespeople and women business leaders from around the world sharing their 'resumes' on LinkedIn, opening up about the setbacks that led them to where they are today, and encouraging other women to seize opportunities and be undeterred by a fear of failure.' https://lnkd.in/eV9dQMut L'Oréal #cannes #advertising #canneslions #awards #wellbeing #workwellbeing #leadership #womeninleadership #mindfulness

Social media and cultural trends have sparked a revolution in brand communication. Today, consumers crave more than just products; they seek connections with brands that share their values and disrupt the status quo. Join us in the #EqualityLounge at #CannesLions2024 as we dive deep into how iconic brands Delta and Mattel are transcending their industries and disrupting expectations to connect with women, Gen Z, and beyond. • Shelley Zalis, CEO, The Female Quotient • Lisa McKnight, Chief Brand Officer, Mattel, Inc. • Alicia Tillman, Chief Marketing Officer, Delta Air Lines

Because You're Worth It": The Campaign That Empowered Women In 1973, L'Oréal launched the "Because You're Worth It" campaign in response to the changing social landscape and growing feminist movement. The slogan was created to empower women and emphasize self-worth and confidence. This marked a significant shift from traditional beauty advertising, which often focused on pleasing others rather than oneself. The campaign featured women confidently endorsing L'Oréal products, highlighting their independence and self-esteem. The message was clear: L'Oréal products were not just about beauty; they were about self-empowerment and recognizing one's own value. The impact was profound. "Because You're Worth It" resonated deeply with women, helping L'Oréal build a strong, loyal customer base. The slogan has stood the test of time, remaining a central theme in L'Oréal's branding for over four decades. Takeaways for Brands: Empower Your Audience: Create messages that empower and uplift your audience, fostering a strong emotional connection. Adapt to Social Change: Stay attuned to social movements and cultural shifts to ensure your brand remains relevant and impactful. If you're a brand looking to get top-quality video animations and graphics, checkout our creative portfolio using the link in the comments. And, FOLLOW Hinnacle for more such insightful content! #womenempowerment #loreal #selfworth #branding

The beauty industry holds a secret...a potent approach to success guarded by the biggest players. Want a peek behind the curtain? Let's dive in. 1. The Diversity Advantage: Fenty Beauty disrupted the industry with a choice so innovative, it became a movement. Here's the secret: they recognized diversity as an asset. It's an unspoken strategy to embrace diversity that unlocks boundless innovation. 2. The Equity Edge: It's one of the best-kept secrets of success - fairness at the workplace. L'Oreal set an inspiring precedent by implementing salary equity. The result? A productive workforce with sky-high morale. 3. The 'Inclusion' Key: Sephora's "We Belong To Something Beautiful" campaign was no random initiative. It was a strategic move to foster inclusion, getting them closer to their customers and boosting brand loyalty. 4. The Commitment Card: Dove's "Real Beauty" campaign didn't just strike a chord with audiences; it was their open declaration of commitment to celebrating all types of beauty. It’s a secret tool that can give your brand a competitive edge. These are the secret ingredients for success in the digital beauty industry. By embracing diversity, promoting equity, fostering inclusion and displaying commitment, you can navigate your brand to the forefront. Ready to implement? Inspire Others, Share this Post. Follow me to See my Next post. #DigitalMarketing #BeautyIndustry #BusinessStrategy