McCann’s Post

Three WHYS we agree ads rights with influencers at Part Three Digital... 1️⃣ Our research has found that influencer collaboration ads outperform branded ads 📈 Last year saw audiences were 116% more likely to engage with ads featuring influencer content. This was up from 40% in 2022.   ✌️ It makes commercial sense, especially when you are investing a pretty penny in collaboration content being created & posted in the first place 💸 To amplify the content to your target audiences through social media advertising & elongate your campaign. 3️⃣ It is no longer enough to rely on organic performance of influencer collaborations📱 Brands & influencers are at the mercy of changing algorithms, and capturing audience's attention on a given day is becoming ever-challenging, which impacts the organic results of collaborations. #influencermarketing #socialmediamarketing #digitaladvertising #influencermarketingagency

In 2023, Influencer Sponsored Content is skyrocketing, outpacing Social Ad Spending by 3.5 times! Influencer Content has consistently proven very effective for Brands to drive desired KPIs for their business… it only makes sense for this content to be amplified 🚀 What's interesting is no platform dominates on Influencers or Audiences, thus multi-channel campaigns are key to engaging diverse audiences. The best part? Influencer content is going beyond social media! Soon, you'll find it on your TV, in doctors' offices, gyms, on the road, gas stations, and more. Don't miss out on this amazing marketing opportunity – we're here for you! 😃 #influencermarketing #paidads #CreatorEconomy #SocialMediaMarketing #SocialCommerce #TikTokShop #eCommerce #CreatorCommerce #socialmedia #Influential  

These brands are KILLING IT on social media this week ⚡🔥 From viral videos to influencer marketing and paid ads, you literally cannot miss them. 💡 Did you know 💡 1. 78% of marketers found that influencer marketing is an effective strategy for increasing brand awareness. 2. Influencer campaigns result in an average engagement rate of 4.2%, surpassing traditional advertising methods. 3. Over 60% of consumers trust recommendations from influencers when making purchasing decisions. 4. Brands earn an average of $5.20 in media value for every $1 spent on influencer marketing. Have you bought into any of these viral products this week? Let us know 💬 Maybelline New York | Odd Muse | Glow For It | Free Soul | GARNIER CLUB | Cleens #influencermarketing #paidads #influencers #contentcreators #content

In our Influencer Strategies virtual forum, presented by Dash Hudson, we discussed what strategies marketers are using across their #influencer-based social campaigns and what plans they have for 2024. We were joined by a panel of experts including Maram Aoudi of K18 Hair, Lindsey Carter of SET ACTIVE, Ashley Murphy of Rare Beauty, Kathryn Winokur of Hally Hair, and Ryan Sasaki of Dash Hudson. Other topics discussed included: • How brands are leveraging influencers to build authentic #communities • The ways marketers are tapping influencers for short-form content • How marketers are adjusting influencer strategies to accommodate changing consumer behavior • How brands are connecting with audiences via influencer content #influencers #creators #socialmedia #shortformvideo

While Instagram and YouTube continue to be popular platforms, smaller channels like Snapchat are gaining momentum for reaching niche audiences. The growth of influencer marketing is powered by digitization, widespread internet access, and increased social media usage. Regional and micro-influencers are now set to receive compensation based on the impact of their posts and videos on outcomes such as brand sales. Exciting times ahead for influencer collaborations! Influencers hold a unique position in providing audiences with tailored content compared to traditional brand-led advertising. The realm of celebrity endorsements in advertising and entertainment, once dominated by actors, sportspeople, models, and musicians, now includes creators and influencers who are reshaping the landscape. As multinational corporations recognize the significance of the creator economy, this segment could become indispensable for larger companies. The future looks promising for influencer marketing as brands adapt to leverage the reach and authenticity that influencers bring to the table. #InfluencerMarketing #DigitalMarketing #CreatorEconomy #BrandCollaborations

The interactivity of CTV allows for influencer content to shine, with campaigns featuring clickable overlays, QR codes, or custom URLs, prompting viewers to take specific actions. Both CTV and influencers are set up for success in the era of deprecation of cookies, being cookie-less environments. Learn more about from GroupM's Vivian Subrata: https://loom.ly/Ekhn2xc _ #GroupMMENA #CTV #influencermarketing

The interactivity of CTV allows for influencer content to shine, with campaigns featuring clickable overlays, QR codes, or custom URLs, prompting viewers to take specific actions. Both CTV and influencers are set up for success in the era of deprecation of cookies, being cookie-less environments. Learn more about from GroupM's Vivian Subrata: https://lnkd.in/eiMGk9nS _ #GroupMMENA #CTV #influencermarketing

So how did Alex Stark, Co-founder and CMO at Ogee, catch the attention of Hollywood star, Halle Berry with his luxury clean beauty brand? He mastered the power of nano- and micro-influencers to build a community and generate buzz. How? He cultivated a network of Ogee super fans across the country who filmed content for the brand, and he made sure to secure the rights to run these micro-influencers' content as ads. This created a "spiderweb effect." This approach allowed Ogee's posts to reach a wider audience, attracting even more influencers (with larger audiences) who wanted to collaborate with the brand. The result? Halle Berry finding Ogee on her own through this "spiderweb effect." This goes to show the power of a well-executed community strategy and the ripple effect it can have on brand visibility. Remember, in the digital landscape, your community holds so much power. And who knows? You might just catch the attention of someone extraordinary. Be sure to catch today's episode of Magnetic at https://lnkd.in/grhs7ESD #ecommerce #ecommercemarketing #shopify #shopifygrowth #d2cmarketing

Indian Influencer Industry ₹34 Billion by 2026. That's nearly double the size it was in 2023 (₹19 billion).   ⏪ The Reason • Internet Access on the Rise. • Social Media Boom. • Rise of the Regional Creators. ➡️ The Why Reason for Use 👉 Influencers can help brands craft engaging content and product launches that resonate with their target audience. 👉 Micro-influencers often offer a more cost-effective way to reach a highly engaged audience compared to traditional advertising. 👉 Regional influencers wield significant influence within their communities, allowing brands to tap into specific markets. ____ Informative? ♻ Repost, Like and Comment. #business #marketing #influencer #creators

#InfluencerMarketing has taken the advertising world by storm, with a projected worth of over $21 billion by 2023. The rise of #socialmedia has created a new category of celebrities – #influencers – who have thousands or even millions of #followers. Brands can utilise these influencers to market their products and services to a targeted audience. The key is finding the right influencer who aligns with your #brandvalues and resonates with your #targetaudience. Influencer #marketing has shown to be a cost-effective tool, with businesses making an average ROI of $5.2 for every $1 spent. Have you had #success with influencer marketing? 📧 hello@englanderdavis.com 📞 1300 640 508 🌐 https://lnkd.in/gVKBEECX