McCann’s Post

On the topic of companies that truly back up their words with action, McCann sets an example of inclusive leadership through their DFM initiative. #companiesthatcare #inclusiveleadership #equitablebusiness #culturematters

We’re excited to observe our fifth annual Day for Meaning (DFM) on September 14 across McCann Worldgroup. On this day, our offices around the world close to come together as a globally connected community and devote time towards looking inward driving meaningful change.  DFM is grounded in culture. This year, we are incorporating input from local communities and global trends, while also highlighting equitable and creative work that is making a mark in our increasingly diverse global marketplace. We'll use our time together to discuss and debate, then work together to establish plans that reaffirm our commitment to action the everyday behaviors, decisions and interactions that foster a climate of inclusion.      This day is central to our network’s ability to optimize our creativity. Changing our own culture to make Conscious Inclusion a priority every day is the surest way for us to generate the creativity our clients need to drive change in culture and society at large.   Conscious Inclusion cultivates an ethos of belonging, connection, and shared purpose, which catalyzes creativity and innovation. It calls us to envision the world as it should be, not just as it is. We are committed to continuing our journey in seeking DE&I fluency.     Change starts with us: Everybody, Every day — All In. #DayForMeaning #TruthWellTold #DiversityEquityAndInclusion

Last week, Shelina Janmohamed from Ogilvy UK took us through a slightly different approach about diversity and inclusion. In particular, the interaction of what we do inside our organizations and what we have to do to change the cultural dynamics and the ideas about how we bring inclusion to life outside and inside our organization. Don’t miss the chance to join us in upcoming editions, so stay tunned for more info. #strategy #strategycourse #hoalaamsterdam #brandstrategy #accountplanning

I spend a lot of time talking about best practices to integrate Diversity, Equity & Inclusion (DEI) values into multicultural marketing. While closely intertwined, each serves a different purpose and shouldn't be used interchangeably. However, I've found that the most effective marketing strategies are those that infuse core DEI values to ensure we connect with diverse audiences in a way that's both impactful and respectful. Dive deeper into this approach in my recent #PRSA article to see how we can all create a more inclusive and vibrant future together! 🌐✨ #DEI #MulticulturalMarketing #InclusionMatters

✨ Does your creative work champion diversity? This award celebrates an exceptional campaign (within the last 18 months) with outstanding creative work that champions diversity and communicates powerful messages of inclusion and authenticity. The campaign demonstrates a commitment to authentic portrayal and representation of underrepresented groups. 
  We are looking for entries that showcase the ability to seamlessly integrate diversity and inclusion into their creative campaigns. This includes the ability to authentically represent diverse groups and incorporate different points of view, encouraging authentic representation through advertising.
  Applicants should consider the following questions when submitting their entry:
- What was the brief that inspired the creative work?
- What research was conducted as a foundation for the brief?
- What was the campaign plan, including timings and targeted audience?
- How was the response to the campaign measured?
- Was there any research conducted post-campaign to assess the impact?
  We are seeking entries that go above and beyond to push the boundaries of creativity while highlighting and celebrating the diversity within our society. Show us how your creative work has successfully captured the essence of diverse audiences and paved the way for greater representation in advertising.
  Join us in recognising and honouring the outstanding creative work that encourages inclusion, challenges stereotypes, and connects with diverse communities. Submit your entry today and showcase your commitment to creative excellence in diversity and inclusion.

National and Regional submissions will be considered separately for this category. ➡️ Enter/Nominate here: https://lnkd.in/eMGdPeHC 

#mediaforall #awards #diversity #inclusion

🌟 Calling all Female and Non-Binary advertising people. Strategists, Account and Creatives! 🌈✨ 🚀 Elevate your career with the Cannes Lions See It Be It program! 🎉 🗓️ Deadline: January 8th, 2024 Are you ready to transform your trajectory as a creative leader? Apply for the Cannes Lions See It Be It program, an incredible opportunity to gain a new understanding of yourself and crystalize your path towards success. 🔥 Hear it from Rachel Kennedy, Group Creative Director at Forsman & Bodenfors Singapore, who shared her transformative experience: 🌟 "SIBI changed my trajectory as a creative leader. I gained a new understanding of myself and suddenly my path became very clear to me." But it's not just about 'seeing it.' Rachel emphasizes, "SIBI is way more than just 'seeing it.' I got to actively discuss the creative industry with incredibly inspiring women and then go on to change it with them." Ready for a career turbo boost? 🚀 Rachel adds, "If you want to turbo boost your career, have heated discussions about the creative industry, drink a lot of rosé, and meet people who will make you fall in love with advertising again, apply for SIBI." Don't let self-doubt hold you back! 🚫 Rachel encourages, "Everyone thinks they won't get picked - just do it. You have nothing to lose and everything to gain from this program." ✨ Apply before January 8th, 2024, and embark on a journey that will not only shape your career but also empower you to become a leader in the creative industry. 🌈✨ #SeeItBeIt #CannesLions #CreativeLeadership #EmpowerCreativity More information: https://lnkd.in/d9hr6VQm and in case you have any questions, contact Rachel Kennedy, Kerrie Finch or Kyra Roest. Now go, you still have 30 days!

This months issue focuses on DEI. Pele Cortizo-Burgess, explains how Initiative is intentional about fostering belonging and purposeful learning through cultural activations that honor diversity, talent hiring practices that set everyone up for success, and a variety of deliberate, open conversations and ERGs. #DEI #ERG #diversity #pharmamarketing #pharmamedia https://lnkd.in/eAYVzHpv

Excited to share insights on the topic of EDIB. This work continues to be necessary and to be done. Join me in this course to figure out where to start, check in on your progress, catch up on the context for why it’s necessary, and appreciate what it takes to get to excellence. Let's address all these important considerations together. #EDIB #diversityandinclusion #lifelonglearning

✨ Does your creative work champion diversity? This award celebrates an exceptional campaign (within the last 18 months) with outstanding creative work that champions diversity and communicates powerful messages of inclusion and authenticity. The campaign demonstrates a commitment to authentic portrayal and representation of underrepresented groups. 
  We are looking for entries that showcase the ability to seamlessly integrate diversity and inclusion into their creative campaigns. This includes the ability to authentically represent diverse groups and incorporate different points of view, encouraging authentic representation through advertising.
  Applicants should consider the following questions when submitting their entry:
- What was the brief that inspired the creative work?
- What research was conducted as a foundation for the brief?
- What was the campaign plan, including timings and targeted audience?
- How was the response to the campaign measured?
- Was there any research conducted post-campaign to assess the impact?
  We are seeking entries that go above and beyond to push the boundaries of creativity while highlighting and celebrating the diversity within our society. Show us how your creative work has successfully captured the essence of diverse audiences and paved the way for greater representation in advertising.
  Join us in recognising and honouring the outstanding creative work that encourages inclusion, challenges stereotypes, and connects with diverse communities. Submit your entry today and showcase your commitment to creative excellence in diversity and inclusion.

National and Regional submissions will be considered separately for this category. ➡️ Enter/Nominate here: https://lnkd.in/eMGdPeHC 

#mediaforall #awards #diversity #inclusion

Chezie is all about taking Employee Resource Groups (ERGs) from intent to impact. ERGs, done right, offer benefits to every department within an organization. ERGs are designed to be insightful and assistive - but many times they are burdened with all diversity and inclusion work. A properly supported ERG will aid in incorporating DEI in every corner of the business. As a former ERG leader, and current Co-Founder and Chief Marketing Officer of Chezie, I know firsthand the impact ERGs can have on an organization's marketing. In this article (https://rb.gy/5ee2ec), Isaac Mizrahi details how an alliance between marketers and ERGs can have a big impact on business. “It was important for my team and me to bring the ERG closer to our efforts, even though they were not fully versed in marketing and advertising. From that moment on, we continued our interactions, and the positive internal word-of-mouth gave our team further support that culminated in significant results for the corporation.” How have your ERGs partnered with the marketing team? 👀 #EmployeeResourceGroups #ERGs #Diversity #Inclusion #Marketing