Cannes Lions International Festival of Creativity 2024 was an amazing week where we showed the power of #MWTogether. The week was full of incredible wins, the result of months of hard work and collaboration with our clients and across our network. There were so many moments of immense pride. Our screening of “The Final Copy of Ilon Specht,” which we created in partnership with L'Oréal Paris, TRAVERSE32 – directed by the brilliant Ben Proudfoot of Breakwater Studios, that celebrates the extraordinary story of courage, creativity and conviction of the life of Ilon Specht the talent behind L’Oréal Paris’ iconic tagline, “Because I’m Worth It,” counts among those moments. Thank you to everyone across our global network for you talent, drive, tenacity and creativity. Thank you to our clients. And thank you to Cannes Lions 2024 for inspiring our creative community every year with this remarkable event. #McCannWorldgroup #CannesLions2024 #TruthWellTold
About us
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the irrefutable leader in the business of creativity. The company is united across 100+ countries by a single mission: To help brands earn a meaningful role in people's lives. By developing a deep strategic understanding of our clients’ businesses and their consumers, we create evocative and effective brand communications. It’s powerful and innovative creativity that helps marketers grow their brands and businesses…and it’s what we are committed to achieving every day, everywhere, and for every client. Worldgroup today spans— and integrates— a broad range of global practices including: • McCann (advertising) • MRM (digital marketing/relationship management) • Momentum Worldwide (sponsorship & experiential) • McCann Health (professional/dtc communications) • CRAFT (global production) • UM (media management) • Weber Shandwick (public relations) • FutureBrand (consulting/design)
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http://www.mccannworldgroup.com/
External link for McCann Worldgroup
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Marketing, Advertising, Digital Marketing, CRM, Relationship Marketing, Public Relations, Communications, Event Marketing, Brand Development, Media Planning & Buying, Healthcare Communications, and Promotion
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622 Third Ave
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Updates
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Thank you to Campaign UK for highlighting the Cannes Lions International Festival of Creativity award success of our McCann UK colleagues – in particular McCann London. In their words, “McCann was the most successful UK agency at turning its Cannes Lions nominations into gold or Grand Prix awards, topping several categories this year.” It’s always an honor to win at Cannes, and we have our clients to thank for that. Without them, we would not be able to practice the radical creativity and truth-telling that is so central to our mission at McCann Worldgroup. #McCannWorldgroup #TruthWellTold
We're delighted that McCann has been named as the most successful UK agency at turning its Cannes Lions nominations into gold or Grand Prix awards, topping several categories this year. Although UK agencies overall were awarded 37% fewer golds or Grands Prix compared with 2023, as Polly McMorrow, chief executive at McCann London, reflected: “This year we witnessed never-seen-before wins from countries such as Iceland who won their first ever Lion for Olgerdin and Kazakhstan who won their first gold, for a powerful domestic violence campaign." Read more in Campaign UK: https://lnkd.in/eE4XJi8t
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In his article in ADWEEK today, our Global Chief Creative Officer Javier Campopiano says, “I have learned more about the power of an idea from the comments of random people hanging in the Palais or connecting with others over casual lunches than from anything that can be read or discussed online.” Find more of his insight and inspiration in the full article here: https://lnkd.in/eU-dqtAT #McCannWorldgroup #TruthWellTold
The Real Reason We Go to Cannes
adweek.com
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Our Global Chief Strategy Officer, and Cannes Lions International Festival of Creativity 2024 Creative Effectiveness Jury President, Harjot Singh, joined WARC’s Amy Rodgers and The Coca-Cola Company’s Islam ElDessouky this week on The Warc Podcast. They discussed the themes of this year’s winning campaigns from the Creative Effectiveness Lions category and shared insights from the jury room. Give the podcast a listen here: Apple: https://lnkd.in/e-jMTDGS Spotify: https://lnkd.in/eswVjVAe
The WARC Podcast: Creative Effectiveness judging at Cannes Lions 2024: The inside story on Apple Podcasts
podcasts.apple.com
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After a decade of making Microsoft a brand that empowers us all, we salute you Kathleen Hall and wish you well!
After 16 years at Microsoft, I have decided to return to New York and take some time off before my next adventure. It's been a great ride, and I am very thankful for my time, my team, and all that we accomplished together.
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With CONMEBOL Copa América 2024 underway, Messi is making headlines again. His success on the field continues to fuel the fans’ love for him off the field. Our latest spot for Mastercard, “Giving Back,” captures this sentiment. When the game you love, loves you back: priceless To learn more about “Giving Back,” click here: https://lnkd.in/eETSMdmM #McCannWorldgroup #TruthWellTold
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We’re delighted to announce that Lynsey Atkin is joining McCann London as the new Chief Creative Officer. We are so happy to have Lynsey as part of our McCann Worldgroup team. She’s proven herself in one of the most demanding jobs in this business, constantly creating work that elevated the Channel 4 brand year after year. Coming off the back of a stellar week at Cannes Lions It is a pivotal moment for us, and Lynsey will help us to keep pushing for radical creativity for both McCann Worldgroup and our clients’ brands and businesses. Welcome Lynsey! Read more here: https://lnkd.in/gFXAN3x8 #McCannWorldgroup #TruthWellTold
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We are thrilled to announce that ”The Everyday Tactician” by McCann London for XBOX has been honored with its eighth award at Cannes Lions International Festival of Creativity 2024 — and it’s a big one: a Titanium Lion! Congratulations to the teams behind this innovative campaign for this outstanding achievement. We are incredibly proud of your hard work on such a groundbreaking campaign; these awards are truly well-deserved! To learn more about how XBOX found Bromley FC’s newest tactician, click here: https://lnkd.in/emwn2Ztb #McCannWorldgroup #CannesLions2024 #TruthWellTold
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Congratulations to our friends and colleagues at Weber Shandwick who have won the prestigious Brand Experience & Activation Lions Grand Prix for their work on "The First Edible Mascot" for Pop-Tarts (Kellanova)! While most brands turn their food into a mascot, their team flipped the script: for the first time ever, they turned a mascot into food and fed it to the winning team. As a result, Pop-Tarts became a pop culture sensation, dominating conversations across college football, social media, and mainstream news: https://lnkd.in/gVMH98PQ Bravo! #McCannWorldgroup #CannesLions2024 #TruthWellTold
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Today is the final day at Cannes Lions International Festival of Creativity. It has been a great week, and we are finishing up strong with some events featuring our jurors! Check out today's schedule below. #McCannWorldgroup #CannesLions2024 #TruthWellTold