CTV Blueprint

Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG

The Olympics brings plenty of interest from an end advertiser perspective. However there are alot of options in order to advertise during this summer event. Always be mindful of your net CPM costs, especially as events like the Olympics is available on the open programmatic market. #ctv #ott #streamingtv https://lnkd.in/ebHp_WkG

Is your OTT strategy dominate on the most important screen in your customer's home. The TV? “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.” #ctv #ott #streamingtv https://lnkd.in/gCDX92cC

FOCUS ON PREMIUM INVENTORY......... "They offer varying levels of safeguards regarding accurate digital identifiers, impactful audiences, and brand-safe placements." It is difficult to secure placement on the Premium channels and publishers like Netflix, Roku, Paramount + and Amazon Prime. That is why the impact is so much greater for dollar to dollar spend. #ott #streamingtv #ctv https://lnkd.in/dUSm-YCa

Great article from Roku on how to engage with Car Shoppers on Streaming TV. Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them https://lnkd.in/gieTJtbB

Great article from Roku on how to engage with Car Shoppers on Streaming TV. Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them https://lnkd.in/gieTJtbB

Demystifying OTT: A Beginner’s Guide to Understanding Over-the-Top Media The world of programmatic Streaming TV is difficult to understand and comprehend. At CTV Blueprint we make it easier to see a clearer picture of your spend and reporting through transparent reporting. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gj8DXpte

The Power of Audience Targeting on OTT: A Crucial Element for Streaming TV Campaign Success Any Streaming TV campaign can have success. However when having the correct targeting parameters to pair with successful create equals ROI. Learn how CTV Blueprint can optimize any Streaming TV campaign successfully. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/g6QsykMB

Navigating the OTT Channel and Device Mix: A Comprehensive Guide The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content. Let CTV Blueprint show you the way. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gUsSW5xR

Maximizing CTV Impact: The Crucial Role of DSP Agnosticism in Premium Networks In the dynamic realm of Connected TV (CTV) advertising, where innovation and adaptability are paramount, the concept of DSP agnosticism emerges as a linchpin strategy. As advertisers navigate the diverse landscape of streaming platforms, the importance of remaining unbiased towards any single Demand-Side Platform (DSP) becomes increasingly apparent. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gAFV8tWT