CTV Blueprint’s Post

"CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S." All impressions are not created equal. That is why your Streaming TV strategy needs to have your impressions greater than 90% on Set Top TV. #ott #ctv #streamingtv https://lnkd.in/gHVqqmrZ

Nielsen Snapshot Report is the best indicator of where your advertising dollars should be going. The real question is, why is your streaming strategy not centered around where viewership is. #ctv #ott #streamingtv https://lnkd.in/dD57FuSA

Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG

The Olympics brings plenty of interest from an end advertiser perspective. However there are alot of options in order to advertise during this summer event. Always be mindful of your net CPM costs, especially as events like the Olympics is available on the open programmatic market. #ctv #ott #streamingtv https://lnkd.in/ebHp_WkG

Is your OTT strategy dominate on the most important screen in your customer's home. The TV? “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.” #ctv #ott #streamingtv https://lnkd.in/gCDX92cC

FOCUS ON PREMIUM INVENTORY......... "They offer varying levels of safeguards regarding accurate digital identifiers, impactful audiences, and brand-safe placements." It is difficult to secure placement on the Premium channels and publishers like Netflix, Roku, Paramount + and Amazon Prime. That is why the impact is so much greater for dollar to dollar spend. #ott #streamingtv #ctv https://lnkd.in/dUSm-YCa

Great article from Roku on how to engage with Car Shoppers on Streaming TV. Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them https://lnkd.in/gieTJtbB