CTV Blueprint’s Post

Are you ready for 2024? From SPO to streaming TV to third-party cookie deprecation and more, here are Index Exchange's top ad tech trends to watch in 2024.

"Open RTB 2.6 solves a variety of streaming TV complexities including: - Support for ad podding - Adoption of new taxonomies - Richer signalling for video - More helpful bid responses All of these features help improve the viewer experience, ensure media buyers make the most of their investments, and maximise monetisation for media owners." The importance of industry leaders like Index Exchange developing standards in this emerging format allows for the most efficient transition from linear to digital TV in programmatic. Go give the full report a read, featuring our very own Chloe Gilman!

Organizing your purchasing data and linking it with usage and maintenance data unlocks valuable business intelligence. Identify cost-saving opportunities and optimize your procurement strategy with Beam. 👉Head here to find out more: https://bit.ly/45lIcpu #PurchaseManagement #AssetIntelligence #production #broadcast #media

Did you know MOLTEN can easily deliver your content to more platforms than there are: 💡 Cards in a standard Uno deck 💡 Minutes in Disney's The Lion King 💡 Keys on a standard piano Learn how to streamline your delivery and scale up business 👇 #Film #Distribution #Delivery #TV #cloudtechnology #futurism

The Connected TV space is evolving rapidly. The Trade Desk has introduced new, objective measurement offerings, addressing crucial questions beyond reach alone—like audience quality, content environment, and real business impact—empowering better planning decisions and proving media investment impact. #connectedtv #ctv #streamingtv #measurement #betterdata

Discover how Direct TV boosted their sales with Visualping by getting notified when their products lost top rankings to competitors! 🚀📺 Check out this customer story to see how real-time website monitoring is a game-changer. 📈 Read more at: https://lnkd.in/g5enVzPk

The Media Supply Chain We’ve created many new and wonderful responses to the growth we’ve experienced over the last two decades. Moving from tape to digital, spreadsheets to orchestration, on-prem to cloud (and sometimes back again!), linear to VOD, into OTT, streaming, SVOD, IP delivery, SD to HD, to 4k and UHD, 8K, and now AI!……. extraordinary changes. We have one all encompassing phrase for it all - The Media Supply Chain. In my 25 years experience no two media companies are alike. Every innovation, or issue to solve, brings an education that was unexpected and yet ultimately rewarding. We consolidate and centralise for efficiency but the beast keeps leaking out the sides. New technology takes distinct tangents in specific areas of our creation, supply and delivery. Each attempt to create efficiency is matched with an escaping component that doesn’t quite want to play ball, so this can only ever be a line that we will always cross. The tangents represent necessary progress, growth and increased revenue, as long as they are managed well. Media companies have moved entire operations to the cloud, under the banner of efficiency, with the understanding that this might be the last great centralisation. Vendors (content and technical) are still part of the chain we cannot quite control, as are creators, ideators, and distributors. Each new insert into the chain creates a disparate set of conjoined processes. FOMO plays its part, and the capex/opex spend weighs heavy when we see, for one reason or another, that we might have backed the wrong cloud provider….where is the poly-cloud offering that would create true competition? (that’s another post entirely!!!) We now must consider our carbon footprint, if we are to have a media supply chain that lives happily with the environment. The understanding and measuring of data has never been more important, but has never been less consolidated. What’s the answer to this one? Start somewhere, anywhere, but start. The clock is ticking. That is the simplest piece of advice I think anyone can take on board. Various elements of data observability are being developed. If you want guidance on how to find the right answer for both the physical and digital requirements of scope 1,2 and 3, ask for help. FNL Media Solutions are here to help with any questions you might have, and we can lead you to the innovators and tools that will deliver consistency and accuracy to your existing finops, greenops or general accounting systems, this will start to build up a picture of how you can feed your ESG market report more accurately, discover hidden ROI and lower opex spend by eradicating the repetition and latency that is driving up your EF’s (Emission Factors) and will ultimately cost you dearly in fines. contact@fnlmedia.co.uk https://lnkd.in/eMg24urP #finops #greenops #carbonaccounting #mediasupplychain #broadcastmedia #media #esg #FNL #humansnotrobots #smartplaces #immersivecooling #consultancy #IoT

Churn rates are rising. Does this mean the future is grim for broadcasters? Not exactly. The market is maturing and sailing through demands the right strategies. Learn how you can stay ahead of price driven churn: https://bit.ly/3NhOLRU

Delve into the world of Connected TV (CTV), Cookie Deprecation, and Retail Media, as our panel unravels the intricate tapestry of today's dynamic media landscape in a session from late 2023. https://lnkd.in/eKB2yprt #adtech #mediaindustry #cookiedeprecation #ctv #retailmedia

BUSINESS TALKS WEBINAR 💻🗣️ | Here's your opportunity to hear from industry leaders on how your business can turn eCommerce trends, new technology, and a change in customer behaviours, into a competitive advantage. Streaming live and free. Register now: https://lnkd.in/g6dP2Eej