CTV Blueprint’s Post

✅🖥️ DIGIDAY (6/27): “NBCU and Warner Bros. Discovery (WBD) are making inventory on the Peacock streaming platform and the Eurosport website and supporting apps available to buy in private marketplaces (PMP for programmatic advertisers). That development could mean brands with smaller budgets can access huge Olympic audiences previously fenced off to big spenders. Peacock is set to carry the entire Olympic schedule — over 5,000 hours of live sports — and ads running against that coverage will all be available to buy programmatically, via a partnership with ad tech provider The Trade Desk. At the same time, Warner Bros. Discovery, which holds coverage rights across Europe via its Eurosport brand, has also begun to make inventory on its Olympic coverage available programmatically. It launched a new marketplace in May, WBD Connect, which gives advertisers access to ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe, including Eurosport, in partnership with ad tech vendor Magnite. While Eurosport streaming ads WBD’s streaming platforms Max and discovery+ will not be available to buy programmatically, the publisher has put ads on the Eurosport website and apps on the table. Like NBCU, the majority of WBD’s inventory is available via PMPs, though it’s also making a limited inventory available to the open market via pre-bid and in-app mediation.” ⬇️ #streamingtv #programmatic #olympics #ctv #ott #avod #smarttv https://lnkd.in/eeGpq4d7

Watch any sports last week? Of course you did! 🦃 ...and you weren't the only one. As of today, more than 160 million Americans regularly watch #livesports —nearly 50% of the total population – and of those millions, 78 million currently tune in on digital devices with that number projected to rise to over 126 million by 2027. Read on to learn how to capitalize on live sports advertising, no matter your budget. #ctvads #tvads #digitaladvertising #ott #streamingsports https://lnkd.in/e8F-agDc

The Olympic countdown is on with just 70 days until the opening ceremonies in Paris - a highly anticipated global sporting event and a significant milestone in the advertising industry. NBCUniversal is reporting record-breaking ad sales of $1.2 billion (and counting) and a surge in spending from International Olympic Committee sponsors. And in an Olympic first, every Paris event will be available on its streaming service Peacock. This proactive step was made in an effort to capture the shift in consumer viewing habits towards digital platforms - both through online content and social media. #ParisOlympics #AdvertisingTrends #DigitalMarketing

Do you know what the most valuable ad break of Euro 2024 will be? From the predictable to the wildly unexpected, the Euros will provide edge-of-the-seat entertainment for millions of viewers. In this article, our CEO Tim Sewell explains the methods behind maximising ad revenues during major tournament football using SSAI, and how to plan for the most unpredictable moments. Thanks to Jake Bickerton and Broadcast Sport for the coverage! #Euro2024 #SSAI #monetisation #advertising #CTV

It's an exciting time in sports right now! Learn how you can effectively reach and connect with sports fans amidst live-streaming changes, sports gambling, and more: https://ow.ly/gF2250Q1a0V #Adtech #DigitalAdvertising #SportsAdvertising

"NBCUniversal, which will broadcast the Olympic Games this summer, will make some of its inventory available programmatically for the first time, it announced Wednesday during the company’s annual One24 tech showcase. To do it, the broadcaster is partnering with The Trade Desk, which will build a private marketplace that’ll let advertisers bid on everything from the US Olympic Trials to the Paris Games." The interesting statistic is that much of that is streaming; in fact, more than 30% of Peacock ads are sold programmatically. With this much riding on the streaming service Peacock, we need to ask who is actually watching the local broadcasting channels for these big events anymore. With lower viewership due to streaming services, how will this impact the local stations as well as the agencies that place regional and local media buys when they can buy from the programmatic side? This should translate to lower rates for the local advertisers on the stations, especially since they have a fractional audience. #Olympics #localbroadcast #programmatic

The 2024 Olympics are making history, not just with sports but with advertising too! NBCU and Warner Bros. Discovery are opening up programmatic ad opportunities, allowing brands of all sizes to reach massive Olympic audiences. This move democratizes access, ensuring even smaller brands can shine on the world stage. Dive into the full article to learn how this game-changing development is revolutionizing sports advertising! #ProgrammaticAds #Olympics2024 #AdvertisingInnovation #DigitalMarketing https://lnkd.in/eaPeqpGX

💸 US Sports betting ad spending is down 20%. What's behind the sudden cutback? Nielsen’s latest report for the American Gaming Association shows a striking dip in 2023 marketing budgets among operators: 👉 Betting ads across TV, billboards, digital, print, and cinemas have dropped 15%.  👉 TV-specific betting ads decreased by 11%. The reason is almost obvious. As the industry stabilizes, ad spending naturally slows down. Having huge budgets at the start was important to snag market share. Now, to stay competitive in a maturing market, you should use targeted ads to reach the right people and try new, creative ways to engage customers. I believe, the marketing approach will get more tailored and optimized. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

Months before the opening ceremonies, NBCUniversal announced it had already sold $1.2 billion in ad commitments for te upcoming Summer Olympics in Paris, France, which run from July 26 to August 11. The broadcaster is on track to set a new record for ad revenue, according to Dan Lovinger, NBCU’s President of Olympic and Paralympic partnerships. Ad space is sold out for both the opening and closing ceremonies across NBC’s linear TV and Peacock, its streaming platform. Lovinger adds that new records have been set for digital advertising revenue. And a boatload of new money is expected, with $350 million so far coming from first-time advertisers. READ: https://lnkd.in/gMjZ6arV

✅🖥️ Variety (4/9): “Advertisers have snapped up all the commercial inventory tied to both the Opening and Closing Ceremonies, NBCU said, across both traditional TV and digital video. The company has also sold 13 different “Prime Pods” slated for the Olympics, or a single sponsorship of a half hour in primetime otherwise airs commercial-free. More than $350MM of the ad commitments secured so far has come from advertisers who have not previously bought Olympics time. Paris offers new possibilities, including an easier management of time differences between Europe and the U.S. NBC hopes to take advantage of the locale with more celebrities and influencers woven into its programming and a new navigation system on Peacock. NBCUniversal expects to secure a new high in advertising support for its Paris Olympics, giving it confidence in a new programming strategy that will put every live event on its streaming Peacock hub while reserving primetime on NBC for a curated showcase.” ⬇️ #streamingtv #ctvadvertising #olympics https://lnkd.in/eCT4d6ek