CTV Blueprint’s Post

#monetization is a key tenet in today's #FAST channel universe. Samsung TV Plus Takashi Nakano provides some invaluable insight into what a solid audience and #ad strategy means to them. Solid read. #CTV #D2C #TV #streaming

#monetization is a key tenet in today's #FAST channel universe. Samsung TV Plus Takashi Nakano provides some invaluable insight into what a solid audience and #ad strategy means to them. Solid read. #CTV #D2C #TV #streaming

A useful overview of the different opportunities that FAST provides to streaming services, TV manufacturers and others. At a basic level, FAST channels seem to confirm a simple truth - lots of viewers like to tune into linear channels, and just enjoy what's on.

Do you know what a FAST channel is? FAST stands for free, ad-supported television played in a linear format. See how FAST channels like WAYPOINT TV are dominating the way we all consume content in this article from Forbes! #fastchannels #ctv #waypointtv

Broadcast and cable networks made up less than half of all TV use in July — the first time linear TV viewing has fallen below 50 percent in Nielsen’s two-plus years of tracking viewing time by platform. This is your sign to switch to OTT/CTV #iHeartOTT

Interesting article.

While it’s been evident for quite some that the future of cable TV rests on shaky ground, we are now seeing clear signs of the disruption the introduction of streaming and shifting viewing habits has had on the industry. #cable #tv #streaming #industry #future

Wow, what a crucial point in the history of British television! The evolution of CTV continues. Britain’s biggest broadcasters announce today their latest collaboration: the development of a new free TV service that will deliver live TV over broadband. For the first time for free, British viewers will be able to easily browse and watch live TV channels together with on demand content streamed straight to their smart TV via the internet. Set for launch in 2024, the new service, called Freely, will be built-in to the next generation of smart TVs and feature a line-up of public service broadcaster content and other free-to-air channels. It’s an evolution that puts the distribution of free TV at the centre of the streaming age! #CTV #Streaming #BVOD #AVOD #FAST #Programmatic #SSAI

This is an interesting article and I absolutely agree with Dave Morgan. The fragmentation of TV should be of great concern. The more fragmented the delivery method the more difficult it will be for advertisers to achieve the reach and frequency they desire. Already we see fragmentation by distributor and content providers' own streaming services. Add to that options like FAST and AVOD and it will be difficult to get unduplicated reach without placing campaigns across many outlets and running the risk of viewer burnout. So far, adtech vendors, data providers, and content providers have been unwilling or unable to break down the silos between ad delivery systems. The predominant opinion is that differentiation in offerings will give them a competitive offering. They are missing the point that advertisers want consistency across media types and that by creating silos the are reducing the value of their own inventory. As an industry , we need to bring back the concept of coopetition. There has been some movement intros area due to the efforts of Canoe, DISH, DIRECTV, AMC, and Discovery. INVIDI and Freewheel are also drivers behind this effort but more needs to be done.

Last night, at Fordham Gabelli School of Business, in my "Television: An Evolving Landscape" class, we discussed the “Money of TV” – the single v. dual revenue stream, the introduction of ad-supported into the OTT world, and A La Carte vs. the Bundle. For the first time, linear TV’s viewing share is below 50%. Is it the “end” of traditional TV or is it exaggerated? Are the streaming wars coming to halt or is it just the growth has plateaued? OR is it the beginning of a new hybrid linear/digital bundle? Only time will tell…