"CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S." All impressions are not created equal. That is why your Streaming TV strategy needs to have your impressions greater than 90% on Set Top TV. #ott #ctv #streamingtv https://lnkd.in/gHVqqmrZ
CTV Blueprint
Advertising Services
Chicago, IL 147 followers
Our Targeting Provides Premium Channel Selections, Better ROI and More Overall Confidence in the OTT/CTV Space.
About us
We’re an innovative force specializing in the realm of Streaming TV and Streaming Radio In navigating the competitive advertising landscape of streaming TV, CTV Blueprint utilizing a “multi demand side platform strategy.” That means that we buy multi seats on DSPs in order to secure the best positions and programming for our clients. Out targeted advertising, underscore the company’s understanding of the evolving preferences and expectations of our customer base. Additionally, a digital experience to keep an eye on campaign structure, co-op compliance, market trends, and emerging technologies positions CTV Blueprint at the forefront of the industry, ready to adapt and innovate in response to the ever-changing demands of the digital entertainment ecosystem. As the company continues to push boundaries of return on investment (ROI), return on ad spend (ROAS) and in store technologies.
- Website
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www.ctvblueprint.com
External link for CTV Blueprint
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2022
- Specialties
- OTT, CTV, and Programmatic Advertising
Locations
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Primary
Chicago, IL 60601, US
Updates
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Nielsen Snapshot Report is the best indicator of where your advertising dollars should be going. The real question is, why is your streaming strategy not centered around where viewership is. #ctv #ott #streamingtv https://lnkd.in/dD57FuSA
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Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG
SPO: A Buyer's Perspective by Magnite
https://iabeurope.eu
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The Olympics brings plenty of interest from an end advertiser perspective. However there are alot of options in order to advertise during this summer event. Always be mindful of your net CPM costs, especially as events like the Olympics is available on the open programmatic market. #ctv #ott #streamingtv https://lnkd.in/ebHp_WkG
How programmatic is opening up the Olympics to advertisers
digiday.com
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Is your OTT strategy dominate on the most important screen in your customer's home. The TV? “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.” #ctv #ott #streamingtv https://lnkd.in/gCDX92cC
YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
cnbc.com
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FOCUS ON PREMIUM INVENTORY......... "They offer varying levels of safeguards regarding accurate digital identifiers, impactful audiences, and brand-safe placements." It is difficult to secure placement on the Premium channels and publishers like Netflix, Roku, Paramount + and Amazon Prime. That is why the impact is so much greater for dollar to dollar spend. #ott #streamingtv #ctv https://lnkd.in/dUSm-YCa
How to crack the code of CTV in digital advertising
fastcompany.com
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CTV Blueprint reposted this
Great article from Roku on how to engage with Car Shoppers on Streaming TV. Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them https://lnkd.in/gieTJtbB
Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them
advertising.roku.com
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Great article from Roku on how to engage with Car Shoppers on Streaming TV. Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them https://lnkd.in/gieTJtbB
Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them
advertising.roku.com
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CTV Blueprint reposted this
Demystifying OTT: A Beginner’s Guide to Understanding Over-the-Top Media The world of programmatic Streaming TV is difficult to understand and comprehend. At CTV Blueprint we make it easier to see a clearer picture of your spend and reporting through transparent reporting. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gj8DXpte
Demystifying OTT: A Beginner’s Guide to Understanding Over-the-Top Media
https://ctvblueprint.com
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CTV Blueprint reposted this
The Power of Audience Targeting on OTT: A Crucial Element for Streaming TV Campaign Success Any Streaming TV campaign can have success. However when having the correct targeting parameters to pair with successful create equals ROI. Learn how CTV Blueprint can optimize any Streaming TV campaign successfully. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/g6QsykMB
The Power of Audience Targeting on OTT: A Crucial Element for Streaming TV Campaign Success
https://ctvblueprint.com