Great article from Roku on how to engage with Car Shoppers on Streaming TV. Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them https://lnkd.in/gieTJtbB
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Streaming TV allows auto marketers to connect with buyers at all stages of the journey, from discovery to consideration to purchase. Guy Schueller explains why auto brands should consider streaming. https://lnkd.in/ebeVtFCc #Streaming #Advertising
Close to 8M Roku users intend to buy a new car this year. Here’s how to engage with them
advertising.roku.com
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★ FAST Strategist ★ Streaming Innovator ★ Media Consultant @Ashling Digital ★ Adjunct @SUNY Fashion Institute of Technology ★
#Bundling sounds great. It always has. You get a burger, fries and a drink for a discounted "meal" price as opposed to a la carte. Let's be honest though, not everything is as appealing as French Fries. What does the story at the link below tell us? It reiterates many points we already knew: - #Navigation is crap - People #bundle just to keep costs down - Being the bridesmaid in the package isn't always a bonus It should also serve as a reminder that since #streaming entered the marketplace, premium service penetration was always #HBO and everyone else in the days of #cable. Subs paid 60-70% of retail for their first premium and the rest were discounted by about 50-35%. While the old models have been deteriorating for some time, I'm going to predict that the "F" in #FASTchannels will eventually go away. Bundles won't disappear but the results won't change (and there will be fewer of them to select from). #FASTplatforms will ultimately get absorbed into pay platforms because premium programming isn't enough to keep the lights on in this day and age. Getting FAST channels on #streamingplatforms is already becoming as complex as getting into the analog #cableTV lineup was in the early 2000s. "Channel capacity is no longer an issue" has already turned into "I'm sorry, there's no room at the inn." Time to overhaul the analytics (or standardize measurement -- as if that will happen). Ashling Digital Inc. #ashlingdigital #streaming #programmatic #advertising #SVOD #bundles #bundling #tv #contentisking #marketing MediaPost
Bundle Trouble: New Streamers, Legacy TV Package Deals Not Working?
mediapost.com
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Tune into this IAB Europe CTV discussion moderated by our VP Strategy Paul Gubbins, with speakers from FreeWheel, ShowHeroes & PubMatic as they discuss the growing CTV supply chain, and how those on both the buy & sell sides of addressable TV can be navigating the growing practice of programmatic SPO. #CTV #Streaming #AVOD #FAST #AdServing #SSAI #Programmatic
IAB Europe’s Virtual CTV Day
https://iabeurope.eu
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✂️ We know consumers are cutting the cord from traditional TV and moving toward streaming platforms, and marketers have had to pivot their advertising strategies to meet consumers where they are. Advertising on CTV is a different beast than advertising on linear TV and to meet consumers, marketers have to embrace innovation and change. Not sure where to start? We’ve got you covered in our new blog with CTV ad success stories to help you kickstart campaign planning: https://bit.ly/3tcADCl
Transforming Advertising: The Proven Effectiveness of Connected TV Ads
gumgum.com
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Discover the ins and outs of CTV attribution in our latest blog post, "Understanding CTV Attribution: How does it work?" 📺 CTV is reshaping the advertising landscape, with viewers shifting from traditional TV to streaming services. Measuring its impact is crucial for marketers. Read the full blog post here: https://lnkd.in/dhPeriKc #CTVAdvertising #DigitalMarketing #Attribution #Smadex #MarketingInsights
Understanding CTV Attribution: How does it work? - Smadex
https://smadex.com
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📌Why traditional TV still prevails in the media market, what innovations await us in the future, and how the world of TV advertising is changing in the era of streaming
What's the Future of the TV Experience Going to Look Like?
tvtechnology.com
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A recent study by research firm Circana shows that while CPMs on connected TV (CTV) have increased since 2019, effectiveness — measured by marketers meeting their campaign goals — has also grown, offsetting higher costs and resulting in a greater ROAS. #connectedTV #CTV #advertising
As consumers flock to streaming TV, CTV ads prove more effective than linear ones | The Current
thecurrent.com
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Connected TV (#ctv) advertising attribution does not need to be constrained by the same limits that come with traditional linear TV. MNTN's VP of Engineering Richard Girges explains how - and how not - to attribute streaming ad campaigns in this helpful primer. https://lnkd.in/eE725gTW
Swimming In Myths And Under Murky Waters In Programmatic CTV
mediapost.com
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An intriguing report from Roku, suggests that streaming hours continue to be on a steady climb, giving streaming ad engagement an even better chance to make a profit in upcoming quarters. While uncertainty in the market is always imminent, these exceedingly exciting profits make for great potential in digital ads and consumer traffic. #Advertising #TVGrowth #Streaming
Roku Grows Users and Streaming Hours
tvtechnology.com
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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.
Hot Takes: What We’re Bullish On Right Now — TVREV
magnite.smh.re
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