Paweł Pałka

Spoiler: ​The most successful businesses don't *just* sell a product or service. ​They build a story that takes on a life of its own. ​But how do they actually do it? ​It's a one-two process. ​First, you need to solidify your brand strategy. Secondly, you bring it to life. But bringing it to life is actually where most come unstuck. How do you action your beautiful polished strategy? ​In Foundations to Roadmap, I'll be chatting with Salient's Toby Tank to explore how Founders can efficiently and effectively bring a strategy to life. ​We'll cover the key priorities of any brand strategy, as well as the business functions that it influences – both today and into the future. ​Join us for the 60min lunchtime session on Wednesday 5 June to start making headway on your roadmap. Register here - https://lu.ma/dl1q3fe9

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Is it possible to collaborate with TikTok influencers for free? 🤔 Yes, if your goal is to establish a genuine connection with the blogger and make them fall in love with your brand. This is the approach we took with the beauty service FABO to attract a new audience on TikTok. What did we do? Read about it in our new case study on CASES Media. Want the same results? Better call Daria! ☎️

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𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐥𝐢𝐬𝐭𝐢𝐧𝐠𝐬 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐝𝐝; 𝐢𝐭'𝐬 𝐞𝐪𝐮𝐚𝐥𝐥𝐲 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐥𝐞𝐚𝐯𝐞 𝐨𝐮𝐭. Let's cut the clutter. Here's what to avoid: . . . → No more ™ or ® symbols. Keep it clean. → Leave the swear jar empty. Profanity is a no-go. → Skip the subjective. "Hot Item" isn't as hot as you think. → Drop the promotional spiel. "100% Quality Guaranteed" can sound cheesy. → Special characters? More like special headaches. Ditch the ~ $ {} #*. → Promote positivity. Steer clear of negative body images or language. 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗧𝗶𝗽𝘀: 1. Audit Your Listings: Go through each one and remove any of these no-nos. 2. Focus on Benefits: Instead of saying "Best Seller," explain why it's the best. 3. Stay Updated: Amazon's guidelines change. Keep your listings in check regularly. Remember, clean listings can lead to more clicks, better conversions, and happier customers. PS - What's your secret to a perfectly polished Amazon listing? Share your thoughts! . . . . . . . #amazonbestsellers #amazonfba #AmazonVA #AmazonPL #amazonvirtualassistant #amazonfba

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My Marketing & Sales friends, can you lend a hand? 👋 𝐖𝐞 𝐧𝐞𝐞𝐝 𝐬𝐨𝐦𝐞 𝐭𝐞𝐬𝐭𝐞𝐫𝐬 for this new Lead Generation tool. Our dear clients Kanbox.io have launched this incredible LinkedIn lead gen and nurturing tool and are offering 2 𝐦𝐨𝐧𝐭𝐡𝐬 𝐟𝐫𝐞𝐞 to those interested in fully testing the tool. You get all the features, for free, for 2 months. Then you just share your feedback, no commitment at all. 👉 If interested and you want to try it, 𝐣𝐮𝐬𝐭 𝐝𝐫𝐨𝐩 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐫 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 here and I'll share with you the details to get the free access. Personally, this tool is different from everything I've tried before and we're already fully using it on our own lead generation with very good results. Would you like to test it? #kanbox #linkedinautomation #leadgeneration

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𝗥𝗲𝗮𝗱𝘆 𝗧𝗼 𝗧𝗮𝗸𝗲 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗢𝗳 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗔𝗻𝗱 𝗦𝗮𝗹𝗲𝘀? Selling private-label products on your own website allows you to create a unique brand identity, control the customer experience, and achieve higher profit margins. 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀: ✅ 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗢𝘃𝗲𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: From the website design to customer service, you have complete control over how your brand is perceived and how customers interact with it. ✅ 𝗕𝗲𝘁𝘁𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝘁 𝗠𝗮𝗿𝗴𝗶𝗻𝘀: By cutting out the middleman, you can keep more profits from each sale. 𝗗𝗶𝘀𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀: ❌ 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗼𝗿𝘁 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱: Building brand awareness and driving traffic to your site requires substantial marketing investment. ❌ 𝗛𝗶𝗴𝗵𝗲𝗿 𝗥𝗶𝘀𝗸: Without the built-in audience of a platform like Amazon, there's a higher risk that your marketing efforts don't pay off. 𝗥𝗲𝗮𝗹-𝗟𝗶𝗳𝗲 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 𝘼𝙡𝙡𝙗𝙞𝙧𝙙𝙨 is a fantastic example of a brand that successfully built a strong presence by selling private-label products on its own website. By focusing on sustainability and comfort, Allbirds created a loyal customer base and a recognizable brand. 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗧𝗶𝗽𝘀: ✔ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗼𝗯𝘂𝘀𝘁 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗶𝘁𝗲: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines. Use high-quality images and detailed product descriptions. ✔ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗗𝗿𝗶𝘃𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Utilize SEO, content marketing, social media advertising, and email campaigns to attract and retain customers. Collaborate with influencers and run targeted ad campaigns. ✔ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Implement efficient order management and inventory systems to streamline operations. Manage your store using tools like Shopify or WooCommerce. ✔ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Provide excellent customer service through responsive support, easy returns, and personalized communication. Gather and act on customer feedback to continuously improve your offerings. By selling private label products on your own website, you can build a unique brand and achieve greater profitability. However, it requires dedication to marketing, operational efficiency, and exceptional customer experience. If you're ready to take complete control of your brand and sales, you can create a successful and sustainable business with the right strategies and dedication.  _______________________________________________________ I am Arti, your eCommerce Advisor. I offer tried-and-tested strategies to help you navigate your eCommerce startup journey. To learn more, DM 'startup' 🔔 Ring the bell to learn about setting up and growing your eCommerce store ♻ Repost to help others

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7 simple steps how to increase conversion rates with AR filters ⬇️ 📈 Wondering how to boost your campaign conversions? 📈 Let's dive into how AR filters can be your game-changer in just 7 steps! 🌟 1️⃣ Define Clear Objectives Identify what you aim to achieve with your AR filter. Is it increasing sales, boosting engagement, or enhancing brand awareness? 🎯 2️⃣ Know Your Audience Tailor your AR filter to match your target audience's preferences. The more personalised, the better the engagement! 👥 3️⃣ Collaborate with Experts Partner with AR Creative Studios who can bring your creative vision to life with precision and flair 🧑‍💼 4️⃣ Create Engaging Content Design filters that are fun, interactive, and shareable. Remember, user-generated content can amplify your reach exponentially! 🖼️ 5️⃣ Test and Optimise Conduct A/B testing to see which filter elements resonate most with your audience. Use data-driven insights to tweak and improve 🛠️ 6️⃣ Promote Across Channels Leverage your social media platforms, email campaigns, and even in-store promotions to get your AR filter in front of as many eyes as possible 📢 7️⃣ Measure Success Track metrics like engagement rates, shares, and conversion rates to evaluate the success of your AR filter. Use these insights to refine future campaigns 📊 ✅ According to Shopify, AR product showcase boost conversion up 94% Sounds interesting? 🤔 Follow me and tap 🔔 to get more XR insights! 📚 #Conversion #ARFilters #MarketingROI Video Credits: Snapchat AR Filter by Dior

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🎉 Big News! Coming soon our newest digital buddy: the Buyer Persona Template! 🚀 Understanding your audience is like giving them a warm hug in marketing land! With our cute template, you can cuddle up to your target audience's quirks, preferences, and behaviors, making your marketing strategy feel like a cozy blanket on a chilly day. ✨ Meet Your Audience: Get to know your dream customers and what makes them tick. It's like finding the perfect cuddle buddy! ✨ Personalize Your Approach: Tailor your messages and campaigns to fit your audience like a snug sweater, making them feel seen, heard, and loved. ✨ Boost Your ROI: By snuggling up to the right people, you can make every marketing dollar count and watch your results bloom like a field of daisies! Ready to sprinkle some extra love into your marketing strategy? Grab our Buyer Persona Template soon and let's make marketing magic together! 💖🎯 #CuddleUpToSuccess #MarketingMagic #DigitalBFF #jenfluentvirtualsolutions

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Don’t expect to be profitable in your first month on Meta. Especially if launching a brand new product with no brand equity or organic following. New Ad account New pixel New organic pages New to market product There’s a lot of learning that has to take place. Both from a pure algorithm optimization side as well as creative, CRO and understanding your customers. It’s easy to get excited and have high expectations of performance. The reality is that winning on Meta takes time and a significant investment. Strap in, take a deep breath and prepare yourself for incremental wins each week. 📈

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🌿 Check out this deodorant ad by the brand NATIVE we found inside VidTao. Its estimated ad spend is over $184k! 💵 👀 ✍ Prepare to take notes, we're about to dissect the elements this ad combines: - Unusual, attention-grabbing hook - Highlighted benefits of the products and what makes it different - Effective use of humor and relatable concerns - Clear and repetitive product messaging - Addressing common concerns and questions - Appeal to senses with the use of descriptive language - Social proof and credibility - Clear and direct CTA Click here to see ALL this advertiser's YouTube ads inside VidTao👇 https://lnkd.in/dXG3AT-K #VidTao #Marketing #DigitalMarketing #YouTube #Advertising #YouTubeAds #DirectResponse 

Find Your Marketing Guru! In the fast-paced and increasingly competitive world of IT, it's getting harder to stand out and reach the right audience with highly specialized services and products. Here’s the brutal truth, dear CEO of a deep tech start-up: No matter how great your product is and how much you know and love it, you need to spread the news about it. In other words, you need to market it. One of the best things you can do to make this happen is to hire marketing experts with a solid and suitable background in your niche. But it’s easier said than done, and we know it. So here are 3 points to keep in mind while searching for your marketing specialists: 1. Industry Background: Do not search for just any marketer - search for one with the specific industry experience required to understand and target competition and niche markets. 2. Technical Expertise: Try to find specialists with suitable knowledge and interests. A lack of technical expertise can lead to misunderstandings, mistakes, and PR issues. 3.Talent Competition: High demand for skilled marketers means tech companies often compete with other sectors, driving up costs. Take this into consideration while planning your budget. Sounds overwhelming? Yeah, we know. But here’s what you can do to make your life easier and your marketing more cost- and time-effective: Leave the search for a marketing specialist with suitable knowledge and background to Collabee. Within around 24 hours, we will share candidates matching your needs and budget and take care of project management later on! Interested? Just let us know!

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🚀 Introducing Promilo Prolet: Turn Ideas into Prolets! 🚀 Promilo Prolet is the ultimate app for transforming your ideas into reality. Perfect for entrepreneurs and creatives, it offers: 🔹 Why Choose Promilo Prolet? 🔍User-Friendly Interface: Intuitive design that makes idea development a breeze. 🔍Comprehensive Tools: From brainstorming to project management, we’ve got you covered. 🔍Collaboration Made Easy: Connect and collaborate with team members in real-time. 🔍Resource Integration: Access a plethora of resources and tools without leaving the app. 🔍Seamless Execution: Turn your ideas into reality with step-by-step guidance. Join our community of innovators today and bring your ideas to life. 📲 Download the Promilo App Today! 🚀 For Android: 👉 [https://lnkd.in/gYT_HHsB] OR For iOS: 👉 [https://lnkd.in/gnyzUhhV] #Innovation #Entrepreneurship #Prolets #CreativeSolutions #TechInnovation #students

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 I want to share with you the best ad copy and my personal favorite framework that consistently delivers results – the AIDA framework. Why AIDA works: Attention: Grab your audience's attention with a powerful headline. Use bold, intriguing statements or questions. Example: "Tired of low conversion rates? Discover the Secret to Success!" Interest: Spark interest by addressing a pain point or offering a unique solution. Be concise and relatable. Example: "Our proven strategies have helped businesses like yours double their sales in just 30 days." Desire: Create desire by highlighting the benefits and value. Use testimonials, success stories, or exclusive offers. Example: "Imagine having a steady stream of high-quality leads at your fingertips. John from XYZ Corp did it, and so can you!" Action: End with a clear and compelling call to action. Make it easy for your audience to take the next step. Example: "Don’t miss out! Click here to start your free trial and transform your business today!" Why AIDA is Your Go-To Framework: Effective: Proven to capture and convert attention. Structured: Provides a clear path from introduction to conversion. Flexible: Works across various platforms and industries. Hope you like this post, comment down your favorite framework. cheers. 🤡

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Conversion killers? some are more obvious than others, some are also costing you more than others. Some exist without you knowing. Are you checking your website on multiple devices? As I was ordering something online today I came to this checkout page. It's in Dutch, but the main issue is clear from the screenshot. The issue here is that the names of each field is only partly shown on screen. I couldn't move it left to right, I basically didn't know what to fill in or where. A clear conversion killer and bad user experience if you ask me and something you probably would spot in an analytics audit, in session recording replays or when doing a device audit. The checkout is such an important step in the process - any improvement made here directly means additional $$$ and an improved experience for your users. Since I'm at it, another thing to improve (or test). This form has a yellow block with the text "Fields with a * are required fields". Since humans like to be in control it might be better to not "force" them but rather remove all stars and add (optional) behind the optional field. What's the worse Conversion killer you've experienced recently? =============== I'm Omar Lovert and I write about CRO, Klaviyo and CVO let's connect 🤝

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Research shows that a 𝘀𝗶𝗻𝗴𝗹𝗲 𝗯𝗮𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗰𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘂𝗽 𝘁𝗼 𝟭𝟬𝘅 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗮 𝗹𝗼𝘀𝘁 𝘀𝗮𝗹𝗲. 𝗢𝘂𝗰𝗵! But the good news is, that happy customers become your biggest advocates. 𝟴𝟴% of consumers trust online reviews as much as personal recommendations. Customer satisfaction is a double-edged sword. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗳𝗿𝗲𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, while negative ones can damage your reputation very fast. That's where Rezo.ai steps in. We help businesses transform customer interactions into positive experiences that drive loyalty and growth. Here's how Rezo.ai helps: ▶️ 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀 handle routine inquiries, freeing up your team for complex issues. ▶️ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 ensure each interaction is relevant and builds stronger relationships. ▶️ 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Leverage analytics to measure satisfaction, identify areas for improvement, and constantly refine your approach. 𝗦𝘁𝗼𝗽 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 𝗯𝗮𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗱𝗿𝗮𝗴 𝘆𝗼𝘂 𝗱𝗼𝘄𝗻📉 Talk to our #AIExpert today and see how Rezo.ai can transform your Customer Interaction. Manish Gupta | Rashi Gupta (Ph.D) | Harsh Patni #CustomerJourney #RezoAI #CX #CustomerInteraction

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📣 SOLID – a next-generation marketing tool powered by collective intelligence. What do we mean by that? Today we will take a look at an interesting concept that is the core of SOLID, “Collective Intelligence ”.   Let's start by taking a look at the Solid platform's three fundamental pillars: • Diversity: We have mastered the involvement of individuals from various walks of life, each contributing their unique perspectives to the collective intelligence. • Independence: Opinions within our community remain free from manipulation and intimidation, ensuring diverse viewpoints and preventing herd behavior.  • Decentralization: All members can form opinions based on their localized knowledge, maintaining independence and diversity. As Solid Market is inspired by the concept of collective intelligence, it transcends traditional approaches and emerges as a collective and harmonized evaluation engine. We have introduced the concept of Collective Intelligence in our project because Artificial Intelligence sometimes lacks the human touch whereas Collective Intelligence harnesses the power of the masses, leveraging the diverse knowledge, insights and perspectives of individuals worldwide. It's the harmonious symphony of collaborative human intellect that fuels Solid Market's innovative approach. We want you to become a part of our innovative project as we believe in the untapped potential of your collective intelligence, your ability to shape the future of marketing and your capacity to drive lasting change. ✅ Follow us and chat with us on Telegram to get more information regarding Solid: Telegram Channel: https://lnkd.in/e8ipTZPi  Telegram Chat: https://lnkd.in/ejiM7855 #SolidMarket #Games #Game #Platform

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