Collabee’s Post

💡 Ever thought about hiring a marketing agency for your business? Here's why it could be a game-changer: - Gain access to experienced professionals who can boost brand awareness, reach, and sales. - Get fresh, innovative ideas that could transform your marketing strategy. - Save time and money by leveraging the expertise of a dedicated agency. - Benefit from objective perspectives that can uncover new opportunities for growth. What's your take on working with marketing agencies? Share your thoughts and experiences below! #MarketingStrategy #BusinessGrowth #MarketingAgency https://lnkd.in/exgvx3rA

Paul. I just don't have time or big budget for marketing. I'd love to. But just can't justify marketing, I'm too busy with sales. Some of the feedback I get from ex-colleagues. What about generating leads from all of the old clients and candidates on your database, LinkedIn, spreadsheets and top drawers. That's marketing as well 👀 Spend £1 on that marketing campaign and see a ROI of 10+ I've never been a Tik-Tok type of marketer. I've only ever been a build your marketing campaigns out from the people that already know you and you know them. Cost effective marketing. That is the amplifying effect of marketing, taking it from 1-2-1 to 1-2-many. That's why I devised and set up a contractor retention / customer success team, in a previous role as marketing director at a recruitment firm. Doing GTM before it became cool. Marketing does not and should not be expensive. Start small. Reach out to me to discuss Marmalade Marketing's new service about re-engaging with your lapsed clients and candidates. A cost effective way of starting your marketing journey. 🔥 My name is Paul - 24+ years in marketing. I will help GROW your business through marketing. Recruitment Marketing Expert - 15+ years 👍 👍 Liked this post? Want to see more? Ring the 🔔 in my profile and/or follow my hashtag on LinkedIn #paulsmarketinginsights for marketing help, tips and hacks

"Dispelling the myth: Marketing isn't just an expensive cost, but a catalyst of growth and innovation. Embrace the power of ideas and position yourself as a revenue driver in any business climate." Often in many businesses marketing is seen as an expensive cost. A luxury for the good times. Marketing isn't about the $$$ spend it's about the ideas. Be seen as a revenue driver with ideas. Here's a quote from my Marketing quotes series on LinkedIn, this is no 52. ‘We Have Run Out Of Money; Now We Have to Think’ Winston Churchill. For me it means that good marketing isn't about budgets, it's about good ideas. You can now compete with the smallest of budgets and get closer to driving sales, easier than ever before. Here is one of the ideas from my "30 ideas for marketing activity for under £1,000 in your recruitment company". >>> Spend £1,000 on learning as much as you can about Employer Brand and EVP. Put together a simple product for EVP that can be sold as an extra to clients. Think candidate packs, landing pages, stories, FAQs, Glassdoor reviews, benchmarking. Real value-add stuff. This could be sold to clients for additional revenue. Sell 10 of them with your consultants and you'll be a hero. I've got 40 or more ideas for marketing activity for under £1,000 in your recruitment company. All built from my trial and error of 13 years in recruitment marketing at 4 different rec companies. Just DM and I'll send them over. 💰 💰 💰 🔥 My name is Paul, I'm a marketing consultant. CMO for HIRE - flexible marketing services. Ignite your marketing: amplify your sales. 👍 👍 Liked this post? Want to see more? Ring the 🔔 in my profile and/or follow my hashtag on LinkedIn #paulsmarketinginsights for marketing help, tips and hacks

Marketing for non-resourceful companies with minimal or zero budgets can indeed present significant challenges and potentially hinder career growth, particularly for marketing professionals tasked with driving sales and achieving tangible results. Here's why: Limited Reach and Visibility: Without sufficient resources allocated to marketing efforts, non-resourceful companies may struggle to reach their target audience effectively. This limitation can result in low brand visibility, reduced market penetration, and limited exposure to potential customers, ultimately hindering sales growth. Inability to Execute Strategic Initiatives: Marketing professionals rely on resources to execute strategic initiatives such as advertising campaigns, content creation, social media marketing, and search engine optimization (SEO). Without adequate funding, it becomes challenging to implement these initiatives effectively, resulting in missed opportunities to engage with prospects and drive conversions. Lack of Competitive Advantage: In today's competitive landscape, companies must differentiate themselves from competitors to stand out in the market. However, non-resourceful companies with limited marketing budgets may struggle to invest in innovative strategies, compelling messaging, and compelling offers that differentiate their brand and products from competitors. This lack of differentiation can impede sales growth and limit career advancement opportunities for marketing professionals. Ineffective Measurement and ROI: Without sufficient resources allocated to marketing, non-resourceful companies may struggle to measure the effectiveness of their marketing efforts and calculate return on investment (ROI). This makes it difficult for marketing professionals to demonstrate the impact of their work on business outcomes such as lead generation, sales revenue, and customer acquisition, which can hinder career advancement and recognition within the organization. Professional Development Opportunities: Marketing professionals thrive in environments where they can develop their skills, explore new strategies, and drive meaningful results. However, working for non-resourceful companies with minimal marketing budgets may limit opportunities for professional growth and development. Without access to training, mentorship, and resources, marketing professionals may find it challenging to expand their skill set and advance their careers. In conclusion, marketing for non-resourceful companies with minimal or zero budgets can pose significant challenges for marketing professionals and hinder career growth due to limited reach and visibility, an inability to execute strategic initiatives, a lack of competitive advantage, ineffective measurement and ROI, and limited professional development opportunities. #Marketing365 #Marketing #BusinessDevelopmentMarketingAndAdvertising #Advertising #PropertyManager #MarketingLikeCrazy #CrazyMarketingTechniques #StrategiesToMarket

𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘁𝗼 𝗵𝗶𝗿𝗲 𝗳𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺? If you are a non-marketing leader who wants to learn how to build a successful marketing team, this video is for you. I received a question from Terry, who asked me who should he hire first when he needs help with his marketing. My answer is: If you are not sure what marketing strategy or tactics will work best for your business, you need to hire a fractional CMO or a strategic marketer first. They will help you define your marketing goals, target audience, value proposition, and channels. But if you already have a clear idea of what marketing tactic will bring you the most results, you can skip the strategist and hire a specialist directly. For example, if you know that SEO, PPC, or cold outreach are the best ways to reach your potential customers, you can hire an expert in those fields and let them do their magic. Of course, this is a simplified answer, and there are many factors to consider when hiring your first marketing team member. What do you think? Who did you hire first for your marketing team? Let me know in the comments below. 👇 And if you want more valuable insights on how to lead your marketing strategy and team effectively, follow me and stay tuned for more content. 😊 - - - Thank you for reading. If you found value, it would mean a lot to me if you could: 1. 🔄 Repost to help 1 more person 2. 🔔 Follow me Andrei Haret

Why Hiring a Marketing Professional Is a Game-Changer for Your Business In today's fast-paced business landscape, marketing isn't just an option; it's a necessity. But while many companies recognize its importance, not all understand the value of having a dedicated marketing professional on their team. Here's why investing in marketing expertise can be a game-changer for your business: 1. Strategic Vision: Marketing professionals bring a strategic perspective that aligns with your business goals. They understand market trends, customer behavior, and the competitive landscape, helping you chart a course that maximizes growth and visibility. 2. Brand Development: Your brand is the essence of your business. Marketing professionals know how to create and maintain a compelling brand image that resonates with your target audience. They ensure consistency across all channels, from social media to traditional advertising. 3. Customer Connection: Building a strong connection with customers is key to long-term success. A marketing professional can help you engage with your audience in meaningful ways, fostering loyalty and encouraging word-of-mouth referrals. 4. Data-Driven Decisions: Marketing today is all about data. A skilled marketing professional can analyze metrics and derive insights that inform better decision-making. They can measure campaign effectiveness, track customer journeys, and optimize strategies for maximum impact. 5. Creativity and Innovation: Creativity is at the heart of successful marketing. Marketing professionals bring fresh ideas and innovative approaches that set your business apart. They are always on the lookout for new trends and technologies to keep your marketing efforts ahead of the curve. 6. Time and Resource Efficiency: By hiring a marketing professional, you free up your own time to focus on other aspects of your business. They have the expertise to manage campaigns, content creation, and other marketing tasks efficiently, saving you time and resources. 7. Return on Investment: Ultimately, the goal of marketing is to generate revenue and growth. A marketing professional can develop strategies that deliver a strong return on investment, ensuring that your marketing budget is spent wisely. Investing in a marketing professional isn't just about filling a role; it's about unlocking the potential for growth and success. If you're ready to take your business to the next level, consider hiring a marketing professional to guide you on that journey. #marketing #businessmarketing #marketingprofessional #digitalmarketing #gamchanger #marketingstrategy #marketingtips

A few years into building my first business I started getting asked to come work for other business's and help them with their Marketing. I then went down the rabbit hole of Marketing Coordinator, Marketing Manager, VP of Marketing, and Marketing Consultant. _ I was definitely cut out for Marketing, especially in terms of taking a business's foundation and optimizing it, but as time went on I started to realize that in order to produce stellar results for the projects I was working on, it always resulted in me being utterly exhausted. Like I was fulfilling the role of 2-3 jobs, but couldn't figure out what the other jobs were. I just thought that what I was doing was Marketing. _ In June 2022 I was determined to figure out what it was I was really doing so I printed off 200+ pages of my previous work engagements and I dissected all of those pages. _ That's when the answer came to the surface. _ Yes, I was good at Marketing. But I was good at Marketing because I was GREAT at documenting, analyzing, and building processes. _ Documenting was first and foremost my "schtick" and publishing successful Marketing campaigns into the marketplace was a benefit of me leaning into my "schtick." _ When I made that realization, I pivoted the work I did for companies and leaned hard into focusing my attention on building documentation protocols and processes for companies. _ Why? Because if your business is properly documenting, analyzing, and implementing effective processes, things like producing effective Marketing campaigns (and continuing to produce effective Marketing campaigns) becomes a hell of a lot easier. _ I do the unsexy work so when it's time to do the sexy work, the sexy work...works.

Why You Should Hire a Marketing Specialist? If you're serious about growing your business, you should consider hiring a marketing specialist. Marketing specialists have the knowledge and expertise to help you develop and implement a marketing strategy that will achieve your business goals. Here are some of the benefits of hiring a marketing specialist: 1. Save time and money: Marketing specialists can save you time and money by taking care of your marketing needs. This allows you to focus on other aspects of your business, such as product development and customer service. 2. Get expert advice: Marketing specialists have the knowledge and experience to help you develop and implement a marketing strategy that will achieve your business goals. They can also help you stay up-to-date on the latest marketing trends and technologies. 3. Get better results: Marketing specialists can help you get better results from your marketing campaigns. They have the tools and resources to track and analyze your results, so you can see what's working and what's not. Are you interested in hiring a marketing specialist? If so, I encourage you to contact me today. I have the experience and expertise to help you develop and implement a marketing strategy that will achieve your business goals.

Stop neglecting your marketing. It's the lifeblood of your business. Are you attempting to juggle marketing efforts alongside your day-to-day operations? Running your marketing “on-the-side” while handling administrative tasks, customer acquisition, relationship management, product/service development & delivery, plus managing employees… The results typically look something like this: 1. The marketing tasks take up way too much time, effort and resources, so your business suffers. 2. Your marketing efforts become something you try to “fit in”, driving mediocre results at best. Effective marketing is a full-time job that benefits from a team approach. From SEO specialists to social media managers, content creators to email marketers, each role contributes to marketing success, but assembling these experts in-house is challenging and costly. Partnering with Entrepreneur’s Edge provides access to a talented marketing team, managed by a Fractional CMO (me) — at a fraction of the cost. Want to grow your website traffic? Generate more leads? Improve your social media engagement? Get actual replies to your emails? I know the answer is, YES. And with my comprehensive marketing team, you don't have to compromise. When you're ready to discuss your business goals and how my fractional CMO & #marketingservices can help you achieve those goals, DM me and we'll chat. #marketingagency #marketingfirm

Are you looking to scale your business but struggling with limited resources? Hiring a marketing agency can provide expert guidance and support to help you achieve your growth goals. Learn more at @StartGrowthHack