Niamh Sullivan’s Post

How to Make "on brand" choices 100% of the time! If you're a business owner who's a bit scatterbrained and shoots from the hip when it comes to making choices on how to expand your product range, choosing language to use when promoting your business, or even onboarding and recruiting, then the brand pyramid could be a game-changer for you. Grab a piece of paper and work through these levels (FYI, we are working top down just to confuse you!): Level One - Purpose: Ask yourself 'why'. Why did you create your business? Why are you providing the service you are? Why are you doing it the way you are? This is your purpose, your North Star! Use this to help with those tricky choices. Just ask, does it align with our purpose? If it's a yes, then crack on. If it's a no, then pop it to one side because it's just a distraction. Level Two - Vision: The 'one day'. Now you know your purpose, what are you going to do with it? Complete this sentence: 'One day, we will __________.' Does that feel right? If it does, this is the start of your Vision, your future goal to shoot for! Level Three - Mission Now you know where you're heading, you can look at the first rung on the ladder. What do you need to do now to take that first step towards your vision? Write it down and get after it! Level Four - Values Finally, ask what is important to your business. Is it service, creativity, quality? There are hundreds to pick from, but if you had to pick four or five that your business would forever be known for, what are they? Got them? Great, you have just created the foundation of your brand values, which can support your climb to the top! If you can get all of this on paper, sit with it and let it marinate. While it might not be perfect, you have just taken a huge leap towards creating a solid brand core that will help you make on-brand choices each and every time. Need a little help doing it? No problem, drop me a DM, and let's find an hour to chat! Rock on. #brandpurpose #brandstrategy #brandconsultant

Two reasons why business owners don’t build their personal brand on LinkedIn: 1. Lack of time 2. Not knowing how to do it We speak to business owners all the time. And, these two problems always come up. So it’s safe to say we understand their challenges and aspirations. Frankly, we can solve both problems. Browse through the slidedeck below to find out how this works.

What are Your Business Aspirations (and How Will You Get There)? Before you answer, know this: A robust brand foundation is needed for marketing to work. Strategically build your unmistakable brand to stand out, attract ideal customers, power a successful marketing strategy, and boom, your business thrives. But where do you start? What is step numero uno to push your business in the right direction? You’ve probably heard about the importance of creating mission, vision, and value statements. But topics like mission, brand purpose, strategic vision, and the ever-present “Start with Why” get lumped together which leads to head-scratching and stagnation. So let’s work to eliminate confusion, K? This post will do that and more... https://buff.ly/3RrLfre

Today is childrens day. A big snow 🌨️ and no school! For me it's also business owners day... Traffic on the road is down, and everyone is staying home. The beautiful white scenic views, and the relaxing environment are making it for a perfect day to sit, relax, step back, and thinking of the future "on" the business. Keep sipping on that coffee, embrace that storm and let it fuel your creativity and innovation! #celebrand #snowstorm #businessplanning #onthebusiness #strategy --------------------------------- 👉 If you want your team to learn more about branding and how you can help it grow and succeed, I’ll come to your business. You are guaranteed not only to learn a lot but also how to integrate, take action, and see results right away! 🤝 DM me for more information.

"Take a risk and keep testing, because what works today won't work tomorrow, but worked yesterday may work again." -Amrita Sahasrabudhe Tired of investing time and money into your marketing initiatives and seeing nothing in return? Let us help bring the 🐝 buzz 🐝 to your brand! Get clear, tangible results that lead to more freedom and more profit for your successful local business. Book a FREE consultation today: https://bit.ly/3O6FviH

I’m often asked how I came up with our business name. It reflects our core belief: you can design your reputation - you don't have to leave it to chance and you don't have to leave it to other people. Most businesses that I speak to - and I speak to business owners every single day - think, that because they are doing the right thing for their clients, even going the extra mile, then their reputation will take care of itself. And it can, but what about unexpected hiccups? And on the positive side of the coin, you can position yourself ahead of your competitors and create a competitive advantage by proactively creating moments of truth, not just defending your reputation. And that's a fun place to play. #ReputationByDesign #Marketing #BrandReputation

Crafting strategies your business can use is energizing and effective 😎

Leveraging your Personal Brand in Business In today's competitive business landscape, standing out is crucial. Your personal brand is the unique blend of skills, experiences, and values that sets you apart. Let's explore how you can leverage this powerful asset to drive business success. - That's a Collab post with my Friend Noman Younus Hope you guys will love it. 💗

How I grew my personal brand: First, I built a $100M business... Then I shared how I did it. Want to grow your business? Do things worthy of recognition FIRST. Then give back by talking about HOW you did it.

Very true, Leila. Before they hear you tell them how to do it, people are interested in how you applied what you are proposing successfully. In my driving test many many years ago (UK), I remember the ‘show me, tell me’ segment. Although the context is different, the ‘show me, tell me’ principle resonates with Leila’s point here. Show how you did it successfully, then tell how this can be used equally successfully in a different situation. Practical advice should be that, practical.