Omar Lovert’s Post

Conversion doesn’t automatically happen – even when customers mentally commit to buying. If your customer has a product page open on their mobile browser for two weeks without taking any action, they haven't technically converted. Even if they’ve already made the decision to buy. The distinction lies in transitioning from the Information Gathering and Decision Making phases to the stage where they take tangible action. The act of making the payment is the final step in that process. But... ...this is where many companies taper off on their journey. They assume that just because they got the customer to this decision point, just because they have the items in their cart, the conversion is inevitable. It’s the “You can take it from here” approach. But their abandon cart rates beg to differ. Digital Experience Optimization is about improving the entire digital journey – from start to finish. If you want real results, you can’t quit 3/4 of the way through.

When you have accidentally landed in a conversion flow. Way ahead of showing any intent for purchasing. “SURPRISE”, right? … not always … When you are caught by surprise of skipping a few steps, chances are it’s very much an intended ‘fast-forward’. Don’t get tricked by such a #darkpattern. A well optimized user journey is not always - contrary to popular belief - a fast one. It’s a journey where every step feels natural with no surprises.

Headlines on a website matter a lot! And the biggest headline killer: Owners tend to make the headline all about themselves and not about the customer. Tend to customer's pain point and highlight how you are solving it. Makes a personal connection to the visitor and encourages them to scroll down.

In our latest blog post, our CTO Zachary Korman, challenges the common practice of feature-based pricing. Dive into the debate and learn how such pricing models can impact product development, user satisfaction, and the industry as a whole. https://bit.ly/3Ls49u7

It’s hard to read the label from the inside of the jar. Actually, it’s nearly impossible. You’re so close to your brand that it’s almost impossible to understand what it’s like for a new customer. Here’s how that hurts your conversion rate – and how to fix it. Never assume what your customer already knows. You may live and breathe your industry, but what seems obvious to you isn't always obvious. Ask: What questions do first-time users have? What challenges do they face? What information do they need to make a decision? You have to meet your customer where they are and learn to talk to them in ways they understand (not ways that you think they should understand.) That means user testing. Check heat maps to see where users land on your page and where they fall off. Look into the most common questions your customer service team answers. Check the most used search terms on your site (& make sure they match the product descriptions.) It seems simple, but you’d be surprised how few companies really employ this method. They make the mistake that their website should showcase them. When really, every bit of space should focus on serving the customer. That’s how you convert visitors into buyers.

This is how I got a ~30% click rate on an email campaign to validate a new idea. + 17% conversion rate to sign up. 1. Created 3 ICPs that differ on industries. 2. Setup 12 domains & 12 mailboxes. 3. Wrote 4 subject lines & 4 body emails (16 a/b tests) 4. Identified 1 industry significance & 6 golden emails (high open rate & click rate). 5. Doubled down on data as emails started to get warm. Now? Calling everyone that clicked to get their feedback on the entire user journey. After that? Rinse and repeat. This is my journey of building product in public. This week I'm focusing on the following user behaviors: 1. What type of platform do users have the most trust in? (Extension, provider plugin, provider integration) 2. Would they refer us to their colleagues to be the first to try it? 3. How are sellers going to react to automatic replies? Building in public is fun.

Use your money to: 1. Increase Conversion Rates 📈 2. Understand User Behavior 🧠 3. Invest in A/B Testing Tools 🛠️ Use your time to: 1. Optimize Copy 📝 2. Improve User Experience 🎨 3. Test and Iterate 🔄

Personalization in BC is such a super tool; taking the time to setup your pages so that they work for you is really a game changer. Too many users are a bit scared of personalization, so here's some steps to explain changing FactBoxes on various pages. https://lnkd.in/gGrtrGK5

How many users do I need to run a significant test? A question that's asked a lot, but needs to be turned on its head a little to get to the answer. What is a significant test? - One where you're able to detect a clear change in behaviour as a result of your variation. How do we achieve clarity? Either in the magnitude of the change, i.e. big swing in conversion rate, or with volume i.e. proving the change through heaps of users. So how many users do you need? - If the swing is small, you need a lot of users. - If the swing is huge, you don't need many at all. Let's say for example that you're targeting a segment of users who barely convert - CR is almost 0%. How many users do we need in our test to prove your variation works? Well, if some users convert where none ever did before, that's a good result and easy to pick up. - Control: 10 users, 0 conversions - Variation: 10 users, 10 conversions - 100% chance to beat control, p < 0.001, significant. Should more users see the test? Ideally, yes, if the site has traffic. Does it matter THAT much? No. Should you tell the business you're making them Infinity% more money? No. But if these are Bugattis, are they going to be mad at you for selling more? No. Most people focus on tiny tests. Pushing something small around, removing something tiny, little bits of copy, small bits of friction, nothing that really grabs a bunch of users who aren't converting and gives them something wholly different. And then we run tests for ages and don't see significance often. If traffic is a concern, take bigger swings. Don't just focus on affecting next-click metrics. Work out how to hit on a key problem that creates +20%, and at that point, even a small amount of traffic will prove the change.

Forget Typing, Scan Your Way to More Customers with Google Maps QR Codes (Maybe) Have you ever seen a news snippet about a new Google Maps feature and thought, "There has to be a quicker way for people to find this information"? Well, according to a recent article by Barry Schwartz on Search Engine Roundtable (https://lnkd.in/gXN9RHg4), Google might be testing just that: QR codes for Business Profiles! Imagine this: a potential customer finds your business on their computer, but they're on the go and want to save your location for later. Bam! They scan the QR code displayed on your Business Profile and instantly have your details on their phone. Easy, right? While this feature is still under testing, it has the potential to streamline the customer journey and boost mobile engagement. But is it a game-changer, or just a QR-curiosity? Here's the thing: QR codes have been around for a while, and their effectiveness can be debated. However, in the right context, they can be a handy shortcut for mobile-minded customers. So, what do you think? Are QR codes on Google Maps a welcome addition, or a technological relic? Let us know in the comments!