Maria Litarova Copywriting Agency

📌 CONTENT OR FUNNEL . Some thoughts on the question "does content help in sales or should we focus on funnels?" . What's important? ⤵️ . ◾️ Content is the foundation of design ◾️ Funnel is an auxiliary tool . 👉 For the funnel and other additional tools (targeting, advertising, hashtags) to work, first of all, you should fill the resource with relevant content, take care of the visuals . ❗️Tool is not the main method of promotion. If you want fast and high-quality promotion, you should focus on content and creating a harmonious visual that emphasizes the message: . ◾️ activity ◾️ skill ◾️ strengths ◾️ you and your brand . 👉 After the database, we add auxiliary tools - funnels (sales pitches, perpetual stories, posts, podcasts, etc.) . 📍First, we create relevant and high-quality content, because this is the basis of growth . Maria Litarova's copywriting agency has 7 years of experience in creating content that will increase your sales 🚀 . . ➡️ To order content for your website or blog ⤵️ https://lnkd.in/d5iCaUwq . . . #copywriting #copywriting #writing #writing #content #contentforbusiness #contentforblog #content #contentcreation

📌 CASE STUDY "5 TEXTS ABOUT PROFESSIONAL DTF PRINTERS" . 👉 Client: DIAS JET - a company engaged in the development of professional DTF foils, printers, solid powder and many other materials for DTF printing . ◾️Website: https://diasjet.pl/ ◾️Promotion market: Europe, Poland ◾️Requirements: uniqueness 100% according to Duplicheсker (screen),literacy, spelling by LanguageTool (screen), checking for AI-generated content (screenshot), character count without spaces (according to statistics) . 👉 Terms of reference, brief, requirements ◾️Language: Polish ◾️Word count: up to 5000 characters ◾️Strict adherence to the number of characters ◾️The text should contain headings, each of 2-3 paragraphs should be unique and original ◾️Use of headings H1, H2, H3 ◾️The uniqueness according to https://lnkd.in/dadVhSyf is not less than 90%. . Deadline: 4 days . 👉 Difficulties: ◾️English language proficiency - at least B2 Develop a structure, write concise names H1, H2, H3 ◾️Reduce the water content of the text to 95% ◾️Classic content nausea - no higher than 4, academic - up to 8 ◾️Verification: screenshot from the relevant service 9-10 points, 90-100%. . 👉 Stages of the agency's work: ◾️Receiving the TOR from the client Niche research, review of competitors' websites Selection of the author, familiarization with the TOR ◾️Writing articles in English ◾️Editorial review. Additional checks: 100% uniqueness - Duplicheker, spelling - LanguageTool, plagiarism check - Grammarly, AI content check and character count Sending the work to the customer for review ◾️Receiving comments and making corrections ◾️Acceptance of the finished work . 👉 The result Strict adherence to the ToR is the first step to success. Do everything right - you will get a high check and success. By the way, the articles were accepted by the customer. . Order a description of services https://lnkd.in/d5iCaUwq

📌 QUALITY OR QUANTITY CONTENT? . Creating optimized content is about hitting the right keywords, authenticity, expertise, and originality . ❓️Quality or quantity: what's the difference? . The key to ranking on a search engine's results page is to provide "useful, reliable information that is primarily created for the benefit of people. Google advises to prioritize "human-centered content" over "search engine-centered content" . Efforts should be focused on 4 areas . ◾️Ideas. From demonstrating the value of expertise in a professional field to providing tips on how to handle your first report, the ideas page is where the team's experience and credibility in solving various business problems is highlighted ◾️Hubs. Clients often need us to act as an extension of their team. No matter how highly specialized and technical the topic, it's important for clients to know that the company can easily connect to their team and scale as needed ◾️Structure. With a clear structure and authoritative text, clients can trust us as experts in a wide range of areas ◾️Launching internationally . 👉 Showing, not telling, is the golden rule when it comes to copywriting. And by demonstrating the value of quality content, we help businesses grow and inspire change . . . #copywriting #writing #content #seo #seowriting #searchoptimization #seocopywriting

📌 CASE STUDY "CONTENT FOR A PHARMACEUTICAL COMPANY'S WEBSITE" . ⏩️ Client: NOVEHA is a pharmaceutical company that aims to revolutionize the way people think about healthy living. . ◾️ Website: https://noveha.com/ ◾️ Promotion market: Europe, USA. ◾️ Requirements: uniqueness 100% according to Duplicheker (screen), literacy, spelling by LanguageTool (screen), checking for AI-generated content (screenshot), character count without spaces (according to statistics) . ⏩️ Terms of reference, brief, requirements ◾️ Language of writing: English ◾️ Volume: 2100 characters per article. Total length: 15,000 characters ◾️ Sentences should not be too long to make it easy to read and understand the information. ◾️ No more than 200 characters per sentence ◾️ The text should contain headings, each of the 2-3 paragraphs should be unique and original ◾️ Paragraphs up to 800-1000 characters ◾️ The text should be interesting and useful for the client so that they can get the necessary information. Write as little "water" as possible Use of H1, H2, H3 headings Uniqueness according to https://lnkd.in/dadVhSyf is at least 90%. . ⏩️ Deadline: 6 days . ⏩️ Difficulties: ◾️ English language proficiency - at least B2 ◾️ Develop a structure, write concise names h1, h2, h3 ◾️ Reduce the water content of the text to 95% ◾️ Classic content nausea - no higher than 4, academic - up to 8 ◾️ Verification: screenshot from the relevant service 9-10 points, 90-100%. . ⏩️ Stages of the agency's work: ◾️ Receiving the TOR from the client ◾️ Niche research, review of competitors' websites ◾️ Selection of the author, familiarization with the Technical Task ◾️ Writing articles in English ◾️ Editorial review. Additional checks: 100% uniqueness - Duplichecker, spelling - LanguageTool, plagiarism check - Grammarly, AI content check and character count ◾️ Sending the work to the customer for review ◾️ Receiving comments and making corrections Acceptance of the finished work . ⏩️ The result The team of the copywriting agency wrote 10 articles for the pharmaceutical company's website within the specified time frame. Although the deadlines were short and the niche was specific, the authors coped with the task. Thanks to the professional approach of the Agency's team to work, we have successfully closed another order . 👉 Order content for the pharmaceutical niche ⤵️ https://lnkd.in/d5iCaUwq . . . #copywriting #article #writing #content #case #articlewriting #englishwriting #text #texts

📌 SHARE THE LATEST REVIEWS . We recently successfully placed an order for texts about the crypt . ⏩️ Other reviews can be found on Google Maps . . . #copywriting #writing #content #contentwriting #article #client #clients

📌 4 TRIGGERS THAT WILL ATTRACT ATTENTION . 👉 Or how to write a lead paragraph for an article . Let's share some tips ⤵️ . ◾️Conflict - attracts attention; the reader is interested to know how it will end . ◾️Intrigue - does not inform immediately, makes the reader interested in something controversial . ◾️Pain - tap into the reader's "pain" and then offer a solution. This method is somewhat similar to the previous one . ◾️Immersive content - create a context with stories, actors, and actions using active verbs . Ice ⤵️ . ⏩️ The lead reveals the whole essence of the text, adds additional value using several methods: conflict, intrigue, addressing the "pain" of the target audience, immersion in the content . . . #copywriting #writing #article #content #text #contentwriting #article

📌 SELF-EDITING OF THE TEXT: THEORY OF 3 DRAFTS . ➡️ The team of Maria Litarova's copywriting agency shares insights from the Creative Practice Marathon . Learn more about the 3-drafts theory ⤵️ . ➡️ It's a system that allows you to edit your own texts no matter how picky you are about your work . There are three filters through which you pass your own text: from the idea to the publication or sending to the client . At the first stage, write out your thoughts in a draft, structure the information from primary sources. At this stage, it's important not to edit anything, just write. . ➡️ Stage 2 It is very important that a certain amount of time passes between each stage, so let the text rest, change the environment, and then quickly re-read the text. Start making edits from the most problematic places. Remove sentences that are not relevant to the topic . William Zinsser writes about "parenthetical garbage" in his book Text-Pex-Shmex. The author emphasizes the constructions and words that make the text difficult to read . ▪️Insertions: say, suppose, for example ▪️Generalizations and imprecise definitions: there is a lot of everything, approximately ▪️Amplifiers: very, maximally, absolutely ▪️Evaluating definitions: good, expensive, high-quality ▪️Time parasites: in our time, in the modern world ▪️Verbal nouns: to carry out activities, to carry out repairs ▪️Modality: you can learn, you need to learn . ➡️ How can you make your text easier to read? . ▪️Mix short and long sentences ▪️Give context ▪️Make the transition from simple to complex . ➡️ At the 3rd stage: . ▪️Analyze competitors' texts, then analyze yours ▪️Think about the haters ▪️Read the text out loud . ➡️ You need this theory because: . ▪️it helps you to find "fat tricks" and make corrections yourself ▪️you are in the role of an editor . ➡️ Was it useful? In the following posts, we will share a selection of literature that will help you create high-quality content . . . #copywriting #writing #writers #copywriters #article #text

📌 ABOUT ARCHETYPES AND THEIR ROLE IN BRAND DEVELOPMENT . 👉 Archetypes are emotions and images within us, thanks to which marketers create an invisible connection between the brand and the consumer . A brand can have one or several archetypes . From history ⤵️ . The inventor of the archetype is the Swiss psychologist Carl Gustav Jung. He singled out 12 archetypes, which can be divided into 4 groups: ▪️Freedom ▪️Individualism ▪️Belonging ▪️Order . ➡️ "Child" - innocent brands that want to create harmony around themselves, often emphasize friendship, childishness and closeness with relatives. Examples: Coca-Cola, McDonald's, Nintendo . ➡️ "Sage". They teach and support their audience, help. (Google, Intel, Philips) . ➡️ "Researcher". They promise a new, memorable experience. Inspired by travel, new discoveries and thrills (Jeep, Red Bull, GoPro) . ➡️ "Hero". Has strong communication links, showing its consumers in advertising as strong and independent (Nike, Adidas, FedEx, Marlboro, BMW) . In the following posts, we will talk about other archetypes. Send a reaction if it was interesting 🙌 . . . #copywriting #article #writing #content #contentwriting #brand #brands

📌 HOW TO INTEREST THE TARGET AUDIENCE? . Maria Litarova's copywriting agency shares some life hacks that will help you create content quickly ⤵️ . ◾️Brevity is the sister of talent. Scientists have proven that the longer the sentence, the more difficult it is to understand . ◾️The degree of comprehension of the text: 10% - 43+ words, 80% - 14 words, 100% - 8 words . ◾️So people are more receptive to sentences between 14 and 17 words long . However, there is another opinion. Some copywriters emphasize that it is long sentences that can attract attention, evoke an emotion that will build the loyalty of the reader ✏️ . But the human brain perceives rhythmic information better . So we offer some life hacks that professional copywriters use ⤵️ . The rhythmic alternation of short and long sentences is the secret of success . . . #copywriting #Text #writing #content #webcontent #audiences #writer #contentcreation #seo

📌 WHAT DO OUR CLIENTS SAY ABOUT US? . We share the latest reviews for June 2024 🙌 . . 📌 Other reviews can be found on the page of the Head of the agency . ➡️ Want to order content for your website or blog? Write to us on Telegram to discuss the terms of reference. Write to ⤵️ 🔜 https://lnkd.in/d5iCaUwq . . . #copywriting #writing #writing #recommend #content #web #recommend #content #content #copywriting_in_Ukrainian #copywriting_in_English #copywriting_in_Russian #copywriting_in_Ukrainian #copywriting_in_Russian #copywriting_languages