Sebastian Iwanowski’s Post

ROAS +95% year on year, month one (1!!) of ads? My client is a mid-level price point B2C brand, in the interiors industry. Starting out partnership, we decided that a full remix of their advertisement on Meta was needed, even though the setup "usually performs pretty well". What happened? YoY, Cross funnel: Ad spend: -79% ROAS: +95% CTR: +255% CPA: -4% How did we do it: 🎯 Increasing relevance: Moved from a broad audience, to a context/interest-based audience, built with the customer through signal-mapping 🚦 ❤️ Introducing inspiration: Introducing carefully designed brand-creatives in upper funnel, with no focus on product, but full focus on lifestyle-benefit 🚪Catalog Optimisation: making the experience of dynamic product ads better, by excluding invaluable products, products at higher price points, and adding design elements such as frames to create a cohesive brand experience. Lessons 💸 Start out with a smaller budget to get your base right; and focus your evaluation on conditional metrics - i.e ROAS, CTR, Eng.% etc. Once you know you got it right, scale. 🧪 Don't test too soon. The first week of this setup, didn't look quite as good as I wanted it to - the machine needs time to get going. My rule is, don't test within the first month. 🧑🏼🎨 Understand, that audience and creative are the two things most likely to set you apart- you can have the perfect *technical* setup; but without spending the time to understand audience signalling, AND, creatives throughout the funnel, you'll never be able to take it to the next level. Now, we start testing 🧑🏼🔬

10 DTC Static Ads You Need To Run 💰 1. Product Features & Benefits Callout E.g. RYZE - strong headline - highlights features (ingredients) - followers up with benefit (e.g. "focus", "stress relief") - contrasting colours - CTA "Try It" 2. Article Style E.g. West & Willow - PR article for authority - descriptive headline - product focused imagery - cute dogs for bonus points 3. Us vs Them E.g. True Classic - Clear split down the middle - noticeable difference in quality/fit with same model - highlights negatives of 'them' vs positives of 'us' - before/after effect 4. Social Reaction/Comment E.g. Teenilicious - Products front and centre - UGC feel to image - product in use - FB comment screenshot over hyping up the product - stands out and stops the scroll 5. Sale Static e.g. Crumble - highlight multiple products - clear text pushing sale - clear offer - clear added incentive - clear CTA 6. Guerrilla Marketing Social Post e.g. Shortform - looks like organic social post (authority) - highlights step by step on how to get - clear benefit/outcome - showcase product imagery 7. Phone Reminder / Push Notification e.g. Good American - Product imagery in back - Phone notification to stop scroll - Clear offer - Clear CTA in normal UX form 8. Bold Claim E.g. Nutriseed - Social proof banner - Bold Claim - Product mix/imagery - Reviews for authority - Risk-reducing guarantee highlighted 9. Review over happy customer E.g. unsure (lol) - happy customer - holding product - review highlighting common pains + successful outcome 10. PR Authority Push E.g. PetLabCo - List PR placements - Product imagery - Clear offer Examples found on CreativeOs - Fraser Cottrell What creatives are you seeing work right now? #marketing #creativestrategy #ecommercemarketing

Remember when marketing used to be all about catchy slogans, flashy billboards, and catchy jingles? 🌟 Well, times have changed. 📱💻 Today's technology is advancing at an exponential rate, and if you want to stay competitive, you need to keep up with the times. 🚀 That's why I'm here to tell you that the marketing strategies of today won't cut it in the future. ⏳ The technology of tomorrow won't support the same tactics we're using today. It's time to embrace the power of WebAR! 🌐📲 So, what is WebAR, you ask? It's Augmented Reality (AR) that runs right in your web browser, no app required. It's a game-changer for marketers looking to create immersive and interactive experiences for their audience. 🙌 Here's why WebAR is the future of marketing: 1️⃣ Engagement: WebAR allows you to create interactive experiences that grab your audience's attention and keep them engaged. According to a study by Retail Perceptions, 61% of shoppers prefer stores with AR experiences. 🛍️ 2️⃣ Accessibility: Unlike traditional AR, WebAR doesn't require users to download a separate app. It's as simple as clicking a link or scanning a QR code, making it easily accessible for everyone. 💪 3️⃣ Shareability: WebAR experiences can be easily shared on social media platforms, allowing your audience to become your brand advocates. According to a study by Forbes, 82% of consumers trust recommendations from their peers over traditional advertising. 🔁 4️⃣ Measurement: With WebAR, you can track user interactions, gather valuable data, and measure the success of your campaigns. This allows you to optimize your marketing efforts and make data-driven decisions. 📊 The future of marketing is all about creating personalized, interactive, and memorable experiences for your audience. With WebAR, you can take your campaigns to the next level and leave a lasting impact on your customers. 💥 So, are you ready to embrace the future of marketing? Don't get left behind! Start exploring the possibilities of WebAR and unlock a world of innovative marketing experiences. 🌐🚀 #Marketing #WebAR #FutureTrends

Marketing Measurement: New guidelines aim to define measurement metrics for AR campaigns Two Industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns. #marketing #measurement #measurementandanalytics #ar #augmentedreality #marketingtechnology #marketingtech #advertising #ads #adstrategy

🚀 Real Estate Marketing Beyond the Basics - Part 2 💼 The journey to advanced real estate marketing continues! Ready to amplify your strategies and redefine industry standards? Let's dive deeper into the realm of innovation and client engagement: 📡 Live Video Marketing: Embrace the power of live video. Whether it's property walkthroughs, market updates, or Q&A sessions, live videos create real-time connections and foster authenticity. 🌐 Cross-Platform Integration: Seamlessly integrate your marketing efforts across platforms. Ensure consistency in messaging and branding, reinforcing your identity in the minds of your audience. �� Create Interactive Experiences: Develop interactive experiences for your audience. From interactive property maps to quizzes about the real estate market, engagement is key in the digital age. 📈 Smart Retargeting Campaigns: Implement smart retargeting campaigns. Use data to retarget website visitors with specific content or listings, keeping your brand at the forefront of their minds. 🎙️ Podcast Sponsorship or Creation: Explore the world of podcasts. Creating your own podcast can position you as an industry influencer and reach a diverse audience. 📚 E-Book or Document: Establish authority by creating e-books or documents. Share valuable insights, market trends, or guides that showcase your expertise and provide value to your audience. 📲 Augmented Reality (AR) Integration: Experiment with augmented reality. AR can provide virtual property tours or interactive experiences, creating a futuristic and engaging approach to showcasing listings. Your journey to redefine real estate marketing is in full swing! 🌟 Share your latest strategies and experiences in the comments. 💬 Let's collectively push the boundaries of innovation in our industry. Stay tuned for our next post, where we'll dive deeper into more advanced marketing techniques 🤗🌐 #realestatemarketingtips #marketing #realestate

Designing Pre-Sell Pages That Convert Visitors into Customers 🌟🛍️ #poweredbyorcas 🧩 Custom Tailored to Fit Your Brand: Each pre-sell page is uniquely tailored to reflect your brand’s voice and style, creating a consistent and immersive experience. 🕵️ In-Depth Audience Analysis: We delve deep into understanding your audience's needs, crafting pre-sell content that directly addresses their specific pain points and aspirations. 📑 Clear, Concise, and Convincing Copy: Our copywriting experts create clear, concise, and convincing content that communicates the value of your offerings compellingly. 💡 Highlighting Unique Selling Propositions: We emphasize your product's unique selling propositions, distinguishing it from competitors and highlighting its unique benefits. 👁️ Visual Appeal and User Engagement: Combining aesthetics with functionality, our pre-sell pages are designed to be visually appealing and engaging, encouraging users to explore and learn more. 🔗 Seamless Integration with Sales Funnels: These pages are seamlessly integrated into your broader sales funnel, aiding in the smooth transition of users through different stages of the buyer’s journey. 🔎 Focused on Conversion Optimization: Every element on the page, from layout to content, is optimized for conversion, pushing towards the end goal of making a sale. 📊 Real-Time Data Utilization: Utilizing real-time data, we continuously tweak and optimize the pre-sell pages for changing trends and customer behaviors. Craft high-converting pre-sell pages with ORCAS. Where every click leads closer to a sale. #poweredbyorcas

Here are the top 5 ad creatives I found (here → getads.co/app) this week and the one thing that makes each one stand out: 1️⃣ Spacegoods: Social Proof: "1 of 125,000+ satisfied customers" - This line adds immense credibility, making the ad trustworthy and compelling. Without this, the ad would lack the authority that drives trust and conversions. 2️⃣ MarketerHire: Humorous Comparison: The bike vs. rocket analogy - This playful visual comparison highlights the efficiency of using MarketerHire memorably. Without this element, the ad would be less engaging and its message less clear. 3️⃣ ALT. Fragrances: User Testimonial: Featuring a real comment from a satisfied customer - This authentic testimonial provides powerful social proof and relatability. Without it, the ad would lose the personal touch that makes it so convincing. 4️⃣ monday.com: Before and After Visuals: The Rubik's Cube analogy - This visual comparison effectively demonstrates the transformation that Monday CRM offers. Without this clear visual representation, the ad would be less impactful and harder to comprehend quickly. 5️⃣ Instantly.ai: Relatable Problem Statement: "Wait, you’re still manually personalizing cold emails in 2024?" - This question directly addresses a common pain point, immediately capturing attention and making the audience feel understood. Without it, the ad would be less engaging and persuasive. These key elements are what make each ad so effective, what do you think? Like posts like this? Follow and repost for more. ♻️ ______________ #GetAds #Marketing #AdCreatives #DigitalMarketing #Advertising #MediaBuying

𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐨𝐮𝐭! 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐇𝐞𝐥𝐩𝐟𝐮𝐥 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐂𝐓𝐀 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 🎯 𝐁𝐞 𝐂𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜: Ensure your CTA conveys a clear and specific action you want users to take. Avoid vague language and provide a straightforward direction. 🚀 𝐔𝐬𝐞 𝐀𝐜𝐭𝐢𝐨𝐧-𝐎𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐕𝐞𝐫𝐛𝐬: Utilize powerful action verbs in your CTA to prompt immediate engagement. Examples include "Buy Now," "Subscribe Today," or "Get Started." 🌟 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐒𝐞𝐧𝐬𝐞 𝐨𝐟 𝐔𝐫𝐠𝐞𝐧𝐜𝐲: Encourage immediate action by incorporating time-sensitive phrases like "Limited Time Offer," "Last Chance," or "Act Now." 💰 𝐎𝐟𝐟𝐞𝐫 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬: Give users a reason to click by offering enticing incentives, such as discounts, free trials, or exclusive content. 👍 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐕𝐢𝐬𝐮𝐚𝐥𝐥𝐲 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭: Ensure your CTA stands out on the page using contrasting colors, bold fonts, or eye-catching buttons. 📱 𝐌𝐨𝐛𝐢𝐥𝐞-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐃𝐞𝐬𝐢𝐠𝐧: Optimize your CTA for mobile devices, ensuring it remains easily clickable and visible on smaller screens. 🔗 𝐄𝐧𝐬𝐮𝐫𝐞 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Align the CTA with the content and context of the page to enhance its effectiveness and credibility. 👥 𝐔𝐬𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Tailor CTAs to specific audience segments, addressing their unique needs and interests. 🧪 𝐀/𝐁 𝐓𝐞𝐬𝐭 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐂𝐓𝐀𝐬: Experiment with various CTAs to determine what resonates best with your audience and yields the highest conversion rates. 📈 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞: Continuously monitor the performance of your CTAs and make data-driven adjustments to improve their effectiveness over time. #Digitalmarketing #digitalcampaigns #marketingcampaign #digitaladvertising #cta #digitalmarketingtips

🚀BRANDING TIPS from iDilsh Network 🎁 ⚡ Designing for Conversions: Tips for High-Performing Ads ⚡ As designers and marketers, we all want to create ad campaigns that drive tangible results and conversions. But in today's crowded digital landscape, simply having eye-catching visuals isn't enough. You need a strategic approach that blends persuasive design with data-driven optimization. 👇Here are some tips for designing high-converting ads: 1️⃣ Craft a clear, benefit-driven value proposition. Don't just describe your product/service - highlight the core benefit it provides to hook audiences in.  2️⃣ Use compelling visuals that reinforce the message. Visuals and copy should work in synergy to convey the main point quickly and memorably. 3️⃣ Optimize for mobile-first experiences. More users are engaging with ads on smaller mobile screens, so prioritize responsive, tap-friendly ad designs. 4️⃣ Implement strategic calls-to-action (CTAs). Make the next desired action obvious with a clear, actionable CTA button or message. 5️⃣ A/B test continuously to optimize and iterate. Regularly test different messaging, creatives, formats etc. to see what resonates best with your audience. At the end of the day, high-converting ads come down to delivering the right message, to the right people, in an engaging and frictionless way across channels and devices. ✨What are some of your top tips for designing ads that drive conversions? Share your insights in the comments! #DigitalMarketing #AdvertisingDesign #ConversionRateOptimization #AdsDesign #DataDrivenDesign

Print Advertising is a $67.3 billion market (BusinessWire).   But there's no way to track user engagement. Can you do that? 🤯     Billions of dollars spent on print advertising every year with absolute zero insight about user engagement KPI.   It's the same trend ongoing for many decades (even centuries).     How to improve print advertising ROI and effectiveness? Can you track engaged users from print ads & increase conversion?     Yes, you can. WebAR can play marvel in print ads world. It's super easy to reach a massive audience with WoW experience. No fancy app - just scan a QR code from ads - AR comes alive. Brands can track every single engaged user from printed ads.     Magazine, books, flyers, billboards, posters - any print ads can bring immersive AR experience for the users.   𝐑𝐞𝐬𝐮𝐥𝐭: Better Targeting, High Engagement, Higher Conversion      If you like my post then   🔔 Ring the bell on my Profile 👉 Follow Me for AR insights 🤝 Connect with me   Video Credit: AR built by Marvin XR - WebAR Studio platform   #augmentedreality #ar #webar #creativity #marketing #printadvertising #challenge #solutions #roi #business #brandreputation #userexperience