EssenceMediacom Ireland

As a season of sports and summer film blockbusters begins we were sparked by the recent debate caused by Gary Lineker's choice of jumper whilst on TV. (spoiler, it was from his own range) Product placement is a massive industry but with lines getting blurred due to the rise of influencer marketing we thought it worthy of a closer look. #breakthroughs #newcommunicationseconomy

Although there have been recent controversies 'Influencer' marketing continues to be on the rise. Graduate Account Executive Sarah McMahon examines the pro's and cons of this emerging channel. #breakthroughs #newcommunicationseconomy

Rowan Struwig is our latest team member to be featured in Silicon Republic latest edition. Read his thoughts on the continuing cookie conversation via the link. #cookielessfuture #essencemediacomireland #digitalmarketing

With the Euro's about to start our minds have wandered to thoughts of leadership and teamwork. We explore these themes in this weeks newsletter, and remember that the collective effort is always more powerful than that of the individual. #breakthroughs #newcommunicationseconomy

As we move from conspicuous to inconspicuous consumption graduate Account Executive Peter Killalea asks whether the mania for the logo in the luxury sector is fading away. #breakthroughs #newcommunicationseconomy

Our graduates today are the leaders of tomorrow. So we're pleased to share a few thoughts on marketing from some of our future leaders in this weeks edition of In Essence.

With 'self-improvement' content overflowing on social media Graduate Account Executive Andy Farrell argues that some brands are well placed to allow human beings to occasionally show some vulnerability and embrace ordinary flawed people doing great things. #breakthroughs #newcommunicationseconomy

We hear a lot about the decline of traditional retail but are we getting carried away? As Graduate Account Executive Ellen Griffin argues, the two channels are not mutually exclusive. Human beings like experiences. #breakthroughs #newcommunicationseconomy

As part of our series of perspectives on marketing from more junior members of the team, Katie Warren, Account Executive, writes about the Power of Pink, and how brands have used it's positive connotations to enhance their brand. #breakthroughs #newcommunicationseconomy

Last week Business Director Rachel Costello wrote about her experiences as an 'older' person working in the marketing industry which clearly resonated with many. Different perspectives are important though so we asked our more junior members to give us their thoughts. This week our Graduate Account Executive Glory Joseph starts our series of articles by those new to our industry with a perspective on how marketing isn't just a 'great idea' there's a whole lot more to it than that. #breakthroughs #newcommunicationseconomy