In youth we learn
Hi, it’s Rachel here,
I put the word out a few weeks ago that we wanted opinion piece contributions from a wider pool in our business. As is often the case in many agencies it’s often the usual suspects who write most of the thought leadership.
But I couldn’t have been more pleasantly surprised. Pretty much all our juniors put their hands up and put pen to paper, or fingers to keyboard in the modern vernacular.
We’ve unearthed a rich stream of voices that have something to say and although not experienced in this industry just yet, their opinions are thoughtful and thought-provoking in equal measure.
We’ll be sharing more from our grads in the coming weeks but in case you missed them, here’s four fresh perspectives to get you started.
Stay curious
Rachel
Glory Joseph starts our series of articles by those new to our industry with a perspective on how marketing isn't just a 'great idea' there's a whole lot more to it than that.
Katie Warren, Account Executive, writes about the Power of Pink, and how brands have used it's positive connotations to enhance their brand.
We hear a lot about the decline of traditional retail but are we getting carried away? As Graduate Account Executive Ellen Griffin argues, the two channels are not mutually exclusive. Human beings like experiences.
With 'self-improvement' content overflowing on social media Graduate Account Executive Andy Farrell argues that some brands are well placed to allow human beings to occasionally show some vulnerability and embrace ordinary flawed people doing great things.