Although there have been recent controversies 'Influencer' marketing continues to be on the rise. Graduate Account Executive Sarah McMahon examines the pro's and cons of this emerging channel. #breakthroughs #newcommunicationseconomy
EssenceMediacom Ireland’s Post
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The Power of Micro-Influencer Marketing in Digital Strategy: Unleashing Authentic Engagement
The Power of Micro-Influencer Marketing in Digital Strategy: Unleashing Authentic Engagement - Digital Marketing Agency | SHRIYAI DIGITAL
https://shriyaidigital.com
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🔴 *Marketing Lessons Learned from High-Profile Campaign Failures* 🔴 🔸 Avoiding a marketing disaster is more than just luck - it's about understanding your audience deeply. 🔸 From Kendall Jenner's Pepsi mishap to Jaclyn Hill's lipstick backlash, each campaign failure reveals crucial lessons for brands. 🔸 Learning to navigate the fine line between creativity and insensitivity is key to crafting a successful marketing strategy. 🔸 Research is the backbone of impactful campaigns - knowing your audience and social context can make or break your marketing efforts. 🔸 Brands must prioritize authenticity, social consciousness, and clear communication to ensure their campaigns resonate positively with their audience. 🔸 Crisis management isn't just damage control - it's a vital aspect of building and maintaining trust with consumers. 🔸 Remember, in the world of marketing, the right approach can lead to success, while missteps can quickly turn into viral misfortunes. https://lnkd.in/dymb85HZ
Influencer Marketing Campaigns That Went Wrong | ProfileTree
https://profiletree.com
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Gen Z has reached 27! Yeah, old enough to hire lawyers. ' guess it's time to switch gears and start paying closer attention to what motivates: 1. their purchasing decisions. 2. their preferred social media platforms. 3. their values and beliefs. 4. their sustainability concerns. 5. their brand loyalty factors. 6. their digital engagement habits. 7. their desire for personalized experiences. 8. their influence on consumer trends. 9. their use of technology in shopping. 10. their engagement with influencer culture. Just read an article that might help with some of that. https://lnkd.in/e8szvwpk #GenZ #legalmarketing #legalcopywriter
Council Post: How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z
forbes.com
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So #diversity really applies to any type of #influencer marketing and brand recognition to hit those pockets of potential new customer base. We do offer that here in #LATAM with our UGC Colombia offering. This market is really untapped... But great read below, let me know if you are looking for diversity in your short-video marketing product offering. #viralmedia #marketingagency #contentmarketing
Marketing can’t just be diverse–it has to be diverse-first
marketingdive.com
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We're getting real over here to recognize the subcultures within culture so we can go all in on adding real value. Getting that right first and foremost, then the brand building comes naturally.
Thank you to Sam Anderson and The Drum Network for the opportunity to share my thoughts on the next generation of marketing agencies. Read on to see why 160over90 thinks of consumers in a similar way to multihyphenate celebrities. The Drum #TheDrumNetwork #Endeavor https://lnkd.in/eviZmmub
Consumers are multihyphenates. With a new strategy, agencies can become them, too
thedrum.com
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Social media marketing is going niche Mass blasting content is out. Engaging with hyper-targeted communities is in. Savvy brands are focusing on private Facebook Groups, Reddits, and other intimate online spaces to have real conversations with their customers. The key is investing in skilled community managers who can moderate discussions and truly understand the unique culture of each group. Social listening tools will be a must-have to keep a finger on the pulse of what these communities care about. I predict more marketing dollars will flow to building and nurturing these highly engaged micro-audiences. Will this be the new standard in social media marketing? Read more in this article from Marketing Brew: https://lnkd.in/gCu_Wr_q ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.
How brands are using the comments sections to drive results
marketingbrew.com
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Hey there! So, let's talk about today's marketing scene—it's like a wild rollercoaster, right? We've moved way beyond just TV ads and billboards. I mean, don't get me wrong, those classics still have their charm, but now we've got this digital jungle to navigate. Social media is like the cool kid in town, dictating trends and influencing opinions. Brands are trying to be all relatable and meme-friendly to win over the hearts of the online tribe. It's like, if your product isn't Instagrammable, does it even exist? But hold on, there's more! Personalisation is the name of the game. The era of one-size-fits-all is so yesterday. Now, marketers want to know you better than your best friend. They're collecting data like it's the new gold rush, all in the name of tailoring their pitch to your preferences. And let's not forget about influencers—they're basically the modern-day word-of-mouth advertisers. It's not just about selling a product; it's about selling a lifestyle. If Kylie Jenner uses it, suddenly we all need it, right? But hey, ethical concerns are also crashing the marketing party. People are more conscious than ever, and they want brands to stand for something beyond just profits. Sustainability, social responsibility, all that jazz—it's like consumers are holding brands to a higher moral standard. Oh, and the rise of video content is insane. TikTok, YouTube, you name it—short, snappy, and attention-grabbing is the way to go. If you can't tell your story in 15 seconds or less, you might as well not bother. So, long story short, marketing today is this crazy blend of digital wizardry, data magic, influencer stardom, and a sprinkle of ethics. It's like a high-stakes poker game, and everyone's trying not to show their cards too soon. What a time to be alive! #llc #marketing #digitalmarketing #socialmediamarketing #trend
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Co-Founder, nu coton 🌍 The best kept secret of savvy CMOs, CEOs + Agency Leaders l Reliable + flexible plug-in marketing team 🔌 Driving conversion responsibly 🍃
De-influencing made the 2023 Word of the Year shortlist. This gives me pause. Everything that deinfluencing stands for (discouraging overconsumption and an insatiable desire for more) is what marketing SHOULD be. This concept isn't new. In 1958, Peter F Drucker (one of the world's pre-eminent experts on modern management) said: “Marketing is the process through which economy is integrated into society to serve human needs.” To serve human needs - a sentiment echoed by Seth Godin: “Marketing is the generous act of helping someone solve a problem. Their problem.” Bad marketing is about hype, interrupting customers, pressuring them to do what you want, or scamming them into buying something they do not need or want. Good marketing helps customers. Marketing SHOULD always help customers. Marketing SHOULD be a positive force in the world. At the end of the day, marketing is essential for every business. [Sidebar: the absence of 'doing' marketing doesn't mean that you aren't doing it. Whatever you are selling, however you are selling it, is marketing.] Marketing bridges the gap between your customers’ needs and your offering, enabling you to promote it effectively. Every product we buy, every store we visit, every media message we receive and every choice we make in our consumer society has been shaped by the forces of marketing. So, let's do it responsibly. Link in the comments 👇 #deinfluencing #responsiblemarketing
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Editor, content writer, journalist, copy editor, publisher. Writer: SEO, business, lifestyle, news, B2B, B2C, digital, social.
Social media: Report discusses shift towards a culture-first social media approach Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy. #socialmedia #socialmediamarketing #socialmediaagency #socialmediastrategy #brands #brandstrategy #marketing #digitalmarketing Ryan Laing Ogilvy @Ogilvy Digital
Report discusses shift towards a culture-first social media approach - African Marketing Confederation
https://africanmarketingconfederation.org
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"With more budget at stake, marketers must keep pace with the trends taking shape. This year will unlock doors of opportunity, but there will also be uncertainties about the impact of political, economic and global matters. Those who plan can be prepared to maximize the value and minimize their risk." Learn how creator marketing will be (re)shaped in 2024 for creators and brands.👇 https://lnkd.in/eUYCkAeM
Election Hot Takes and More Creator Marketing Trends in 2024
adweek.com
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