We hear a lot about the decline of traditional retail but are we getting carried away? As Graduate Account Executive Ellen Griffin argues, the two channels are not mutually exclusive. Human beings like experiences. #breakthroughs #newcommunicationseconomy
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Founder & Creative Director at The Digital Lightbulb | Business Moderator + eCom Agency Owner | Podcast Host | Best-Selling Co-Author | International Speaker | One Golden Nugget Founding Member Let’s connect and inspire!
I'm disappointed, disappointed we've let #retail get so bad that we think "experience" is a new thing. Let me tell you why: This weekend our #ecommerce brand put on a styling day for a dozen of our top-tier loyalty members, as part of a new retail venture. The result, an astounding success for customer services, team, marketing, and the sales team! This wasn't world record sales, but an experience to meet with customers, get excellent feedback on preferences & products. And that a single learn-change-grow is often the catalyst for much more income generation streams. So, why am I disappointed, well that's how it was back in the day, a time before e-commerce, a time reminiscent of the late '90s and early 2000s, a golden era in fashion. Almost Day in , Day out. I'm constantly being shared gloom on the high street from all the experts, ranging from experience, stale branding, service, availability or just ghost towns. It's time to shake things up, to bring back the authenticity and passion that made retail great in the first place – and evolve with the environment we are in. The time is now for redemption, for a revival of the retail industry that once thrived on the human connection and the art of true customer service. Let's bring back the soul and spirit of retail, let's make shopping an experience worth cherishing. Will you help me understand: What's happening out there now post COVID? Where are the innovations, the customer connections, the soul in the shopping experience going to? Why can't we get more new brands off the ground? Answers on a postcard, David.
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I believe the retail industry is following a path that the newspaper industry laid down 20 years ago. I don't mean that stores will go away, I think there's a huge opportunity. I explain the thinking in this Forbes article that I posted this morning. https://bit.ly/48XEmDR #retail #retailinsights #searchenginetechnology #search #retailtechnology #retailtech #tri #forbes
How Retail And Shopping Has Become Like The Newspaper Business
forbes.com
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Here's a fascinating look at rapidly evolving shopper perceptions of the dollar channel and how technology is playing a role to help chains adapt. https://ow.ly/Uqy050QAjK7
Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps - Retail TouchPoints
https://www.retailtouchpoints.com
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Nowadays, I believe the challenge is not just about buying, but about purchasing efficiently. That's why we have compiled a list of the top four smart buying habits that will help to navigate through various product options and choose the ones that will bring you happiness. Discover how to be an informed shopper, considering factors like quality, price, and environmental impact. #Kaufland #KauflandRomania #ShoppingExperience #CumpărăturiInteligente #KauflandCard #KauflandWhatsApp #SustainableShopping
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Deputy Manager- Car loans @ Mahindra Finance | Ex Corporate Relations Coordinator at BIMHRD |Summer internship - Whirlpool | Fujitsu 100 winner
"Navigating the Supermarket Aisles as a Political Consumer" I'll be honest: I didn't always consider the power of my purchases. It was a Tuesday, just like any other. But then, I stumbled upon an eye-opening article while sipping my afternoon coffee, and my perspective on shopping changed forever. The concept? Political consumerism. It's the idea that our wallets have a voice - a voice that can speak up for what we believe in. Every rupee spent can be a vote for a company that shares our values, and conversely, a vote against those that don't. This realization has made my shopping trips a lot more interesting. But it's not just consumers who need to take note of this shift - businesses must adapt too. After all, we're not just buying products; we're investing in what the company stands for. 1. Clear the Fog with Transparency: Gone are the days when brands could keep secrets. Now, trust is currency, and it's earned through openness. The more we know about a business's practices, the more we feel connected to their brand. 2. Time to Step Up and Do Good: Successful businesses today understand that their role extends beyond just making a profit. Whether it's championing sustainable practices, sourcing goods ethically, or ensuring fair wages - it's about considering the bigger picture and being a force for good. 3. Unfurl Your Colors, Tell Your Story: Marketing today isn't just about flashy advertisements; it's about sharing your values and connecting on a deeper level. Authenticity here is key - as consumers, we can tell the difference between a genuine narrative and a sales pitch. 4. Be the Local Hero: Businesses that truly care go beyond transactions. They become part of the local community, supporting initiatives and showing they're invested in more than just business. Navigating the terrain of political consumerism isn't a stroll in the park. It requires genuine efforts and consistency. Inauthentic gestures or half-baked attempts can backfire, damaging the brand's reputation. But those who genuinely commit to it often discover a loyal customer base that stands by them, not just for their products but for what they represent. I've seen this change in action, both with brands that have soared thanks to their commitment to their values and those that have stumbled. It's a constant reminder that our shopping habits can be a powerful tool for change. So, I'm curious - have you thought about the political impact of your shopping habits? How do you feel businesses can truly reflect their values? I'd love to hear about your experiences and ideas! After all, we're all navigating this together. #PoliticalConsumerism #VoteWithYourWallet #ConsumerPower #Transparency #SocialResponsibility #ValueDriven #CommunityEngagement #AuthenticBranding #ConsciousConsumption #SustainableBusiness #EthicalShopping #ChangeThroughPurchase
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The retail industry is near and dear to me having worked most of my adult life in retail. Joining AIM Consulting Group in 2021, I was pleasantly surprised to learn we have so many great retail clients. The evolving post-pandemic, and inflation is amplifying the changes by forcing a shift in consumer shopping habits. AIM Consulting Group shares the five biggest consumer shopping trends of 2023 that retailers need to understand to drive engagement, loyalty, and sales. #retailindustry #ecommerce #consumertrends #consumerbehavior 5 Consumer Shopping Trends & How Retailers Can Adapt https://lnkd.in/giCuHSgd
5 Consumer Shopping Trends & How Retailers Can Adapt
aimconsulting.com
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MMS (Finance) Student with Cross-functional Expertise in Marketing, Finance & HR | Seeks Dynamic Role as Analyst or Investment Banker
𝗛𝗼𝘄 𝗦𝘁𝗼𝗿𝗲𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 🛍️💡 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: In the world of retail, every detail is designed to boost sales. From store layouts to pricing tricks, retailers use psychology to sway your spending habits. Let's uncover some secrets behind your shopping decisions. 𝗗𝗲𝗰𝗼𝘆 𝗘𝗳𝗳𝗲𝗰𝘁: Ever felt tempted by the "medium" option, priced just a tad higher than the "large"? That's the decoy effect in action! It makes the larger option seem like a better deal. 𝗦𝘁𝗼𝗿𝗲 𝗟𝗮𝘆𝗼𝘂𝘁: Ever noticed essential items placed at the back of the store? It's intentional! You're encouraged to browse and buy more along the way. 𝗣𝗿𝗶𝗰𝗲 𝗔𝗻𝗰𝗵𝗼𝗿𝗶𝗻𝗴: Spot a high-priced item next to a similar, cheaper one? It's meant to make the cheaper option seem like a steal! 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗘𝗳𝗳𝗲𝗰𝘁: Who can resist a good deal? Discounts create urgency and excitement, even if the actual savings are minimal. 𝗟𝗼𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: Ever wonder why certain items are ridiculously cheap? It's a tactic to get you in the door, hoping you'll buy more. 𝗨𝗽𝘀𝗲𝗹𝗹𝘀 & 𝗔𝗱𝗱-𝗢𝗻𝘀: Sales associates love to suggest extras. It's all about making you feel like you're getting more value, even if you end up spending more. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: Next time you shop, keep these tricks in mind. Understanding how stores influence your choices can help you shop smarter and avoid overspending. 🛒💸 #FinanceTips #MoneyMatters #FinancialPlanning #Investing101 #PersonalFinance #WealthManagement #Budgeting #Savings #FinancialFreedom #MoneyTalks #SmartSpending #FinancialGoals #RetailStrategy #ConsumerBehavior #SalesTactics #SpendingHabits #FinancialAwareness #SmartShopping #MoneyManagement #BudgetingTips #FinancialLiteracy #SavingsGoals
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It's quite eye-opening, the way UK shoppers are reshaping their habits in 2024, as revealed by Retail Week's study. With a lean towards saving and scrutinizing spends, it's a clear nudge for retailers to rethink their approach. Maybe it's time to ponder over how well retail strategies align with this cost-conscious mindset. How are the shifts in consumer priorities affecting your retail strategy? Keen to hear your thoughts and experiences in navigating these changes. For a more comprehensive read, check out the full article on Retail Week's website here. https://lnkd.in/eXZ8T4h3
Revealed: The real shopping priorities of 1,000 UK consumers in 2024
retail-week.com
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This is a very interesting report conducted with over 1,000+ retail consumers Consumer shopping habits have changed in 2023! for retailers to be successful and stay ahead in 2024 it's important to have the right retail strategy in place for 2024.
It's quite eye-opening, the way UK shoppers are reshaping their habits in 2024, as revealed by Retail Week's study. With a lean towards saving and scrutinizing spends, it's a clear nudge for retailers to rethink their approach. Maybe it's time to ponder over how well retail strategies align with this cost-conscious mindset. How are the shifts in consumer priorities affecting your retail strategy? Keen to hear your thoughts and experiences in navigating these changes. For a more comprehensive read, check out the full article on Retail Week's website here. https://lnkd.in/eXZ8T4h3
Revealed: The real shopping priorities of 1,000 UK consumers in 2024
retail-week.com
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Disco's Founder, Conner Sherline, recently spoke on a panel hosted by Retail Brew alongside The Line Studios. The panel focused on the evolving nature of customer journeys in eCommerce. During the discussion, Connor shared a brilliant insight that resonated with me. He highlighted that when someone shops for a vacation, they're not just looking for one thing. They're likely in the market for a swimsuit, a new backpack for the hike they plan to take, and of course, sunscreen. This holistic approach to shopping emphasizes the importance of understanding the multifaceted needs of consumers. It also underscores the value of offering a diverse range of products to meet those needs seamlessly. This insight serves as a reminder that successful retail isn't just about transactions. It's about enriching experiences and anticipating the full spectrum of customer desires.
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