Tamir Bar-Haim

This week Toronto is hosting the World Federation of Advertisers for global marketing week, bringing together many of the globe's top CMOs (Chief Marketing Officers). It's timely that EMARKETER released some insights on the role of the CMO. Good news. CEOs are seeing CMOs in a more positive light. This is framed by more dynamic & complex roles that are increasingly driving business results that matter to the CEO & CFO. The transformative role of AI is helping drive this and putting investing in skilling up the marketers on their team. Elevating the role of the CMO has been a long standing conversation at the Canadian Marketing Association & something I'm seeing firsthand on the field. It's fantastic to see some positive momentum as we use her in the age of AI. Stephan Loerke & friends from WFA - we look forward to seeing you in Toronto this week! More from EMARKETER report here: https://lnkd.in/g5di7j9g More about the WFA global marketing week in Toronto: https://lnkd.in/gxq-_KE7

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Is it retail media or commerce media? The distinction goes beyond semantics. As my Skai colleague Nich Weinheimer explains in his article for Total Retail, the classification determines "how advertisers will manage, staff, budget and strategize their programs. This distinction impacts everything from operational execution to strategic planning and will shape the next era of advertising." Read the whole thing: https://lnkd.in/ezKFcTV2

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Givex Launches AI Solution That Helps Brands Upgrade and Automate Customer Engagement: Since 1999, Givex has provided technology solutions aimed at helping brands unleash the full potential of engagement. Today, Givex boasts a footprint in more than 100 countries, delivering strategic insights through its integrated end-to-end management solution for gift cards, point of sale, loyalty programs, and more. And as technology advances, so does Givex. Amidst a […] The post Givex Launches AI Solution That Helps Brands Upgrade and Automate Customer Engagement appeared first on Fintech.ca. --- Givex Launches AI Solution That Helps Brands Upgrade and Automate Customer Engagement was first posted on May 21, 2024 at 10:00 am. ©2022 "Fintech.ca". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at rob@kitsilano.ca #News #Givex

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More Waves Coming in the AdTech World! 🌊🌍 Seedtag just made a splash by acquiring Beachfront, a top-tier CTV ad platform! With this move, Seedtag is supercharging its contextual advertising capabilities by integrating premium CTV inventory. Imagine AI-driven, privacy-first ads reaching audiences with pinpoint accuracy across multiple channels. 📺✨ Jorge Poyatos, Co-CEO of Seedtag, calls this a game-changer for brands navigating the CTV landscape. With CTV ad spend set to hit $30 billion in 2024, this acquisition couldn't come at a better time! 📈 Stay tuned for more innovative ad solutions from this dynamic duo! 🤝 #AdTech #CTV #Innovation #Seedtag #Beachfront #Advertising #PrivacyFirst

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As marketer, I couldn't help but notice the intriguing challenge Starbucks is currently navigating. In the article shared by Business Insider, Starbucks revealed that mornings are proving to be incredibly busy, leading to a concerning trend of abandoned orders. Now, why is this particularly fascinating? Well, consider this: Starbucks frequently employs marketing promotions on their mobile app, enticing customers with bonus rewards for orders placed during those very morning hours. So, what gives? This scenario highlights an opportunity for synergy between operations and marketing. There's a treasure trove of insights waiting to be uncovered here. How can they optimize operational efficiency to better handle the morning rush while simultaneously enhancing marketing strategies to ensure maximum engagement and conversion? It's a puzzle waiting to be solved, and I believe the solution lies in the collaborative efforts of both teams. By leveraging data analytics, consumer behavior patterns, and innovative marketing tactics, they can not only address the current challenges but also unlock new avenues for growth and customer satisfaction.  One recent promotion of theirs I've noticed focuses on Thursday afternoon. It would be interesting to know what the data for Thursdays is during this activation. Could this promotion be a response to address the morning rush predicament they're encountering? Let's all actively seize opportunities to align our efforts cross-functionality, break down silos, and drive impactful results. #Marketing #Operations #Collaboration #Innovation #CRM

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The latest browser market share in Canada is 48% Chrome. A majority of the web is already cookieless. There is no time to waste. Advertisers need to push ahead even faster to futureproof digital strategies for a cookieless world. Push ahead as if the deadline hasn't changed and use this new window to test & learn different approaches. Refine and tweak your audience and measurement strategies as new learnings are uncovered. Waiting around for Privacy Sandbox to be perfect is a losing proposition.

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It's not every day that you can say you're reshaping an entire industry. We're seeing more and more businesses asking about B2B on Shopify. Direct-to-consumer brands that recognize the value in growing their sales channels, and merchants who've been dominantly wholesale for years, want a less complicated B2B experience that's brand-forward and beautifully self-serve. They want to equip their sales reps to be less about manual order entry and more focused on revenue growth. The world is recognizing how Shopify is creating a more modern B2B commerce stack that combines the convenience and usability of DTC with the bespoke and tailored experiences of B2B. See for yourself.

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🚀 Exciting Insights on the Future of AI: The Evolving Role of Marketers and Merchandisers in the Age of AI! 🤖🔮 AI is reshaping the world as we know it, and its transformative power is undeniable. From revolutionizing customer experiences to redefining job roles, AI is at the forefront of change. 🔍 Dive into our latest analysis on the evolution of AI and its implications for marketers and merchandisers. Discover how AI is transitioning from a copilot to a pilot, revolutionizing tasks and processes across the board. 💬 Join the conversation on the future of AI-powered conversational commerce and learn how brands can adapt to meet the changing expectations of modern shoppers. 🔗 Interested in exploring the possibilities of AI in ecommerce? Let's shape the future together with Bloomreach! https://lnkd.in/eAmTBfwZ #AI #Ecommerce #ConversationalCommerce #FutureOfRetail #personalization #Bloomreach

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Retail Media Networks have started behaving more like media networks than retailers, and I am here for it. In case you missed it, two giant retail media networks have opened up to near-endemic and  non-endemic advertisers in the past few months. Walmart Connect in April, and now Albertsons Media Collective Walmart: https://lnkd.in/dBmKERhJ Albertsons: https://lnkd.in/dUCh_VtP btw, both are targeting advertisers from the same industries- automotive, entertainment, financial services and travel. However, it’s interesting to note that both have a very different type of offering for non-endemic advertisers. Walmart Connect’s offering is rooted primarily in data monetization. Non-endemic advertisers can leverage Walmart’s first party audience data for targeting shoppers on Walmart’s offsite network - walmart’s onsite inventory is NOT available to them. On the other hand, Albertsons Media Collective is monetizing its onsite ad inventory - only caveat being, the inventory available to non-endemic advertisers is on post purchase pages like order confirmation page. Now, why am I so excited about this? Four reasons. Three reasons come from the way retail media is evolving. The fourth one gives me bragging rights. Why is this a good thing for the retail media industry? → RMNs leaning exclusively on endemic brands are bound to hit an ad revenue ceiling - after all how much ad spend can be extracted from the same set of advertisers? → Thanks to first party targeting, non-endemic ads need not be irrelevant eyesores for shoppers - additional media dollars flow in without impacting shopper experience → Retailers get to charge advertisers a premium - third party cookies are dying, non-endemic advertisers also know that retail media is their best bet The fourth reason and why do I get bragging rights? → At Osmos, we foresaw this evolution in retail media. Hence, we already have the tech to enable non-endemic advertising on retail media networks - whether they want to go the Walmart Connect way or Albertsons Media Collective way. #retailmedia #non-endemic-ads #walmart #walmartconnect #albertsons #albertsonsmediacollective #osmos #offsite

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Omnichannel campaigns that are easy to plan, execute & measure coming soon. 👆 All part of the latest updates from Canada's largest retail media network with 4 million weekly digitally active members. I had the pleasure of attending Advance powered by Loblaw Upfront yesterday. My key takeaways: Hard discount is their largest growth potential and they are both converting stores but more importantly opening more smaller footprint locations. These are for both urban and rural areas where they can offer a wide assortment of products (although limited number of brands/options) at an everyday low price. Pet, HABA and games/arts - all areas expected to see growth AND will have their areas in-store see updates coming soon. Another growth market are New Canadians and LCL is paying attention, such as including global holidays in their seasonal programs and recognizing this market over indexes on using digital. Everything they do is OMNICHANNEL. Their example was the Lunchables Launch (Kraft Heinz) who used online video/social, e-comm banner & sponsored search, digital flyer, in-store screens and in-store aisle blades & bunkers. 53% of Loblaw Companies Limited shoppers start their journey online, many of whom buy a product in-store within a week of seeing it on an LCL digital platform. This requires targeting.... Advance is adding to their 200+ audiences with 12 new automotive audience segments via Esso. Also teamed up with Corus Entertainment to allow brands to align shopper profiles and viewer profiles through MediaAisle. Advance is also improving several existing programs: 1) Sampling: Coming in 2025, it features an improved consumer and brand experience. 2) Product price in creative: the ability to have prices in programmatic display & in-store screen media coming in beta soon 3) Digital aisle: SDM now has sponsored search while biddable shoppable display is coming to PC Express 4) Personalized members only pricing coming in 2025 If it seems like there's a lot to manage - it's because there is! And they've got a solution: LOOP: Loblaw Omnichannel Optimization Platform Coming in Q4, it's designed to make omnichannel campaigns easy with objective based campaigns using AI to optimize budget allocation and provide suggestions based on performance. It also provides omnichannel measurement with shopper and cart analytic reports coming soon. All very impressive! Couple areas I thought I'd see more development: 1) Digital shelf LCL still using printed pages for at-shelf signage while Walmart has announced digital tags and video shelf edges over the last few weeks. 2) Reviews Lots of discussion about discovery online but no mention of reviews. Other retailers, like Home Hardware Stores Limited, are actively adding these to elevate the consumer experience. Excited to see the features as they are released through the year! #retailmedianetworks #grocery #retailmarketing #CPG #shoppermarketing

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As digital #advertising continues to evolve, #Amazon is actively tempting publishers, offering enticing opportunities to tap into its vast ecosystem. This article shares the strategies Amazon is employing to woo publishers, highlighting the symbiotic relationship between the #e-commerce giant and content creators. Publishers, in turn, are teaming up with Amazon to unlock new opportunities and reach even more eyes, which creates a win-win scenario for both parties. #AmazonAds #DigitalAdvertising #PublishingPartnerships

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Despite disruptions in streaming platforms, privacy challenges, and the rise of AI, a new study from Advertiser Perceptions offers encouraging news: digital advertising spending is set to increase by 10% in 2024 and 2025. This growth will be driven by retail media and connected TV (CTV), marking a significant shift in our industry's landscape. As Eric Haggstrom aptly stated, "Media and ad tech companies need to form relationships with retail media platforms or risk missing out on one of the few large and quickly growing segments of the digital advertising market." Next week's Upfronts will serve as an exciting frontier for convergence between content, entertainment, and commerce, particularly with anticipated announcements from Walmart and NBCU and expected reveals from Amazon. #networkedexperiences #networkedmedia #media #upfronts https://lnkd.in/eiUfpimN

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Connected TV (CTV) advertising is taking Canada by storm 🌪️! With 14 million streamers growing to 16 million by 2025, it's clear why marketers are tuning into CTV's charm over traditional TV 📺. As cable cords get cut, advertisers are switching channels to Connected TV for its targeted, measurable, and scalable perks. Key features? Think vast reach, pinpoint targeting, seamless connectivity, interactive ads, and premium spots 🎯 Time to switch up your ad game? 🚀 #StingrayMedia #DigitalAdvertising #AllGoodVibes

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Another interesting viewpoint on the impact of AI on search. What makes the open web so interesting is the richness and complexity of it. But what’s the impact when Google “does the Googling for you? Tech research firm Gartner predicts traffic to the web from search engines will fall 25 percent by 2026. That’s a massive impact for indy publishers and many smaller companies who’ll find it harder to compete. It has the potential to improve the search experience for the consumer, it has become more than a bit messy over the last decade. But for smaller brands the fight to cut through will be that much harder. Quality of content and user experience will be key. https://lnkd.in/eZ7SituW

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We were the second company globally to join the first programmatic advertising exchange. Why is that significant? In 2017, Adtegrity acquired Media Place Partners (MPP) and continues to operate under the MPP name today. The original Adtegrity team still leads MPP. So, when we claim to have expertise in programmatic advertising, we truly mean it. There are several advantages to using programmatic advertising over manual ad buys, and this article explores those benefits. A competent agency can streamline the management of traditional media vendors for you. When planning media buys, consider partnering with MPP. Our expertise lies in media planning, buying, and execution, spanning both digital and traditional offline media. While we offer a broad range of services, media strategy is our specialty! https://lnkd.in/eHReG42p #MarketingAgencyGrandRapids #ProgrammaticAdvertising #AdvertisingCampaign #SalesSupport #HelloMPP

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Excited about all the amazing announcements from this year's I/O - our biggest event of the year! In case you missed it, here are 5 that blew me away: 1️⃣ AI Overviews: Sometimes you want a quick answer, but you don’t have time to piece together all the information you need. Search will do the work for you with AI Overviews. With expanded AI Overviews with more planning and research capabilities, and AI-organized search results, our custom Gemini model can take the legwork out of searching. AI Overviews will help with increasingly complex questions. Rather than breaking your question into multiple searches, you can ask your most complex questions, with all the nuances and caveats you have in mind, all in one go. 🔍 2️⃣ Ask Photos: A new way to search your photos with Gemini! Search photos by specific moments, with Gemini understanding different contexts. Now all you need to do is ask Gemini in a natural way, like for example: “Show me the best photo from each national park I’ve visited.” Google Photos can show you what you need, saving you from all that scrolling. 📷 3️⃣ Veo: Veo is our most capable video generation model to date. It generates high-quality, 1080p resolution videos that can go beyond a minute, in a wide range of cinematic and visual styles. With an advanced understanding of natural language and visual semantics, it generates video that closely represents a user’s creative vision — accurately capturing a prompt’s tone and rendering details in longer prompts. ✨ 4️⃣ Gemini 1.5 Pro for Workspace: Let Gemini summarize emails and attachments, highlighting key points and action items. For example, if you need to keep up with all the emails from a boss or colleague on a project. Gemini in Workspace can now go as far as identify the relevant emails, including attachments like PDFs, and provide a summary of the key points and action items. 📁 5️⃣ Gemini Live: Conversations reimagined! Gemini Live allows you to have an in-depth conversation on mobile with Gemini using your voice. The new mobile conversational experience that uses our state-of-the-art speech technology to make speaking with Gemini more intuitive. With Gemini Live, you can talk to Gemini and choose from a variety of natural-sounding voices it can respond with. 🗣️ And don’t forget to check out our progress for the future of AI-assistants - Project Astra. Read our CEO Sundar Pichai’s blog for more 🔽 #GoogleIO

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Staying ahead of the game means constantly innovating. At Meta, we believe in harnessing the power of AI to connect with audiences in more meaningful ways. In our latest podcast episode, me and Jimmie Stone discuss the expansive potential of AI-driven content discovery. Learn how our advanced technologies are opening up new realms of engagement and enabling brands to reach audiences with precision and impact. To explore how Meta’s tools can help your business tap into a universe of possibilities, check the links below for the full episode: https://lnkd.in/gDjSunYZ https://lnkd.in/gxvmUaQ5 #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

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I enjoyed speaking to Dan Meier from VideoWeek about the new Publica by IAS CTV white paper, explaining how TV OEMs, AVOD & FAST services can build more intelligent ad breaks, and grow their advertising revenues. Link to download the CTV white paper in the comments below... 👇 #CTV #AdServing #SSAI #AVOD #FAST #Streaming #Programmatic

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Anyone selling adtech/martech/data needs to remember: your prospects already have more of all that stuff than they can possibly manage. From the article: "AB InBev collects data from across more than 1,000 sources, including ecommerce, social and branded websites. It owns over 500 brands in 42 countries." AB InBev is a slightly extreme case, owning many of the world's largest consumer brands, but every company (at least the ones with any real budget to spend) has its own microcosm of this. The point is: the standalone value of your solution is not nearly as relevant as you might like, because no matter how performant it is, it's competing for finite mindshare and resources with literally thousands of other data sources, campaigns, channels, and technologies your client is already juggling. A few percentage points performance increase in one small corner of a client's digital marketing/advertising footprint often just doesn't matter very much. This is where it becomes CRITICALLY important to be able to zoom out on a client's business and understand all the ways your solution can add value and all the trade-offs and dependencies you need to help your client navigate. Every trade-off needs a rationale, and if you don't proactively help clients develop those rationales, they will just keep things status quo because it's a lot less work and a lot less risk. Great 1P data case study from Allison Schiff at AdExchanger. https://lnkd.in/gERHC3Rg

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